Job Description
Company DescriptionJoin our team to achieve your full career potential! We are proactive, outside the box thinkers and doers who stop at nothing to make the iconic Laura and Melanie Lyne brands shine! Privately owned and based in Laval, Quebec, with a strong vision for innovation and optimizing the employee and client experiences, we continue to help generations of Canadian women to look and feel their best.Job DescriptionReporting to the Manager, Performance Marketing, the Digital Paid Media Specialist runs the online paid search and social campaigns in a very performance-driven environment. As a Digital Paid Media Specialist, you will focus on the day-to-day operations of digital paid media to ensure success. You will be responsible to develop and execute all media campaigns, manage budgets, and analyze performance across all digital channels.How you will support the team:Plans, develops, executes, and tracks paid search, display and paid social campaigns across all digital platforms with the objective to maximize the investment.Builds Performance Media plans and identifies online media buying opportunities. Continually optimizes to evolve the strategy.Analyzes campaign performance and provides recommendations on possible optimizations to improve media performance in order to meet objectives/KPIs such as CPM, CTR, CPC, CPA and ROAS.Manages Media Operations including campaign setup and budget changes, optimization, assets and reporting (weekly and monthly reports)Leads vigorous A/B testing on creative and add formats to optimize results and help drive thinking around content creation specific to each platformDevelops cohesive acquisition strategy and aligns to the brand and marketing calendars.Works in close collaboration with the CRM, design and content marketing teams to help drive customer segmentation and personalization.Leverages Google Analytics to develop a clear and robust understanding of impact of key paid channels and develops a multi-touch attribution model.Works with and manages external vendors and partners.QualificationsThe people who thrive with us have:Minimum 3 years of hands-on experience with Google Ads, Facebook Ads, Bing, Criteo, Pinterest and other digital media platformsExperience with analytical tools including Google AnalyticsHave great organizational skills and can juggle multiple priorities at once.Ability to quickly analyze data and act on itRetail experience is an asset.Able to work independently, but also as a team player with strong communication skills and collaboration.Ability to work in a fast-paced environment and to embrace changeData driven with high attention to detailAdditional InformationLaura Canada is a family-owned retailer housing two iconic women’s fashion apparel brands, Laura and Melanie Lyne. Based in Laval, Quebec, we design, produce, market and sell our fashion collections across Canada. We proudly employ over 2,000 dedicated team members and operate more than 140 retail store locations as well as operating laura.ca and melanielyne.com. We attribute our success to the unwavering commitment of our teams to delivering outstanding customer experiences while embodying our shared values of integrity, respect, teamwork, performance, and passion. We believe that delivering an outstanding customer experience is driven by our commitment to an outstanding employee experience.Laura Canada
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