Location : Uxbridge with flexibility to work from home
Our wonderful gaff is located in Uxbridge, in leafy West London. But if commuting to that part of the country isn't warming your cockles - please don't be put off from applying for this role.
The world has changed - particularly when it comes to ways of working. Most of our roles can be on a work from home basis if needed, but we'll ferry you in a few times a year from wherever you are in the UK for team or company days, or our famous giffgaff summer and Christmas celebrations.
Job Grade: MPG2/Level 2
Location(s): Uxbridge with hybrid working
Closing Date: 08/05/2023
About the role
This role involves working with the Senior Social Media Manager to execute the social media strategy for the brand across the defined focal channels.
Within this role you will work on bringing our brand narrative, values and distinct points of differentiation to life in order to help broaden our social presence and reach.
Knowing and feeling confident in bringing to life our brand's tone of voice and social personality will be key.
You will work to expand our brand appeal and audience reach through understanding the target audience and how to best connect with them across our channel mix (Facebook Instagram and TikTok primarily)
You will work with the wider team to produce and publish content that has audience engagement and brand messaging at its heart.
The role reports to the Senior Social Media Manager, works closely with the Head of Social, and collaborates with the wider Brand and Marketing team to ensure alignment and consistency across the marketing mix.
Key Responsibilities
Content Production:
- Creating social copy and briefing our internal design team on monthly organic social media posts across Facebook and Instagram (static and animation). Always being one month ahead in the planning and scheduling.
- Producing & creating weekly short form social videos for TikTok, Instagram reels and stories (shooting video content on a mobile phone and editing content natively will be essential). Following the content pillars and testing process, produce native channel content that drives engagement, reach and follower growth across these channels.
- Leading on generating all user-generated content from both the forum and social communities, creating content that is aligned to the social content strategy and additive and relevant to the channels
- Developing organic social content ideas to support our ‘go to market’ needs organically
- You will be a brand guardian when it comes to all of the content you produce and manage, ensuring that brand guidelines and brand safety are front of mind at all times.
Being a social ambassador:
- Becoming an expert at executing giffgaff’s organic social activity across channels (using the master strategy to guide you).
- Keeping up with the social trends and sharing with the wider team, demonstrating that you are on the ball and can bring exciting content opportunities to the team.
- Bring our community feeling on our social channels by connecting and building engagement with the social audiences. Obsess over our social listening and be present where giffgaff is spoken about across social.
- Working closely with the team and external agencies to grow the giffgaff community across all social channels - increasing engagements, mentions and positive sentiment.
- Representing the social team in team meetings, being a team ambassador and passionate representative of social activity at giffgaff.
Content calendar/ ownership (Meta channels)
- Collaborate in the development and management of the master social content calendar, ensuring that brand, our ‘go to market’ needs, and channel specific creatives are represented.
- Scheduling organic posts using our social media management tool Sprinklr
- Report on all social activity, ensuring we are testing and learning through all we do.
- Briefing design teams on channel specific social content - ensuring all content continues to deliver against agreed KPIs and objectives
Reporting
- Tracking and analysing content and campaign performance
- Monthly social media report and suggested next steps for each channel shared with the social team and wider Marketing team.
- Biweekly competitors report shared with the core team, wider marketing team and on WP where relevant to do so.
- Campaign reports created and shared with core team, wider marketing team and on WP where relevant to do so.
What We Need from You:
- We’re looking for someone that loves all things social. A creative minded person who has an eye and skill for creating playful and engaging video content for TikTok and Instagram.
- You will have a good understanding of the Meta and TikTok platforms as well as a hunger to understand our audience's wants and expectations on these platforms, and the passion to keep up to date with the latest trends, insights and evolving best practices for each platform.
- You will be excited by the opportunity to join an environment where you can let your social creativity shine across our channels, and where testing and learning is built into our day to day.
- As well as being a social producer in your own right, you will need to be organised and enjoy the management process of social media. Ideating, briefing/ creating and scheduling content across channels will mean that you have eyeballs across all campaigns, promotions and brand activity. The opportunities to grow and make an impact are huge!
Our commitment to equity, diversity and inclusion :
At giffgaff we want to challenge the old way of doing things. People, and the way they work, define our culture and we encourage everyone to bring their whole selves to the gaff. That's why we believe in creating an equitable, fairer, more inclusive business that champions different ideas and perspectives. We may be sort-of-small but we're big on that caring, sharing thing & strive to create a supportive culture.
As a lean organisation, our team is built of a diverse, spirited range of people who are multi-skilled, highly motivated and flexible.
In return for your outstanding efforts, you'll be rewarded with a competitive salary and excellent benefits. We believe that hard work should be supported and recognised.
If this sounds like you, we’d love to hear from you.
Who we are :
giffgaff is a little different to your ‘normal’ telecoms company. We’re a mobile brand owned by Virgin Media O2 but run by our members (what we call our valued customers) and we’ve been awarded Uswitch Network of year for 6 years out of 7! Sound interesting so far? There’s more.
The word giffgaff is an ancient Scottish word for “mutual giving”. Since we were founded upon the principle of putting community first, it’s always been our aim to do right by the planet and the people that live on it.
We started wanting to change the mobile industry, and we did - offering value, flexibility and mutuality - but we aren’t done yet. As we’ve grown over the years, we’ve grown our vision too.
We believe it’s our responsibility to make sure that:
- Keeping people connected doesn’t damage the planet
- Everyone can be connected, so everyone gets the same opportunities
- The connections we make online improve our lives
Our business model is unique. We take a highly collaborative approach to any decision we make - working with our members (who are rewarded for helping) across all areas of the business. Our vibrant community, online platform and immense value proposition are key to our success. We’re both proud and humbled to say that over the past few years our member base has grown, but our job is far from done. We’re always looking to acquire new members - but to do that we need the best people to help and that’s why we’re hiring!
Our commitment to equity, diversity and inclusion :
At giffgaff we want to challenge the old way of doing things. People, and the way they work, define our culture and we encourage everyone to bring their whole selves to the gaff. That's why we believe in creating an equitable, fairer, more inclusive business that champions different ideas and perspectives. We may be sort-of-small but we're big on that caring, sharing thing & strive to create a supportive culture.
As a lean organisation, our team is built of a diverse, spirited range of people who are multi-skilled, highly motivated and flexible.
In return for your outstanding efforts, you'll be rewarded with a competitive salary and excellent benefits. We believe that hard work should be supported and recognised.
If this sounds like you, we’d love to hear from you.