Position Summary...What you'll do...What you'll do...As the Associate Director of Digital Media Activation, you will lead the strategic performance activation team trafficking digital marketing programs across the Walmart e-commerce, Stores, and Services programs. You will oversee the team's programs, deriving insights and optimization opportunities. You will oversee the Display, Paid Social, Search activation and strategy. You will help Walmart grow Publisher relationships with Facebook/Google etc. helping influence both Walmart and Publisher product roadmap. You will partner with Strategic Planning teams, and Marketing teams to lead best-in class digital executions.
The Associate Director of Strategic Digital Media Activation will report to the Director of Strategic Digital Media Activation in Hoboken, NJ. We are looking for an operations focused, highly analytical leader to develop trafficking best practices for the Strategic Digital Media Team.
About Walmart MarketingNamed Ad Age's Marketer of the Year in 2022, you'll join an internationally recognized team of thinkers, creators, and problem solvers passionate about helping people save money and live better.
Walmart Marketing is a dynamic, multidimensional organization dedicated to redefining how the world shops through impactful creative and fast-paced innovation - all grounded in customer insights and brand strategy. We live out our company values each day while striving to exceed customer expectations and drive growth for the company.
We orchestrate marketing campaigns and experiences that reach millions of daily shoppers. Our work spans the digital and physical spaces and combines the work of numerous internal teams and external advertising and media agencies. Our teams work together to show our customers how they can save money and live better. If you are motivated by complex challenges and want to build the future of commerce and consumer services, a Marketing role at Walmart could be what you've been looking for.
Our Marketing team has flexibility on location, for most of our openings, you can live within driving distance to one of our hubs: Bentonville, AR, Hoboken, NJ, San Bruno, CA, Sunnyvale, CA or Los Angeles, CA. We're moving toward 3 days in the office per week, with flexibility.
You will make an impact by:
- Coaches team members and provides feedback to enhance skills, knowledge, and work performance. Conducts performance and career development conversations
- Supports the development of Walmart's digital media strategy by providing input into channel strategy. Directs review and insights development from channel data; diagnoses and pin-points actions, and metrics to continue to grow, influence and enhance effectiveness of channel strategy.
- Lead activation across key digital marketing programs driving incremental sales, traffic, and customer acquisition and retention programs
- Directs review and insights development from channel data; diagnoses and pin-points actions, and metrics to continue to grow, influence and enhance effectiveness of channel strategy.
- Supervise multiple complex digital campaigns, and oversees end-to-end implementation; focusing on problem-solving calls-to-action, and running rapid-response and issues management digital. Provides guidance on campaign optimization methods to achieve campaign and channel objectives.
- Reviews Digital Media processes, workflows and methods of collaboration with internal Marketing teams, as well as cross-functional teams; develops modifications or large scale changes to existing processes/ procedures. Implements change approach, strategy and plan.
- Collaborates with digital marketing teams (e.g., eCommerce Category Marketing) and with Marketing leaders and cross-functional teams across the organization (e.g., eCommerce Category Marketing, Site Merchandising, In-Store Marketers, Product Management, Engineering, Insights and Analytics) to develop and implement multiple complex channel specific digital marketing plans/ programs.
- Leads the development of reporting and monitoring dashboards across multiple complex channels (Display and Paid Social, SEM). Recommends improvements to optimization methodologies (e.g., optimization algorithms) based on performance reports.
You'll sweep us off our feet if:- You have 8-10 years of professional experience within a data driven eCommerce or digital marketing organization
- You have 3-5 years leading an operations focused team
- You have a deep understanding of key media channel execution (CRM, Paid Social, Display, SEO, SEM, and Affiliate)
- You have strong analytical skills, capable of working with data and deriving insights to drive hypotheses and actions from it
- You have experience working cross-functionally among business stakeholders and technical teams
- You have an expert skillset in MS Excel, Web analytics suites (Omniture preferred) and Dashboarding platforms (Tableau, Thoughtspot etc.)
How you'll thrive at Walmart:- Performance-based incentive awards
- 401k with company match
- Discounted employee stock purchase plan
- Paid parental leave,
- New surrogacy & adoption benefits
- Unlimited Flex Time Off
- Working alongside a diverse group of collaborative and innovative team members
- Opportunity for growth and development across several areas of the Fortune 1 organization
- And much more
Equal Opportunity EmployerWalmart, Inc. is an Equal Opportunity Employer - By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions - while being inclusive of all people.
Who We AreJoin Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you'll quickly find we're a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world's most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you'll be empowered and equipped to do the best work of your life. careers.walmart.com
At Walmart, we offer competitive pay as well as performance-based incentive awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices .
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart at https://bit.ly/3iOOb1J .
The annual salary range for this position is $119,000.00-$221,000.00
Additional compensation includes annual or quarterly performance incentives.
Additional compensation for certain positions may also include:
- Regional Pay Zone (RPZ) (based on location)
Minimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Minimum Qualifications: Bachelor's degree in Marketing, Business, or related field and 4 years' experience in marketing or related field OR 6 years' experience in marketing or related field.
Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Advertising, Marketing, Supervising Associates, Working on cross-functional teams or projects
Primary Location...850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America