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PlatformGSK is a bespoke Publicis Media agency proposition for GSK, it is a data and technology driven communications proposition that is centered on our client’s growth. Publicis Media have worked with GSK for the past 4 years as part of a growing partnership spanning 80+ markets across media, creative, data, and technology. Data-driven marketing is a crucial pillar of GSK’s strategy to deliver meaningful experiences to its consumers with data delivering deep insights as well as precision targeting and effectiveness measurement.

Publicis Media focuses on the power of the modern media landscape to drive one-to-one consumer engagement at scale, Publicis Media creates value for clients through global media agency brands and scaled capabilities across investment, strategy, insights and analytics, data and technology, commerce, performance marketing and content.

Our team is deliberately diversified — with experts in strategy, data, creative, media, and tech working seamlessly across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. We are endlessly curious and fully transparent, always examining real human behaviour to create authentic connections — between brands and consumers, clients and partners, and ideas and outcomes.

Role Summary

We are recruiting for an Account Manager hybrid role blending global strategy with overall account coordination in the platformGSK International Pharma team, to work across Global Vaccines and Corporate businesses. This person will assist the Strategy Director across workstreams on the account, with a deeper focus on supporting the development of quality global media strategy guidance, the stewardship of local markets plans and activations, as well as upskilling market capabilities through trainings.

Responsibilities

Strategy & Insights

• Quality assurance of media plans from Local Markets against monthly flowcharts and guidelines
• Close collaboration with Local Markets and understanding of their media offerings
• Forge connection among markets by sharing cross-markets learnings
• Support the development of Media Strategy Guidelines including converting updated data runs from Global Web Index into slides
• Format / build media training and capability building decks and edits

Account & Stakeholder Management

• Support in requests from partner agencies
• Support the development of partnership recommendations, and delivery of activations across corporate GSK campaigns
• Support in coordinating digital and offline activity, with day to day issue resolution and performance reporting
• Support in updating Client status documents

Media Planning & Partnerships

• Support the Strategy Director to go beyond digital media to broader media partnerships that could extend into offline channels, as well as drive the overall account for the Corporate campaigns
• Support in organizing innovation and inspirational meetings for clients, researching guest speakers and ensuring the day runs smoothly

• Naturally curious, proactive, solution and results oriented, full of energy for the things they see as challenging
• Strong communication skills and ability to engage with all agency teams, and global clients
• Resilient and adaptable: adopts energized and enthusiastic approach
• Exhibits professionalism, integrity, self-awareness, optimism and an attitude of continuous improvement
• A natural team player that likes to get fully involved in the work the team delivers
• Demonstrates the ability to cultivate strong relationships across local markets
• Support role on managing key client stakeholders across key tasks and markets
• Experience working with local market teams to share relevant information and ensure understanding & adoption of strategies (as outlined in responsibilities above)
• Experience running market call presentations smoothly, collating and distributing feedback and plans
• Experience working with local markets in ensuring they are following the Global strategy and executing best in class plans at a local level
• Experience in connecting and educating markets through the sharing of cross-markets best practices and learnings
• Strong digital experience and knowledge of KPIs, optimization metrics and campaign reporting particularly in search, social and programmatic
• Ability to transform details on campaign planning and status information from local markets and shape into high level key insights that senior clients would read and absorb
• Ability to be clear and concise in communicating information to internal and external partners
• Pharmaceutical industry or Consumer Health preferred but not required

• Knowledge of Microsoft Office applications (Word, Excel, PowerPoint), media systems, tools, and resources (GWI, AdIntel, ComScore, Media Tools, Planning tools)

• Possesses intermediate knowledge of all platforms within online and offline media across markets

• Possesses intermediate knowledge of qualitative and quantitative business information used by clients
• Reporting into the Global Strategy Director

Publicis Media is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from individuals, regardless of their background.

About Publicis Media

Publicis Media is one of the four solutions hubs of Publicis Groupe. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark, Digitas and supported by its digital-first, data-driven Global Practices which together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 13,500 employees worldwide.

TRUST
Trust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave.
We treat our people and our clients with respect, transparency and honesty.

TALENT
This is first and foremost a people business. We are committed to ensuring Publicis Media a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our client’s business.

TRANSFORMATION
True transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business.