Job Description
Company DescriptionJetfuel.agency is a digital marketing agency specializing in growing businesses within the DTC and e-commerce space. Our clients are usually between $5M - $50M in size and rave about our agency’s ability to drive measurable performance, no BS attitude and our innovative, ground-breaking digital marketing strategies. We are a small, fast-growing agency. From content to paid media, we value people who have a strategic and analytical mindset no matter what they do.Please note that we are a fully remote agency. We are looking for people who not only have a passion for marketing but will also contribute to our agency’s culture and team.If you want to make an impact, working with clients such as Perfect Snacks, Vive Organic or Tate's Bake Shop and join a small, fast-growing agency that offers more learning opportunities to help your career vs. any other agency, this is the right place for you!Job DescriptionAs a Paid Search Manager, you will be responsible for developing and executing paid search campaigns (Google/Bing/YouTube Discovery). This role is ideal for someone who is tenured in omnichannel campaign execution and strategy, has experience with Google Ads and data platforms (Google Analytics, Google Trends), and is an expert in client relationship management and problem solving. The ideal candidate should be proactive in nature and a critical thinker.WHAT YOU WILL DO50/50 daily split of paid media campaign strategy/planning and executionForecast, strategize, execute and optimize paid search strategies on Google, bing, and YouTube Discovery for our e-commerce suite of clienteleOversee the daily management of campaign media budgets, revenue/conversion delivery, bid management, and keyword expansions/suppressionsDrive overall paid media strategy and associated tactics to meet all client goals, working closely with account lead(s) and channel leadsConfigure and calculate media mixes and anticipated outcomes with prescribed media spend and media KPIsAnalyze results and performance via data analysisCompile, organize and present campaign results, findings, and key takeaways to clientelePrioritize and manage client quarterly and ad-hoc requests to ensure on-time completionProactively grow and nurture client goals to scale spend and test emerging platformsThis position is fully remote and will involve regular weekly and monthly calls.Qualifications2-3 years of experience in digital marketing and advertisingKnowledge of Google Ads, Google Analytics, Google Tag Manager, Google Merchant Center and Bing AdsGoogle Ads & Analytics Certification a plusPossess an in-depth understanding of Pay-Per-Click (PPC) campaign management and optimization practicesBroad range of experience in multiple advertising channels, including but not limited to:Forecasting and opportunity/gap analysisCampaign management toolsDemonstrated advanced paid media knowledgeDemonstrated ability to successfully monitor new paid trends and products and evaluate application to agency and clientResearch tools/competitive analysisBudget/pacing and billingDemonstrated understanding of integrated media, client scope and industry trendsExcellent communicator who is able to craft and tell a consistent story to executives, team members and clients via written and vertical communicationAbility to follow up on tasks to ensure deadlines are hit across many projects at onceHighly strategic and able to balance long term strategy with short term resultsDeeply analytical with a bias for actionAbility to dissect data and draw insights that drive the business forwardNatural leader with ability to motivate, coach and drive teams forwardExcellent with numbers and Microsoft ExcelAdditional InformationBenefits and Perks of the JobCompetitive PayPaid Time Off, so you can take some time off to recharge100% Remote: avoid the stress and hassle of a commute and raise your productivity.Flexible work schedule - integrate work with your life instead of the other way around.Raise your game: work with highly driven individuals and grow professionally and personallyjetfuel.agency
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