Title: Media Buyer
Location: UK Hybrid- 2 days a week in central London Office
Position: Perm
About Petlab Co
PetLab Co. is the world’s fastest-growing pet supplement business. Launching in 2018, we successfully achieved a 9-figure revenue in 2022 without any external funding. We have a loyal community of loving pet parents and over 1.5 million happy dogs whose lives have been positively impacted by our innovative products. Our team is vibrant, fast-moving, and customer-driven where high-performers are valued and rewarded. And it is the ideal place for an ambitious, hardworking, animal lover who wants to progress their career rapidly.
A Day In The Life…
Petlab Co is searching for a Media Buyer to join are small but highly successful media buying team. In this role you will take full ownership of your personal P&L with a focus on testing creative in the most efficient way possible. You’ll provide key insights to senior team members to allow further optimisation & scaling of winning creatives with little input from senior management. This is an amazing opportunity to develop your creative skills producing & testing your own retargeting and cold campaigns with the support of an amazing team. Our buyers have unlimited monthly budgets with some managing over $1.5m in spend per month, whilst always remaining profitable.
- We move and think fast so it’s important that you are able to thrive in a fast-paced environment and are happy to roll up your sleeves to do whatever it takes to support the team in every way possible. If that sounds exciting - we would love you to join our pack!
- Your day to day will look a little bit like this…
- Take full ownership of your individual profit and losses.
- Efficiently test new creatives, collating data and drawing insights to help inform optimisation efforts and the scaling of winning creatives.
- Scale winning creatives to drive efficient growth using PetLab's proven winning strategies.
- Actively share feedback on creatives and performance with the team, enabling a culture of continued improvement and optimisation.
- Research & test new buying initiatives to feedback to senior team and enhance overall strategy.
- Monitor and analyse campaign metrics from each channel, providing data and insights to seniors to improve omnichannel performance.
- Collaborate with channel leads to project manage & oversee the adaptation of creatives to be tested omnichannel.
- Create and optimise new retargeting creatives, maximising efficiencies throughout the customer journey.
- Collaborate closely with the copywriting team to craft compelling and innovative cold creatives, leveraging data-driven insights to maximize PetLab Co's growth potential.
Requirements
What You Need…
- Ability to develop video retargeting creatives that align with business objectives and revenue goals, whilst keeping to target CPAs
- Excellent in managing and optimizing campaigns on Facebook, Instagram, and TikTok. Tracking campaign performance and making necessary adjustments to optimize strategies
- Excellent in monitoring and analysing campaign metrics to optimize performance and maximize ROI.
- Ability to scale winning creatives using proven strategies to drive efficient growth.
- Utilizing data-driven insights to make informed decisions and adjustments to campaign strategies.
- Project management skills to collaborate with channel leads and oversee the adaptation of creatives for omnichannel testing and optimization.
- Strong interpersonal and communication skills: ability to build strong, trusted working relationships with colleagues and external stakeholders.
- Strong attention to detail: high accuracy in all organisation, documentation and system reporting processes.
- Problem-solving: the ability to identify areas for development, and provide solutions.
- Growth mindset: a strong desire for continuous self-development and growth as a buyer
- Team player: ability to work well in collaboration with others, take accountability for own work, and actively contribute to team projects.
Benefits
- Private Healthcare through Vitality
- Generous Annual Leave - 28 days + public and bank holidays
- Flexible Working Hours – We focus on results and trust people to manage their time, whether working from home, while travelling, or in the office!
- Help@Hand – Employee Assistance Programme
- Royal London Pension Scheme – We offer a workplace pension scheme with one of the UK’s leading providers of group pensions. With an employer contribution of 5%!
- Enhanced Maternity / Paternity / Adoption Leave – because time with new family members is important!
- Puppy Therapy – working in partnership with Paws in Work to provide a boost of oxytocin twice a year.
- Generous Learning and development budget – We always want you to keep learning.
- Free breakfast, fruits and snacks – refuel and revitalise with free munchies in the office.
- Working Environment – dogs are welcome!
- Life Assurance – In the event of your death, while employed by us, your chosen beneficiaries will be provided with a tax-free lump sum equivalent of four times your basic salary.
- Gympass – All in one subscription bringing you the largest selection of gyms, studios and apps.
- Electric Vehicle Scheme – Employees sacrifice salary in return for a new electric car, typically saving 30-40% of costs through income and tax and national insurance.
- Give Back Day – An extra day off in the year to volunteer plus a £50 contribution to your chosen charity.
- Health Cash Benefit – We offer the bronze package with enables you to claim a certain amount of cashback when you pay for something that is health related, i.e dental.
Petlab Co is an equal opportunity employer that is committed to diversity and inclusion. We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability. We believe that diversity is at the heart of innovation and we welcome passionate candidates from all backgrounds. Come join the family and see for yourself!