Under general supervision, coordinates, performs, and implements an internal and external communications and marketing program for the Parks and Recreation department; ensures proper branding in all marketing and media publications; performs a variety of technical-level tasks in the administration of communications and marketing campaigns, branding and content.
The duties listed below are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to the class.
Collaborates with staff to assess, plan, develop, and lead the implementation of short and long-term multi-platform marketing strategies for assigned programs and activities.
- Provides technical communications recommendations to division level staff who are responsible for program delivery.
- Creates, designs and edits content for web, fliers, presentations, social media, surveys, activity guides, and other communication platforms assuring effectiveness, consistency, clarity, and a high standard of quality.
- Ensures all communications and marketing content and copy adhere to established branding guidelines; uses marketing and graphic design skills to curate and prepare creative visual content for print, digital resources, and merchandise.
- Manages department social media accounts and coordinates the social media efforts with the City communications team; disseminates various communications through social media accounts; develops new channels of engaging with the community through social media.
- Builds an active online community through brand awareness, advertising, digital campaigns, and content creation.
- Builds awareness, interest, and support for the Department’s programs, services, and positions.
- Compiles, evaluates, and determines the most appropriate methods, techniques, and platforms to market programs and special events.
- Works with the City’s communications team to develop and produce video and photography to be used across all digital media platforms.
- Coordinates and develops campaigns with internal departments, outside agencies, and the public on communication and marketing initiatives and activities, as required.
- Collects and analyzes data, including the preparation of reports pertaining to responsiveness of specific marketing approaches; researches and evaluates competitive trends and industry best practices.
- Evaluates and monitors the effectiveness of marketing strategies; recommends and implements improvements and modifications; prepares various reports on operations and activities; continually works to increase attendance, participation, revenue, and awareness of programs and events.
- In collaboration with management and the City communications team, responds to internal, public, commission and committee requests for information, and researches issues, complaints, or problems that are reported.
- Coordinates and/or assists with special events, informational or engagement events and works with other departments, as required.
- Develops relationships with corporate and public entities to secure long-term and event-based sponsorship agreements.
- Assists with special projects and other related duties, as assigned.
Education/Training/Experience:
One (1) year of experience performing marketing and public information activities or social media marketing, including content management and development, website analysis, or data analysis, is required.
Bachelor’s degree in Marketing, Communications, Business Administration, or a related field may be substituted for experience.
Licenses/Certificates/Special Requirements:
In accordance with California Government Code Section 3100, City of Manhattan Beach employees, in the event of a disaster, are considered disaster service workers and may be asked to protect the health, safety, lives, and property of the people of the State.
Knowledge of:Marketing principals, methods, and techniques; communication mediums including familiarity with social media platforms, digital marketing, and search engine optimization; effective public relations strategies; effective customer service techniques; brand marketing and optimization; video and still photography techniques and software programs, such as Adobe Illustrator, Photoshop, InDesign, and Premiere Pro; methods to build and engage an online community; effective business communications and proper English usage, including spelling, grammar and punctuation; report presentation techniques.
Ability to:
Provide recommendations for marketing strategies in alignment with city goals and policies; collaborate with staff to deliver programs and services; adhere to brand identity and create brand-focused content; analyze data, conduct research and make recommendations for marketing and communications strategies; establish and maintain effective working relationships with staff, management, vendors, the general public, and others encountered in the course of the work; organize and prioritize tasks to meet deadlines; operate modern office equipment and computer hardware and use word processing, spreadsheet, graphics, social media, digital communication platforms, and other applications software.
Application filing deadline is Thursday, August 3, 2023.
All applicants will be screened in relation to the criteria outlined in this job announcement. Candidates will be reviewed and only those candidates determined to be most qualified on the basis of experience, training and education, as submitted, will be invited to participate further in the selection process. Meeting the minimum requirements listed in this job announcement does not guarantee advancement in subsequent phases of the selection process. The selection process may be changed as deemed necessary by the City Human Resources Department.
The selection process will consist of the following component and weight: Oral Interview (100%)
If you need special assistance in the recruitment process please contact the Human Resources Department at (310) 802-5258.