CogX
CogX is a purpose driven company focused on the question "how do we get the next 10 years right".
Our Role Requirement
We seek a highly talented and focused PPC Lead with the amazing opportunity to join our Marketing Division.
About CogX
CogX is a purpose driven company focused on addressing the most critical challenges and opportunities of our time, driving and galvanising the partnerships needed to make a difference and bring to life our core mission; “How do we get the next 10 years right?”.
The CogX Festival (in its 7th year) is the world's largest Festival of leadership, creativity and innovation. 2023 will see the biggest and most ambitious event yet with the aim of attracting 100,000 people, over 20 stages, with up to 1000 speakers and 1000 expo stands. Covering 20 topics from AI/DeepTech, Global Leadership, Future of Energy, Startup Innovation/IPO to Health and the Global Economy.
Our previous world class speakers included Tony Fadell, John Kerry, Mary Robinson and Daphne Koller to name a few. Our community & alumni partners have an array of global organisations and include Google, Sony, Vice, Goldman Sachs, BBC, Barclays, ThoughtWorks, BT, NHS, Tesla, Warner Music Group, PWC and Microsoft. We are backed by the UK’s most successful investors.
Our ambitions are supported by 35 amazing people that make up our team and we are now doubling in size.
Reporting to our Director of Brand & Communications, and working closely with the wider CogX Marketing and Festival teams, we are looking for a highly skilled PPC Manager with experience of events/e-commerce to join the CogX Festival team. The ideal candidate will have in-depth knowledge and experience with Google Ads, Facebook Ads, integrations with CRMs (Hubspot) and Google Analytics. You will be responsible for managing and executing PPC campaigns to ensure optimal performance and ROI.
Responsibilities:
- Create and manage PPC campaigns across multiple platforms including Google Ads, Facebook Ads, and e-commerce ads.
- Carry out keyword research and optimise ads to achieve the best possible results for clients.
- Set up and manage Google Analytics and integrate with CRMs for accurate tracking and reporting.
- Monitor and analyse campaign performance and adjust strategies as needed to ensure optimal results.
- Collaborate with other departments to ensure seamless integration of PPC campaigns with other marketing efforts.
- Provide recommendations and insights based on data analysis and industry trends.
- Stay up to date with industry trends, changes, and updates to ensure that PPC campaigns are always optimised.
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Minimum of 5 years of experience in PPC management, with experience of LinkedIn Ads, Google Ads, Facebook Ads, and e-commerce ads.
- In-depth understanding of conversion tracking, lead generation, and integration with CRMs and Google Analytics.
- Excellent analytical and problem-solving skills, with the ability to identify trends and patterns in complex data sets.
- Strong communication and interpersonal skills, with the ability to work collaboratively with team members.
- Proven track record of managing and optimising successful PPC campaigns.
- Experience with A/B testing, landing page optimisation, and conversion rate optimisation.
CogX is a purpose driven company focused on building the world’s biggest platform and community for leadership, creativity and innovation.. A social media platform and festival for global change makers. This is a unique opportunity to join a dynamic sector leading Operations team and a community of the most inclusive and forward-thinking leaders, CEOs, tech entrepreneurs, scientists, policy makers, artists, and activists in the world.
At CogX we address the most critical challenges and opportunities of our time, driving and galvanising the partnerships needed to make a difference to our mission statement “How do we get the next 10 years right?”. Our community & alumni partners have an array of global organisations and include Google, Sony, Vice, Goldman Sachs, BBC, Barclays, ThoughtWorks, BT, NHS, Tesla, Warner Music Group, PWC and Microsoft. We are backed by the UK’s most successful investors.
There are 2 parts to the business. The revolutionary CogX knowledge app and platform, which enables you to knowledge share and learn from the experts that matter directly to you. Whilst the CogX Festival which in 2023 is hosting its 7th edition.
The CogX Festival - The world's largest Festival of leadership, creativity and innovation - its where everything is possible. 2023 will see the biggest and most ambitious event yet, taking place across the O2 and Canary Wharf estates. 120,000 people, 20 stages, 2000 speakers, 1000 expo stands. Covering 20 topics from AI/DeepTech, Global Leadership, Future of Energy, Startup Innovation/IPO to Health and the Global Economy.
CogX is a community bringing together global leaders, technology industry, economists and the public at scale to explore the biggest transformation opportunities of our time and address the question, “How do we get the next 10 years right?”.
Co-founded by trailblazing serial tech entrepreneur Charlie Muirhead (Orchestream, Nexagent & Rightster) and Tabitha Goldstaub, MBE - Chair of the UK Government's AI Council and Creator of How To Talk To Robots; CogX aims to seek top talent from all industries and diverse backgrounds to join our team. People who succeed at CogX have something in common—they are tenacious, energetic and they strive to change the world and create positive impact.
The company is backed by many of the UK’s most successful Angel Investors and has a pipeline of over 100 enterprise clients for its unique “always on” knowledge sharing and thought leadership platform.