Job Description
Company Description
McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. As the global leader in the food service industry, our legacy of innovation and hard work continues to drive us.
From drive thru updates to delivery to mobile order and pay, we are innovating quickly and growing. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.
At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements - check them out here!
We are enjoying the flexibility of a hybrid work model, splitting our time between remote work and connecting with co-workers in our state-of-the-art headquarters. Located in the booming West Loop of downtown Chicago, it's set up to be a global hub that cultivates collaboration:
- Take a class at Hamburger University
- Sample future items in our Test Kitchen
- Utilize the latest technology to connect with your team around the globe
We are an equal opportunity employer committed to the diversity of our crew members, staff, operators, and suppliers. We promote an inclusive work environment that creates feel-good moments for everyone. We are interested in people who enhance our company culture: Does this role interest you? We encourage you to apply even if you don’t meet every single requirement!
The McDonald's Global Impact team is aligned around a vision to make McDonald’s famous for our positive impact on people and the planet. Read more about McDonald’s Purpose & Impact here. Within Global Impact, the Global Communications team (Global Media Relations, Enterprise and Employee Communications, Brand Trust, Enterprise Story Lab, Communications Measurement and our McDonald’s production & creative Agency – Agency 123) functions as a global center of excellence, co-creating with markets around the world in the development and amplification of the story of the McDonald’s brand and company narrative across multiple audiences, channels, key events, and milestones to rally the Global System and increase stakeholder confidence and excitement in the business.
Job Description
McDonald's Global Impact team is aligned around a vision that inspires us to make McDonald’s famous for our positive impact on people and the planet. We will do this through actions to drive responsible and sustainable business growth, investments to foster community, values-based advocacy, and compelling communications that matter to our customers, our System, and our global partners. Read more about our Purpose & Impact here.
As the Manager of Global Brand Trust Communications, you will help create and manage the perceptions of one of the most recognized brands.
You will bring your excellent communications/PR skills to help create, develop, manage, and execute global communications priorities and insights-led plans across paid, earned, and owned channels reaching and engaging with defined audiences (e.g., opinion influencers, community influencers, consumers) with creative excellence in mind, focused on earning Brand Trust globally. Critical to the success of this role will be your ability to partner with McDonald’s market Impact teams to co-create approaches and solutions that amplify and scale local trust activities while aligning to one global strategy.
Location: Chicago, IL or London, UK
A Week in the Life of a Global Brand Trust Manager
In partnership with the Director, Global Brand Trust Communications and team – develop, manage and execute a compelling global trust-driving strategy grounded in brand actions and persuasive and creative paid, earned and owned communications.
Lead major external campaign elements and activations that are buzz-worthy and uniquely McDonald’s.
Manage agency partners, driving collaboration, prioritization and insights-driven bold creative ideas.
Develop and maintain relationships with cross-functional partners and key stakeholders, including but not limited to Communications/Impact, Marketing, Digital, Operations, Legal and Ronald McDonald House Charities (RMHC).
Work with the North America, international and market Impact teams to ensure buy-in, alignment, and integration of global trust-driving activities.
Collaborate early and often with content and PR teams responsible for developing compelling content and creative that articulates the company's purpose and brings its leadership platform to life across a range of channels.
Work closely with internal Insights team and agency partners to manage and measure audiences as well as awareness, persuasion and trust metrics to ensure strategies are moving the needle.
Nimbly adjust strategy and creative thinking on projects as needed and as the environment shifts.
Bring enthusiasm and a collaborative mindset to all assignments, no matter how minor.
Complete all routine administrative functions (e.g., expense reports, budgets, etc.) in an accurate and timely fashion.
Some travel may be required, domestic and international.
Qualifications
Expertise in effective ways of reaching and engaging key audiences (opinion influencers, community influencers, consumers)
Undergraduate degree in Communications, Public Relations, Marketing, or another related field
Minimum of 5-7 years of experience in Communications, Public Relations, Marketing, or related McDonald’s experience
Background working with creative agencies including management of agency resources
Familiarity or interest in campaign reporting and measurement
Strong ability to multi-task and prioritize multiple projects and requests simultaneously in a deadline-focused, dynamic environment
Creative thinker with solid experience moving from conceptualization to execution of new ideas
Proactive and solutions-oriented
Strong attention to detail, self-starter, and great teammate
Curiosity and drive to develop a deep knowledge of the McDonald’s business and system
Ability to influence others, including strong negotiation and change management skills to effectively manage internal behavior/mindset shifts in a complex matrixed environment
Excellent writing, presentation, and public speaking skills
Additional Information
McDonald’s is committed to providing qualified individuals with disabilities reasonable accommodations to perform the essential functions of their jobs. Additionally, if you (or another applicant of whom you are aware) require assistance accessing or reading this job posting or otherwise seek assistance in the application process, please contact recruiting.supportteam@us.mcd.com
McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Nothing in this job posting or description should be construed as an offer or guarantee of employment.
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