Strategic Marketing Planner
Peterborough - Mobile, working from home
Grade B: £47,828 - £60,000 - Depending on experience
Fixed Term Contract - 9 months (with a view to go permanent)
CITB has a clear purpose to support the Construction industry to have a skilled, competent, and inclusive workforce it needs, now and in the future. Customers are at the heart of everything we do, and our culture of collaboration and empowerment means we work across the industry, and with partners, to deliver positive outcomes, with impact, that address key industry challenges of responding to the industry skills demand, developing the capacity and capability of construction training provision and addressing future skills needs.
Role purpose:
The Strategic Marketing Planner will report directly with the Marketing Director and work with other senior members of the team to set and plan how we deliver our short and long term business goals, managing internal and external team resources and budget, setting clear priorities and phasing across core strategic initiatives and BAU activities, managing the monthly, quarterly and annual marketing plan.
They will work with the team to address specific marketing challenges, identify best practice learnings and drive a clear prioritisation for effective and timely delivery of plans.
They will work across the function with on and offline comms teams, as well as the customer experience team who deliver insight and digital channels developments.
The role will be a catalyst of change and significantly contribute to building our marketing capability. They will work also with the Head of Comms to drive up effectiveness and best practice across the team;
- improvements in campaign media planning, optimisation and reporting
- agency resource planning, briefing and performance management
- budget management
- project management disciplines, agile ways of working
Key responsibilities and accountabilities:
- Work with the business facing senior marketing managers and delivery teams to own a single co-ordinated, joined up holistic integrated marketing plan across strategic projects and comms activities, which can be further defined into prioritised monthly and quarterly detailed plans to meet business goals. Ensure the team focus on the rights projects at the right time in line with business objectives.
- Create and own a single view of the business and customer calendar to define key calendar activities– driving contribution from other functions outside marketing, e.g: Strategy, Policy and Engagement Teams
- Work with other members of the SMT to plan activities and campaigns across all disciplines and channels and ensure clear visibility of work flows across the team to ensure appropriate resourcing is available for delivery.
- Primary lead on creating simple work flow management to ensure simple navigation through to effective delivery all new briefs into the function
- Maximise our marketing impact and return on investment across the marketing spend
- Instil a project based planning approach, leading on projects to drive up effectiveness and best practice across the team
- Be the relationship owner for strategic partners (e.g media and creative agencies) to ensure a proactive approach to identifying new opportunities.
- Plan and manage internal house studio resource, maintaining brand guardianship over brand guidelines, CITB message matrix.
- Contribute to establishing firm KPI’s across the function and discipline, and tracking for monthly performance reviews of plans and activities -all to demonstrate alignment to business needs and goals.