Job Description
Marketplace Marketing ManagerPermanent OpportunityPreferred Candidate Sydney BasedConvenient Surry Hills and Norwest locationsAt BIG W, a job is never just a jobIt's the start of something bigger. There are over 15,000 of us and we each have an important role to play. If you're passionate about creating an exceptional customer experience, have a desire to make a real difference for families and you're looking for a place to develop, this is for you. This is an exciting permanent position with flexibility and work-life balance policies that will help you thrive. A mid-level role with a broad scope of responsibilities and opportunity for you to progress your career in the digital space.The roleAn exciting opportunity to join BIG W as a Marketing Manager. In this role, you'll bring BIG W Market trade initiatives to life, collaborating with cross-functional teams to develop dynamic marketing activities that respond to and anticipate customer demand. By providing insights and optimisations to drive our Marketplace commercial ambitions, you'll directly contribute to our purpose of making a real difference for families through real value, real solutions, and real care that build customer advocacy and also deliver commercial benefits.What you'll doLead end-to-end execution of key BIG W Market trade events (e.g. Black Friday, Toy Sale) that drives online sales and customer engagementPromote and drive trade with internal ecosystem partners like MyDealCollaborate with BIG W Marketing and BIG W X to create cohesive marketing plans and calendars that align with broader business objectives and effectively promote trade eventsPartner closely with BIG W Market delivery and Woolworths Market Plus teams to drive trade marketing initiatives and optimise sales performanceSpearhead short-term marketing efforts that attract new customers and enhance their engagement with the BIG W brand, focusing on bottom-funnel resultsCollaborate with Everyday Rewards to leverage the program's capabilities and provide more value to our membersAbout YouTo be successful in this role, you will be an experienced marketplace marketing manager or e-commerce expert who is up to date with the latest digital trends and best practices. You'll have an excellent understanding of customer journeys and how we can enhance performance to drive awareness, acquisition and retention of customers. Your strong background in e-commerce and marketing will be key to your success.What you'll bringWillingness to roll up sleeves and tackle tasks at all levels, demonstrating a can-do attitude and adaptabilityDemonstrated deep understanding of customer behaviour, online merchandising strategies, and digital marketing tactics gained through experience working for or with marketplaces or in e-commerce environmentsAbility to deliver cross functionally and orchestrate simultaneous streams of work across business unitsAbility to translate insights into actionable marketing strategies that drive measurable resultsExcellent understanding of digital channels and performance media to ensure effective planning and execution of short term trade activity across paid, owned and earned channelsUnderstanding of organic engagement channels (email, sms, push notifications) and their role in driving trade and engagementEndless possibilities with Woolworths GroupWe're a proud part of the Woolworths Group - 200,000+ bright minds, passionate hearts and unique perspectives working together connected by a shared Purpose - 'to create better experiences together for a better tomorrow.'Here you'll be supported and empowered to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. Backed by a culture of genuine care, a flexible approach to work and the support to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.Everyone belongs at Woolworths GroupDiversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team's diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.You can learn more about working with us on or via . #LIOur Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Woolworths Group is not responsible for any fees related to unsolicited resumes.Woolworths Group
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