Job Description
About UsWe're known for being the country's most popular rewards program with over 9 million active members. And through our extended network of partnerships with other nationally recognised brands, we make every day worth more for our members.But, we're more than the card you carry around in your wallet or the app on your phone! With over 300 team members and growing, we have amazing office spaces in Sydney and Melbourne. Staying true to our flexible working policy and people-centric culture, we ensure all our team members are set up to work remotely across Australia. We are outcomes-focused, and everything we do is aligned with our core values - Be United, Be Relevant, Be Passionate, Be Generous, and Doing the Right Thing.Your TeamWe've already built a pretty amazing team, but we're not looking for more of the same. Our day-to-day is made stronger when we surround ourselves with people who are different, like you.We work really hard to build teams that support each other. It's the kind of environment you'll miss while you're on holidays.Your RoleThe key areas of accountability in the role are:Data Quality and Timeliness:Manage & maintain tagging and authentication that deliver identity management, reporting and segmentation across all Flybuys digital assets and supports the growth of Flybuys digital ID footprint.Manage data load & segment onboarding for DMP instance, ensuring all workflows have occurred and BAU campaigns are running as expected.Analytics and Reporting:Provide regular reporting and SME support on identity management and the opportunities to drive addressable audience growth across DMP and external digital media channels ie: facebook, google, youtube etc.Work closely with analytics to ensure relevant digital data is available in the required platform data warehouses.Ensure data capture and transfer is in relevant and useable format for upstream analytics management.Clearly articulate the customer insights & commercial opportunities of Flybuys digital assets.Provide digital analytics SME support as required to product & marketing teams on campaign performance and optimisation opportunities.Platform Management and Operation:Build new traits & segments from analytics traits and send to Audience Manager (or equivalent DMP) for destination mapping.Liaise and manage relationship with Adobe tech team, working through any support issues related to the platforms, APIs or integrations and projects.Set up any new destinations, integrations and workflows from a data 'out' perspective.Provide SME support to Flybuys strategic initiatives (e.g. - 2P data partnerships, ITP readiness planning, roadmap initiatives).Scope requirements and liaise with technical team to implement event capture on new and existing assets / features. Testing the new events are captured back into AA correctly for reporting.Your ExperienceMinimum 5+ years experience optimising marketing technology solutions in a large & complex environment.Experience working with Product Owners to identify insight needs, agreeing digital data sets and requirements for KPI monitoring & digital optimisation.A required minimum understanding of the principles of JS, SQL, CSS, HTML,REGEX and RDBMS.A required minimum understanding of web protocols & web client principles.Familiar with web and app SDKs.Technical, function and implementation experience in at least one of the main martech stack pillarsExperience in Adobe Audience Manager preferred(SalesForce, Adobe, GMP, Oracle etc) Adobe or GMP preferred.With Marketing automation, digital/marketing analytics and identity resolution management experience through those vendors.Good understanding of site JS objects and its relation with digital analytics.Experience working closely with and understanding the semantics of technology and data & analytics definitions between engineers, developers, data scientists/analysts and architects.The ability to continuously stay abreast of the newest Martech & adtech changes and changing industry best practices and methods.Demonstrated experience as a technical lead managing a DMP instance, managing segment onboarding, data integrations and providing strategic support to the business and technical teams.Demonstrated experience as a senior support function in relation to digital analytics, troubleshooting complex issues and making recommendations for development.Your Benefits!We offer our valued team members a stack of exclusive benefits! To name a few...Flybuysflex | work from anywhere, measured on outcomesTwo well-being days per year!Volunteer leaveOngoing learning & development programs and opportunitiesMy Coles and Wesfarmers team member discount cardBe Well Programs - Mind/Body/SoulQuarterly All Team eventsHybrid social eventsNew starter kit merchandiseYour Time to Fly!So, whether you're an early bird list maker, a night owl coder, a brainstorm chaser or a PowerPoint proof-reader, we want you to Be You, With Us.We value ways of working that work for everyone and use our different strengths to make us stronger. We work hard to make sure everyone's voice is heard and respected equally, regardless of identity, background, position, ability or lifestyle.It is a condition of employment that successful applicants undergo a National Police Check prior to commencing.Flybuys
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