Job Description
Company DescriptionAt Veolia Water Technologies & Solutions, we’re at the forefront of activities designed to save water and reduce energy consumption for industrial customers. The collective expertise and passion of our people, combined with a broad portfolio of over 10,000 technologies, makes us uniquely positioned to deliver solutions that positively impact the environment.Job DescriptionMarketing Manager – VWTS Assets EuropeRemote based in UK or FranceExcellent benefitsJoin Veolia Water Technologies and Solutions at a unique time of growth and business expansion as we continue to build our presence across Europe.In this role, you will oversee and implement inbound marketing strategies to attract, engage, and convert.You will own and manage marketing for the Mobile Assets business in Europe, playing a crucial role in creating and maintaining new channels of communication and targeted campaigns to increase visibility of our ecological transformation value proposition.What does the day-to-day look like?Inbound MarketingDevelop and execute comprehensive inbound marketing strategiesResearch your market sector to understand customer needsWork closely with sales to fully understand their objectives for the sector.Work closely with the Domain Leader to develop a marketing strategy for the next period of expansionContent Creation and OptimisationCollaborate with internal marketing specialists and external agenciesManage the content for your assigned sectorEnsure consistency in brand messaging and positioningWork with the digital team, conduct keyword research, implement on-page SEO tactics, improve search engine rankings and organic traffic.Develop lead generation campaignsCreate and manage email marketing campaignsWork with the PR & Social Team to manage the company's social media presenceUse social media channels for lead generation and brand awareness.Utilise marketing automation tools to streamline processesWork closely with the wider Europe Inbound Marketing team, PR & social team, digital team, and others to ensure seamless execution and accuracy of marketing initiatives.Stay abreast of the latest trends, best practices, and technologies in inbound marketing and digital marketingMeasure marketing campaigns performanceBenchmark campaign performance against other sector campaigns and share best practice.Promotion of Valuable Content ie such as product books, webinars, or whitepapersParticipate in industry events, conferences, or webinars if neededDrive sector strategy and seamless European rolloutEnsure that local marketing activities are implemented and managedSupport in the ongoing development of mini-websites.Plan, allocate, and control financial resourcesGoogle Analytics, Salesforce, automation dashboards or other marketing analytics platforms.Travel as required.QualificationsWhat background will you likely have?Relevant marketing / business experience OR Bachelor's degree in marketing, business administration, or a related fieldStrong analytical skills with the ability to interpret data, track KPIs, and make data-driven decisionA deep understanding of inbound marketing methodologies, including content marketing, SEO, social media, email marketing, lead generation, and lead nurturing.Experience with marketing automation tools and CRM systems is also essential.Familiarity with marketing automation platforms (e.g., HubSpot, Marketo, Pardot), CRM systems etcAbility to devise innovative marketing strategies that resonate with the target audienceStrong project management skills to oversee multiple marketing initiativesExcellent written and verbal communication skillsRelevant work experience as an Inbound Marketer, showcasing a proven track recordPrevious experience in the Water Industry or in Mobile / Returnable / Resuseable Assets is not essential, although would be favouredAdditional InformationPlease submit your CV in English for screening purposesAs an inclusive company, Veolia is committed to diversity and gives equal consideration to all applications, without discrimination.Veolia Water Technologies & Solutions
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