At Armadillo, we work with some of the world’s biggest brands, including Disney, McDonald’s, P&O Cruises and Cunard Cruises, to produce beautifully creative and effective CRM campaigns.
We believe in the long-term success that comes from always putting the best interests of our clients and the well-being and progression of our staff at the heart of everything we do. We are ambitious and free-thinking, yet at the same time pragmatic and straightforward.
We have ambitious plans to grow the agency. Our aim is to become the UK’s most recommended CRM agency: the one everyone wants to work with or for.
We are now looking for a Senior Campaign Manager to come and join our team here at Armadillo.
So, think you can help us?
Senior Campaign Manager
The Senior Campaign Manager is responsible for applying expert campaign technical expertise and playing a senior role in a high-performing team to deliver effective and efficient campaign projects, maximising opportunities with clients and around the agency by contributing to Armadillo’s MarTech capabilities.
Senior Campaign Manager Responsibilities
Work closely with Client Services, Strategy, Creative, HTML, Data and Analyst teams as required through the campaign planning process, providing expert recommendations and accurate inputs that contribute to the efficiency and/or success of the campaign project, and the profitability of Armadillo
Demonstrate a clear understanding of the client strategy and data objectives related to campaign projects
Accurately scope complex campaign solutions, including the data required to drive personalisation - lead scoping meetings and calls when required, and provide clear and comprehensive documentation and presentations for internal and client stakeholders as required to explain and gain approval for the solutions
Understand the KPIs and measurement requirements for your campaigns, and ensure measurement and data requirements are supported within the campaign set up and build scope
Identify opportunities for bespoke solutions to deliver more effective campaigns’ scope these solutions clearly, collaborating with Tech, Development and other colleagues as required and propose solutions to the Principal Campaign Manager and CS leads as appropriate
Provide accurate, detailed inputs on campaign scopes up to complex level to Client Services and PM teams, to support the preparation of project scopes, budgets and timing plans
Take ownership of your projects from a campaign perspective; proactively provide updates to CS, Project Management and other team members as required to support the delivery of campaign projects on schedule
Consider the budget and commercials attached to campaign projects - proactively identify and recommend opportunities to CS & PM colleagues to improve efficiency and profitability from a budgetary perspective when planning and executing campaign projects
Understand the client’s relational database structures, customer data and attributes used for your campaigns
Translate customer journeys and flow diagrams up to and including complex level into campaigns within the CRM tool (Braze) with minimal input required from senior colleagues
Understand the capabilities and requirements of the CRM tool(s) (Braze primarily) and marketing platforms used in your projects
Integrate complex personalised content and offers, using third party systems and data where required, successfully in to your campaign designs
Upload and send tests of Emails, SMS, Push with dynamic variants where required, for your campaign projects without bugs or errors
Set up all aspects of campaign deployment for broadcast (data segmentation, campaign flows, broadcast), without bugs or errors
Perform quality assurance on your own campaign projects and peer review projects with other members of the Campaign team as required to the highest standard.
Present excellent, clear and goal-focused rationales for your campaign solutions
Senior Campaign Manager Requirements
Excellent understanding of Email, SMS, Push, App, with a detailed knowledge about customer behaviour and sufficient knowledge about User Experience to ensure solutions are workable
Demonstrable excellent understanding of the capabilities and requirements of CRM tools and marketing platforms (we use Braze primarily, so this would be preferable, but not essential)
An in-depth understanding of affinity, loyalty, and handling customer data
Excellent knowledge of the marketing technology landscape
Expert in the use of MarTech software required for client projects
Ability to use HTML editors and data flow software, e.g. Visio
Demonstrable understanding of how to fix bugs in an efficient manner across campaign workflows
Understanding of budget and commercial elements attached to campaign plans
Ability to think laterally and identify opportunities to deliver more effective campaigns
Excellent communication & relationship building skills with both internal stakeholders & external, providing Campaign Management expertise and guidance to junior members of the team
Hybrid working model
Catered lunches Tuesday - Thursday at our office & breakfast options
25 days’ annual leave plus a day off on your birthday, increasing by 1 day per annum at each year anniversary up to 30 days, plus bank holidays
Summer and Festive hours – finish 2.5 hours early one Friday per month in June, July, August and one day, chosen by you, in December
Contributory company pension 4% employee 3% employer of total pay through salary sacrifice, escalating 1% each year following your 2nd anniversary at Armadillo, up to 8% employer contribution
Bupa dental care
Vitality health insurance
Lots of social events, including Summer and Christmas parties
Cycle to work scheme
Employee Assistance Programme offered by Health Assured
IPA Membership
Bristol Creative Industries Membership
Equal opportunities
Armadillo is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability or age.