Job Description
Do you have experience in ecommerce conversions and revenue? Are you driven by data and analytics? Do you want to work for a business who truly rewards their staff and celebrates success?Due to growth within the business, we are recruiting for a Head of Marketing to join a global business services provider, to be a key member of the senior commercial leadership team. You will be the marketing brains and force behind new AI-led initiatives and efficiencies, website test and learn ideas, multichannel lead generation campaigns and brand building projects. You will be supported by a team of exceptional Marketer's across digital experience, content, partnerships, client retention and events.What you'll do:Drive ecommerce conversion and revenue performance through integrated lead gen campaigns, UI/UX improvements and CRO tests.Work with the central AI team to hypothesise, implement and realise tests that drive personalised, basket-building and conversion-centric experiences.Manage awareness, acquisition (lead gen), growth (cross/up-sell) and retention marketing plans, in-line with BU and Group-wide objectives, delivering on time, to budget and to KPIs.Own and track delivery of all elements of the marketing strategy, through regular communication and collaboration with local and central marketing, sales and cross sell teams.Build and deliver growth and brand plans that leverage all appropriate and available marketing channels, including but not limited to: PPC, SEO, social, email, ABM, SMS, influencers, partnerships, client-referrals, colleague-referrals and online events.Support the customer journey by working with the Customer Success function to deliver value-based content at appropriate touchpoints.Own and optimise all aspects of the prospect journey, nurturing prospects to the required engagement and quality level.Manage and develop internal and external stakeholders, to support delivery of objectives.Be a custodian for our website, driving content creation, development ideas, optimising web site conversion rates against KPIs, and developing web projects and initiatives with the central team.Continuously monitor the plan performance / effectiveness, utilising appropriate tools and KPI’s, adjusting as needed, including re-briefing the delivery team to ensure ROMI is optimisedDevelop reports to validate current strategies and measures towards improvement. Produce activity and channel KPI reports to present to the Marketing Director and senior commercial SLT.Collaborate with other marketing colleagues, to integrate and complement marketing strategies and share best practices across all channels.Work collaboratively with sales and product teams, to develop on-point and commercially driven marketing activities.Conduct market analysis to identify trends and market opportunities in digital channels to maximise revenue growth.What should you have:Open to and welcoming of change, can-do attitude and strong work ethicDeveloped experience in a similar environment, preferability as part of a senior leadership teamDemonstrable experience in implementing successful marketing plans / campaigns and in driving business growthUnderstanding of multiple digital marketing approaches including nurture-based campaigns, marketing automation, digital demand generation, search, UI/UX and CRO etc.Problem solving, providing solutions and playing an interactive role within a team environmentAbility to influence, negotiate and build trusted relationships at all levelsStrong analytical skills to be able to measure and report on the effectiveness of marketing and communications campaigns and strategiesExcellent project management skillsEducated to degree level, preferably in Business, Marketing or a related discipline, or CIM qualifiedIf this sounds like the next step in your career, then apply today or get in touch with me via email gemma@forwardrole.comAs an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.Forward Role is operating as an employment agency.Forward Role
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