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CONTENT MARKETING MANAGER

An exciting opportunity for an experienced content creator to lead the content
strategy for the school’s student recruitment and retention and commercial
services portfolio that puts storytelling at its heart, is driven by insight and
delivers against objectives.

We hope that the following information about St Helen’s and the role will help
you to decide that this is an application which you wish to pursue.

WELCOME TO ST HELEN’S

St Helen’s is a large, thriving all-through school and many of the girls who leave
us at the end of Year 13 have been with us since Nursery or Reception. We are
ambitious for every single girl: that she achieves her potential; that she leaves us
to embark upon an exciting and fulfilling future, able to deal with whatever life
throws at her with a calm, inner resolve, and a sense of fun; that she is ready to
go out into the world and make a difference. St Helen’s has a long tradition of
academic excellence which encourages girls to pursue intellectual curiosity
beyond the curriculum. Our GCSE results put us very securely into the top 50
independent schools in the country each year (28th in 2022), and we are ranked
30th for A Level’s in the Telegraph League Table of UK Independent schools
2022. Sixth Formers go on to established, high-ranking universities including
Oxford and Cambridge, with more than a third studying STEM subjects.
However, we give our girls much more than just academic success; our co-
curricular programme is rich and varied, and our pastoral care ensures that
every girl is valued and cared for.

Within easy reach of central London, our school is set in 21 acres of lovely
grounds and, just as we are proud of our students’ academic achievements and
their personal development, we are also proud of our facilities and buildings. We
have invested over £20 million in a building programme over the last five years
and have plans to do more.

St Helen’s has a warm and lively atmosphere that makes it a really exciting
place to work. Our staff and our girls look out for each other and encourage each
other to be the best possible version of themselves. As such, you will play a vital
role in supporting the school in the next stage of its journey and I look forward to
receiving your application.
Alice Lucas, Headmistress

THE SCHOOL

St Helen’s is an academically selective independent girls’ day school of more
than 1100 students aged 3-18, set in beautiful green space in Northwood,
Middlesex.

It draws pupils from a wide area of north-west London, Buckinghamshire and
Hertfordshire with easy access by Underground from central London.
We aim to ensure that every pupil:

• is excited by learning and the opportunity to excel

• is intellectually curious and thinks independently

• is confident and able to lead as well as be a team member

• has integrity, celebrates diversity and respects others

• uses her talents, energy and enthusiasm for the benefit of the community

• has skills which enable her to become a leader of her community and

Our students achieve high academic standards, and we encourage them to
develop lifelong skills in a diverse range of areas, both within and outside the
curriculum, and to pursue their individual ambitions. The school is proud of its
tradition of providing a balanced and forward-looking education through which its
pupils can become confident, independent learners and leaders in their fields,
their professions and their communities. Attention to the individual child is at the
heart of everything we do and shapes the pastoral care, teaching and learning
and the co- curricular opportunities on offer at St Helen’s.

THE POST
The Marketing Department’s key objective is to develop the school’s public
profile and reputation to ensure that:

• It attracts and retains the required number of the brightest girls from

• It attracts and retains users of the services managed by St Helen’s

activities, including the Bursary and Scholarship Awards and its

community outreach programme.

The Content Marketing Manager’s role is to develop, execute and deliver digital
and print content that creates meaningful engagement with the school’s target
audiences throughout their decision-making journey, ensuring content is

relevant, consistent and on brand across all channels.

Reporting:

The Content Marketing role reports to the Marketing Manager.

KEY RESPONSIBILITIES
• With the Head of Marketing and Admissions’ oversight, the post holder will

plan and execute a content strategy that drives high engagement at all
touchpoints in the customer journey for new school admissions, existing
student retention and the St Helen’s Enterprises services, puts storytelling
at its heart, delivers against objectives and is driven by insight.

• Lead the management of the digital and print portfolio, creating engaging,

• Write copy, curate, manage and optimise content on the school’s and

• In collaboration with the Marketing Manager, lead on the implementation of

• Lead on the day-to-day relationships with internal stakeholders for portfolio

• Manage the day-to-day relationships with associated third-party design,

• With marketing and operational colleagues identify, implement, and manage

• Devise and manage the marketing content library and calendar, with the

• Evaluate metrics and report on performance for all areas of responsibility,

• Provide support and advice to the Marketing team and other stakeholders

• Stay updated on industry trends, particularly those in respect of creation and

• Support the Head of Marketing & Admissions in brand guardianship,

• Manage the digital marketing resources, with the support of the Marketing

• Deputise for the Head of Marketing & Admissions and Marketing Manager in

General:
• Promote and safeguard the welfare of children and young people, by

adhering to and ensuring compliance with the School’s Child Protection and
Safeguarding Policy.

• Keep abreast of key local and national education news, government policy

• Implement responsibilities as set out in the School’s Health & Safety Policy.
• The postholder is required to work occasional evenings and Saturdays to

support School and Enterprise events.

• Support and promote the school’s ethos, aims and objectives.
• Assume other duties which may be reasonably required or delegated by the

Head of Marketing.

THE PERSON
Qualifications, experience, and skills:

Requirement Essential Desirable

Education and
professional
qualifications

Bachelor’s degree or
equivalent qualification in
Media and Communications
or other relevant subject

Evidence of ongoing relevant
professional development
and experience

Additional minimum Level
4 qualification in
Professional Marketing or
Digital Marketing

Experience Previous mid-level content
management role in a fast-
paced commercial
environment

Demonstrable experience of
devising content strategies
that engage, educate and
motivate B2C and B2B
audiences, delivering optimal
ROI

Extensive experience of
managing brand social media
channels including Facebook,
Twitter, LinkedIn and
Instagram, plus social media
scheduling tools such as
Hootsuite and Hubspot.

Extensive experience of
utilising marketing automation

Working in a similar role
within a marketing agency

Demonstrable experience
of managing social media
communications during
high-profile news events,
and ability to advise senior
staff on key requirements
during these events.

and CRM management
software (ideally Hubspot)

Demonstrable experience of
editing brand websites using
a content management
system such as Wordpress,
Umbraco or similar.

Working within a complex
multi-professional
environment, including with
external agencies such as
web developers, designers,
photographers and
videographers

Building relationships with
and influencing key
stakeholders, including c-
level executives

Managing multiple projects
and priorities simultaneously

Solid experience of working
with analytics tools and
interpreting, reporting and
acting on the complex metrics
derived from them

Proven ability to turn creative
ideas into effective projects
Proficient in using Adobe
Acrobat DC, , Photoshop,
Premiere Pro, Canva or
similar content production
tools

Proficient in taking high-
quality photos and video for
social media sound
recording, and simple post-
production/editing for
marketing

Skills Ability to write content that
tells the brand story and
builds narratives, engaging
audiences across digital and
traditional media

Excellent verbal and written
communication and
presentation skills

Methodical and accurate
approach with exceptional
attention to detail

Strong proofreading skills and
a great creative eye

Numerically literate

Personal
attributes

Ability to plan and prioritise
workload to meet deadlines

Self-motivated, flexible and
adaptable

Calm under pressure

Team leader and player

Articulate and confident
communicator

Customer focused

Diplomatic approach and
ability to exercise good
judgement

HOURS
This role is a full-time role. Consideration will be given to hybrid working (3 days
on site and 2 days from home). Normal office hours are 8.30am – 5pm although
some flexibility will be required to support School and Enterprises events.

PAY
Circa £35,000 per annum dependent upon experience and qualifications

• Membership of a workplace pension scheme with up to 10% employer

• 6 weeks paid holiday per academic year

• 50% fee remission for eligible staff children subject to spaces and entry

• Access to the School’s swimming pool and fitness suite
• On-site parking and excellent public transport links

• Free lunch and refreshments

• Generous occupational sick pay

• A commitment to professional development

• A beautiful working environment – the School is set in a conservation site in

APPLICATION DEADLINE

Closing date: 08.00am Friday 26th May 2023

Please apply as soon as possible as shortlisting/interviews will progress up until
the closing date. Should a suitable candidate be appointed, we reserve the right
to close the post to further applications before the closing date.

Due to the volume of applicants, we receive, if you do not hear from us within 4
weeks of the closing date, please assume we will not be progressing your
application further on this occasion.

THE SELECTION PROCESS
All long-listed candidates must complete a school application form prior to an
initial MS Teams interview. Shortlisted candidates will be asked to complete a
test and attend an interview on site with the Head of Marketing & Admissions
and the Assistant Business Director.

St Helen’s school is committed to safeguarding and promoting the welfare of
children and young people, as detailed in Part 3 (Safer Recruitment) of the
KCSIE 2022 guidance document. Applicants will be asked for proof of right to
work in the UK and undergo child protection screening, including checks with
past employers and the disclosure and barring service.

If you have any queries about this position, please contact the School at
recruitment@sthelens.london