Job Description
Overview
We are seeking an energetic Strategic Marketing Specialist to join our fun and growing team. The ideal candidate will be passionate about marketing, technology, and real estate while proactively bringing new marketing strategies focused on driving lead generation and building our brand.
The Strategic Marketing Specialist role is responsible for developing, directing and implementing a best-in-class brand and marketing strategy across all media platforms to grow audiences on all channels, distribute our listings to the maximum audience to create buyer and seller inquiries to sell the homes, and to maximize the listings to generate more team leads.
Below is an outline of the responsibilities that may be required in the position of Strategic Marketing Specialist in addition to other duties as assigned.
- Work closely with the leadership team to create and execute a yearly team marketing plan
- Work with team members individually to create and implement a yearly marketing plan with a focus on lead generation for team member
- Work with operations manager to developing marketing materials and advertising campaigns for recruitment and team growth from conception to completion that are timely and effective
Team Lead Generation Activities
- Quantifiable Goal of Strategic Marketing Specialist is minimum of 10 leads per month generated for the Team leading to substantial conversations for team members
- Develop and execute on monthly marketing assets for Team (including but not limited to)
1+ regular monthly postcard for geographic farm mailings
2+ blast email campaigns for Team database
Create print advertisements/materials as needed
Additional marketing campaigns
- Manage day to day operations of all Team social media/marketing accounts
Facebook Team Page(s)
Instagram Team Page(s)
YouTube Account
LinkedIn
Google Business Page
Team Website blogging, page creation, general upkeep
- Assist in the creation and execution of agent recruitment marketing campaigns generating recruiting leads for team growth
- Create, Develop and Implement social media advertising and track the trends and return on investment of campaigns
- Support the company and agent by tracking incoming leads/prospects so marketing campaigns can be adjusted accordingly to help ensure company growth
- Proactively develop and execute strategies to improve social media visibility and communication with our customers
Team Brand Awareness
- Strategize and proactively drive brand awareness through SEO development
- Create and Implement video content strategies
- Record video at office, remote locations, and property listings
- Working with team leadership coordinating team events, client event planning
- Work with vendors and designers to create brand consistency across all websites and social media
- Analyze website trends and identify areas for improvement and execute on said ideas
Metrics and Analysis
- Work with management to analyze and improve lead flow follow up from marketing channels
- Strategize with team members on any special marketing needs for listings, social media, individual client events, etc
- Deliver weekly reports to leadership team with key performance indicators (KPI’s), and proactively identify areas for continued growth and improvement
- Work with operations manager to segment customer/client groups
- Create and track marketing efforts for targeted lists for team growth
Core Competencies/Qualifications:
- Minimum 3+ years of marketing experience in a small-to-mid scale organization(s)
- Efficiency - Able to produce significant output with minimal wasted effort.
- Honesty/Integrity - Do not cut corners. Earns trust and maintains confidence. Does what is right, not just what is expedient and expected.
- Organization & Planning - Plans, organizes, schedules, and budgets in an efficient, productive manner. Focuses on core values and key priorities of the team.
- Aggressiveness - Moves quickly and takes a forceful stand without being overly abrasive.
- Follow Through on Commitments - Lives up to verbal and written commitments.
- Intelligence - Learn quickly. Demonstrates ability to quickly and proficiently understand and absorb new information.
- Analytical Skills - Able to structure and process qualitative data and draw insightful conclusions from it. Exhibits a probing mind and achieves penetrating insights.
- Attention to Details - Does not let important details slip through the cracks or derail projects.
- Persistence - Demonstrates tenacity and willingness to go the distance to get something done.
- Proactiveness - Acts without being told what to do. Brings new ideas and strategies to the company.
- Ability to Develop People - Coaches people in their current roles to improve performance, and prepares them for future roles.
- Flexibility/Adaptability - Adjusts quickly to changing priorities and conditions. Copes effectively with complexity and change as interruptions will be constant.
- Enthusiasm - Exhibits passion and excitement over work. Has a can do attitude.
- Work Ethic - Possesses a strong willingness to work hard and sometimes long hours to get the job done. Has a track record of working hard.
- High Standards - Expects personal performance and team performance to be nothing short of the best.
- Communication - Speaks and writes clearly and articulately.
Who is Wardman Residential?
Mission Statement:
By embracing diversity, we focus on guiding people to achieve their personal, professional and financial goals by utilizing a client and team centric approach.
Core Values:
- Trustworthy & Integrity- We maintain a steadfast integrity across all our efforts.
- Individual Growth- We empower each other through the enforcement of individual growth.
- Client Centric- We are client-focused and dedicated to their happiness and fulfillment.
- Team Player- We are team players and never cease to find ways to collaborate together.
- Organized & Prepared- We are always organized and prepared for every situation.
- Consistent Branding- We are consistent throughout all our branding and communications
Job Type: Full-time
Pay: $50,000.00 - $60,000.00 per year
Benefits:
Schedule:
- Day shift
- Monday to Friday
- Weekends as needed
Ability to commute/relocate:
- Washington, DC 20005: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):
- List 2 of your greatest marketing strengths.
Experience:
- Marketing: 3 years (Preferred)
Work Location: In person
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