The League is the newest addition to the Match Group portfolio. The League was created for ambitious, career-focused singles looking for a long-term relationship. Creating a sense of belonging doesn’t stop at our products - it’s the foundation of every team we hire.
The League is looking for a marketing leader to relaunch our brand in a big way. Since being acquired by Match Group, we have been given the opportunity - and marketing budget - to scale the brand internationally, and we are looking for someone who can build our brand, find ways to reach new audiences, and take The League to the next level of growth. This role will collaborate closely with our Chief Product Officer to build a roadmap that reaches more of the available audience and ensures that all customers are delighted by our products and services. The League is entering a new phase of growth, now supported by Match Group, with the aim to grow our footprint & brand awareness in the US and expand to become an internationally recognized brand that stands for quality and fosters equal relationships around the globe.
The candidate will have excellent knowledge in both brand and performance marketing, drive the development, preparation and implementation of marketing strategies, as well as taking the ownership to achieve business goals. The candidate will be working closely with our founder & CEO as well as onboarding & managing various agencies. The candidate must be a team player and a self-starter with the ability to provide innovative and unconventional ideas, insights and strategies to the business. We are particularly interested in candidates from Internet, Entertainment, or Lifestyle industries or those who can adapt to change quickly and enjoy a fast-paced, constantly evolving, dynamic working environment!
This is a remote position. We will consider candidates across the US.
- You will be the right hand to CEO with a particular focus on building out The League’s brand marketing efforts, managing external agencies (PR, creative, social media, influencer, etc), and building out our in-house marketing team.
- You will set-up and implement the end-to-end marketing strategy and be responsible for achieving marketing targets for both brand & performance marketing in USA & abroad.
- You will be responsible for the creation of annual and quarterly marketing budgets & plans that deliver against KPIs and drive the appropriate marketing mix including PR, brand, growth/performance and influencer marketing.
- You will oversee and/or partner with internal teams including brand creative, analytics, performance marketing, and PR/comms, Product, Engineering, Community, Product Design, etc
- You will create and articulate an inspiring vision for the organization, not only for the areas you are directly responsible for, but the enterprise as a whole.
- You have leadership experience in brand and performance marketing for premium consumer product companies.
- You have demonstrated success fostering an environment of cross-functional collaboration and inclusivity while building and developing a world class team.
- You are highly analytical and have the ability to build data-informed marketing strategies.
- You have experience with performance marketing, mobile advertising & mobile attribution
- You have 8+ years of marketing management experience, preferably from a brand-forward, consumer loved tech brand.
- You have extensive experience with the Growth marketing toolkit.
- You are a strategy focused person experienced at creating and stewarding emotional / lifestyle
- tech-first brands.
- You have an affinity for product partnership and collaboration.
- You have the ability to thrive in a scrappy, fast-paced, constantly changing environment & accompany strategic instincts with a ‘sleeves rolled up’ clear sense of purpose, execution and delivery.
- You have experience deploying eight figure marketing budgets and measuring ROI.
- Experience in dating is a plus
- SQL expertise a plus
- Our team is rapidly growing but still small, and you will have a huge impact, ownership, responsibility, and leadership opportunities.
Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary range is reflective of a position based in Los Angeles, CA. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.
Why The League?
Our mission is simple – to help people find love and happiness! We love our employees too and understand the importance of all life's milestones. Here are some of the benefits we are proud to offer:
Mind & Body – Medical, mental health, and wellness benefits to support your overall health and well-being
Financial Wellness – Competitive compensation, 100% employer match on 401k contributions up to 10% (cap at $10,000), as well as an employee stock purchase program to help you feel supported in your financial security
Unplug – Generous PTO and 15 paid holidays so you can unplug
Career – Annual training allowance for professional development and ERG membership opportunities and events so you feel connected and empowered in your work
Family – Families come in all shapes and sizes so we offer 20 weeks of 100% paid parental leave, fertility, adoption, and child care resources, as well as pet insurance and discounts
WFH Stipend – Hybrid/remote work allowance for full time employees to help you feel comfortable and efficient in your home office environment
Company Gatherings – We host fun happy hours and company events where our employees get to know each other and build a sense of connection and belonging!
We are proud to be an equal opportunity employer and we value the rich dynamics that diversity brings to our company. We do not discriminate on the basis of race, religion, color, creed, national origin, ancestry, disability, marital status, age, sexual orientation, sex (including pregnancy and sexual harassment), gender identity or expression, uniformed service or veteran status, genetic information, or any other legally protected characteristic. Period.
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