We are Lick
We are building a people-powered decorating movement where everyone feels supported and inspired to transform their space with our unique pigment-rich colours and high quality products. All with consideration to your and our home; planet Earth.
We’re a business that believes in building confidence in our decorators. Seeing their bright ideas and making them happen. We do this by giving our do-er uppers access to inspiration, advice and how-to guidance from our experts and wider community. As well as making our range of (water-based, low VOC) paint, (FSC-certified) wallpaper, and eco-supplies with real people and real homes in mind.
It's why we curate a selection of pigment-rich paints with unique depth of colour and their own individual identity, and high-quality designer wallpapers. It's why we have an expert team of colour consultants on-hand to help with any decorating question, big or small. It's why we're building a supportive community of decorators to inspire each other with their projects.
Because we know that a small change in colour can have a huge impact on the way we feel.
Gone are the days of too much choice, feeling like you’re doing it alone, and messy, expensive sample pots. This is a fresh look for decorating.
Decorator success starts at home...our home. That is why we are also on a mission to be the definitive people-powered company. Building an environment where individuals thrive and collectively transform an entire category.
About the company
The home decor brand was founded in 2019 by Lucas London and Sam Bradley - both experienced startup entrepreneurs - targeting the $1trillon global home decor market. The business has raised over $29m since inception. OMERS Ventures lead our Series A round in June 2021 with participation from existing investors Felix Capital and contributions from entrepreneurs and PE investors including Magnus Rausing, Alex Chesterman and Kathaka, the family office of Caroline Rupert of Richemont. Our sights are set on scale, this means expanding our product offering, launching new sustainability initiatives, and growing our already thriving community of home decorators across the globe.
Check out The Times coverage of our Series A investment round
Get the headlines from our record breaking £1M Decorator powered crowd funding campaign
Read what our investors think about our mission and vision as we redefine a category
Check out our recent Lick X Soho Home collaboration
Read about our exclusive wholesale partnership with Screwfix
Some examples of our US press coverage following our launch Stateside in April '22 House Beautiful and Apartment Therapy
Check out our first UK retail store
Check out Lick in action in our Rixo Decorating Diary, Daisy Lowe House Tour and Made.com Showroom Tour
MOST IMPORTANTLY Read what our decorators have to say in our Trust Pilot reviews
Our UK Office
We recently opened our beautiful new space in the heart of Brixton, London. Located 3 mins walk from the tube station. We have everything you need to deliver our goal of creating a centre for collaboration, connection, fresh perspectives.
We encourage UK team members to use the office 2-3 times a week but appreciate some people want to use it more and some people want to use it less.
We are a hybrid working team and we believe in the value of getting together offline and online. For this reason, we are focused on hiring candidates who can easily work in London. We see huge value in our team sharing an office together and strongly encourage everyone to use it as often as they can.
Our UK space is a 3 mins walk from Brixton underground station, there are fresh coffee, snacks, and refreshments, a stunning communal outdoor terrace area with 270-degree views, and additional breakout spaces throughout the building.
There are lots of secure spaces for you to store a bicycle/shower/change as needed.
Sustainability at Lick
Reducing our environmental impact is at the forefront of what we do and how we do it
Supercharging a fresh look for decorating means fixing the home decor industry’s environmental footprint. This is why we've put sustainability at the top of our agenda. We’re constantly working to lower our impact on the planet, and create a better future for our kids.
We're on our way...thousands of people are using our peel and stick samples (95% less waste than sample pots) and our low VOC water-based paints (fewer harmful chemicals and a more easily biodegradable end product). Our packaging is 100% biodegradable (our biodegradable plastic bags are even water-soluble). We use sustainably farmed bamboo in all our supplies, and are moving to recycled paper in all our printed materials. We're also moving our paint tin production to the UK, and continuing our partnerships with 4ocean and One Tree Planted (for every tin sold, we remove 18g plastic from the ocean and for every roll of wallpaper sold we plant one tree). But like a renovation project – there’s always more we can do, and we're determined to do it across everything we do.
For more information on how we work to ensure our products are created in a sustainable way and an in-dept look at our eco credentials please check out our sustainability hub on our site here.
Wellbeing at Lick
We are building a team filled with incredible human beings and it is our collective unique spirits that make Lick very special. We're cultivating an environment where we can all truly be ourselves (on the good days and the bad) and make an authentic impact. Growing and thriving as individuals and achieving something very significant together.
We want it to be easy to openly discuss how you are feeling. We want it to be easy for you to do the things you know will help you thrive. We want to empower you to own your mental health and wellbeing we want to ensure you feel supported in doing so.
Our goal is to empower you to own your time and impact. We aim to provide you with the information and support you need to empower you to do fulfilling, impactful work and build relationships that matter.
Diversity, Inclusion and Belonging at Lick
People are at the centre of everything we do at Lick. We work hard to make sure that we're amplifying diverse voices externally within our amazing community of decorators. Equally, we are on a mission to make Lick a company where every member of our team feels they can truly be themselves and genuinely make an impact. Today we would say we are doing a good job of attracting diverse talent and proving a home to thrive in, but our ambitions are bigger than that. We're working on ways to be able to formally follow through on this commitment, such as our team led Belonging Working Group, and approach to see each individual.
As a team, we are committed to educating ourselves and sharing important resources within the business to inform what we do and how we do it, and to always keep learning and improving. We have been lucky to have some amazing speakers on the subjects of LGBTQ+ Pride History, and Inclusive Design Processes. That is just the start.
Our Culture
We are three years old and our culture will continue to evolve like everything we do. To give you a sense of what to expect, we can confirm it's fast and are very ambitious, with high expectations. We believe a great team can do great things and we work hard to ensure you have what you need to thrive and make a real impact. We put a huge emphasis on information sharing, communications and relationships. We use data and customer insights to improve what we do and how we do it.
We have ambitious business goals, and are equally ambitious about WHAT we achieve as HOW we achieve those goals. We don’t just do things a certain way because that’s how it’s always been done. We’re here to transform an entire category, this means developing new and better ways of doing things. You can see this in our team everyday and in all aspects of our culture and commitments to Sustainability, Wellbeing, DEI and the decorator experience.
As a team, we are focused on building a team that really cares and supports one another, one where everyone has the opportunity to build real friendships. We encourage and support this informally each day and always have a range of events from Yoga Classes to Movie Nights, Thursday Drinks and Weekly Mindful Walks to bring everyone together outside of the work environment.
About The Role
Reporting to the Senior Brand Manager, this role will lead the brand’s presence across the LickPro brand. You will be the voice of the shopper, bridging brand strategy and customer needs, always inputting, shaping plans and optimising based on learnings and insights from our target audience.
Responsibilities
- You will define, own and run the strategy for LickPro paint and LickTools (for the trade) managing both always-on and seasonal campaigns. You will be proactive with learnings, leveraging data and turning insights into opportunities for optimisation.
- You will devise a diverse channel-mix including digital, in-store and trade shows, with an explorative and strategic approach to testing new channels.
- You will be a brand guardian for LickPro paint and LickTools (for the trade) to support building the brands.
- You’ll work across a diversified product portfolio of paint products and tools. You’ll know every product inside out, be well versed in the individual features & benefits and know when to champion each product in line with seasonal trading spikes.
- You will be the go-to on all things shopper behaviour for the pro customer, always looking at new ways to understand their motivations, needs and behaviours from in-store observations, reviewing accessible data and suggesting data tools, feedback and conversations with industry leaders to drive deeper understanding.
- You will use data to build a clear and compelling vision of our audience and share this with the business, utilising this for campaign development to ensure shopper needs are met.
- You will be the go-to for Screwfix and other trade wholesale partners. You’ll present and lead relationship building with key stakeholders internally and externally.
- You will work closely with the creative team to deliver best-in-class assets that build and distinguish the LickPro brand, establishing a clear POD that resonates with the pro customer.
- You’ll ensure that all brand touch-points, collateral and campaigns for the pro customer consistently meet brand guidelines and support business objectives.
- You will be responsible for the vision and execution of in-store POS including brand moments and BAU educational POS. These are a moment for our audience to experience the brand so you will ensure the creative is exceptional with high-impact, all requirements are met, and we adapt to the needs of different retailers and shoppers.
- You will identify tactics and creative ideas to drive footfall and conversion. Working closely with teams internally and partners to understand promotional windows and high visibility opportunities, bringing these to life in an exceptional way whilst educating our audience..
- You will own, manage and track the trade marketing budget, sourcing high quality POS at a reasonable price, planning out requirements for the year and ensuring it sits within budget.
- Deliver our trade show programme nationally, working closely with internal teams and external agencies to bring this to life. Execute on-brand, best-in-class experiences that can be reused. Ensure you are clear on goals of each trade show and adapt based on these goals.
- Establish a KPI measurement framework for all activities. You will evaluate the performance and ROI of campaigns suggesting new ideas and optimisations based on learnings.
- Stay up to date on industry trends. Proactively identify new and impactful opportunities and utilise this to innovate, adapt and evolve to unlock growth.
- You will be responsible for onboarding and maintaining relationships with all relevant partnership / wholesale staff, this includes keeping them up to date and excited about the brand and products to keep momentum and ensure we hit growth and sales targets.
Requirements
- 3+ years experience in trade marketing roles (relevant home decor industry experience preferable).
- You have experience launching NPD into trade and wholesale retailers.
- You have experience managing a diversified product portfolio.
- You have experience defining campaign strategy for the trade customer.
- You are passionate about marketing and can talk at length about how a role like this can make an impact.
- You take pride in executing to the highest standards and have meticulous attention to detail.
- You are comfortable working in fast paced environments and with projects that are subject to change.
- You understand that there will be unexpected constraints and roadblocks that will require a pragmatic approach and solution oriented mind-set.
- You are an over-communicator, taking a 360 approach to ensuring internal and external stakeholders are informed and up to date.
- You enjoy working cross-functionally, and understand that each internal team has a unique skill set that will support in delivering a best-in-class customer experience.
- Fun, kind and personable
Benefits
- Competitive salary and equity options grants for all team members
- 26 days holiday (plus your birthday off) + Bank Holidays + December holidays (around 22nd December-3rd January for most roles). We aim to power you to own your time and expect everyone to take minimum 22 days off annually.
- Flexible Working - owning your time underpins our Wellbeing strategy. We all have a specific number of contracted hours to work per week, once you deliver on your role requirements as expected, you can start earlier, leave earlier, take a shorter lunch, leave a bit later, it's totally up to you.
- £300 allowance for Lick products.
- Private pension scheme
- Vitality Healthcare with added Mental Health package (plus full cover for therapy and counselling).
- You’ll get the first-hand experience of being part of, and growing with high growth, super early stage, fast-moving, and ambitious company.
- Relaxed work from home policy (UK employees use the office 2-3 days each week) with the option to use more or less depending on your personal situation (no one size fits all).
- A growth-focused team, you will enjoy monthly Deep Dive sessions from your fellow teammates and regular Skills sessions.
- Contribute to building and scaling a culture where wellbeing is part of how we do things, not just a bonus.
- Lots of amazing opportunities to get to know other members of the team at different team events and have an impact on our culture through our Belonging Impact Group and beyond.
- A proactive approach to creating a working environment that supports/reflects our team member's unique personal needs..
- You are hopefully reading this and thinking I can't wait to be part of the team that makes this even better as the company grows ;)
Lick is an equal opportunity employer and committed to creating an inclusive environment for all of our applicants. We do not discriminate based upon race, religion, colour, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you would like to request any accommodations from application through to interview, please email us at emma.bailey@lick.com