About Us
Kaplan Language Group (KLG) is a reliable and respected leader in the language travel industry, that provides high-quality, language-travel programs across the world. The group consists of some of the biggest names in educational language tourism: Alpadia Language Schools, ESL Languages, and Kaplan International Languages. With more than 130 combined years of experience and thousands of happy and satisfied alumni – KLG is a reliable and respected leader in the language travel industry. KLG offers a wide range of language and cultural programs in more than 100 countries across the world, allowing students to embark on a unique, life-changing journey specifically tailored to their needs.
About the role
We are now looking to appoint a Marketing Assistant for MENA markets to join our London or Barcelona-based marketing team. You will assist in devising and delivering effective marketing activity in B2B and B2C, within the region. Reporting to the B2B Marketing Manager, you will be based in Kaplan International’s offices in Hammersmith, London or Barcelona.
Key responsibilities:
Planning and execution
- Assisting the B2B Marketing Manager., in close collaboration with the Sales team on the creation of annual marketing plans for the market
- Aligning team and stakeholder understanding of objectives and agreed activities
- Supporting the development and implementation of the Regional Marketing projects with a focus on high growth in revenue and ROI
- ·General marketing research, including competitor activity monitoring, to create new and creative campaign ideas
- Constant communication with country manager and sales team to understand timely necessities of the market and to keep them updated of the activities and strategies
Content, social and campaigns
- Work with the content, email, design and web teams to develop digital campaigns
- Managing the master plan of activity to ensure that individual campaigns develop effectively
- Website and blog management: writing, translating, and proofreading content
- Writing compelling content for partners
- Sourcing and securing sponsorship / blogger partnerships / influencers
- Social media planning, research, and execution. Creating engaging content for the regional social profile aligned with the market preferences
- Supporting the development of PM and SEO strategy, including seeding content and link building
- Organizing events such as conferences, seminars, receptions, and exhibitions
- Dealing with freelancers for localization and content creation activities
- Undertaking other duties as may be reasonably expected - this will be a hands-on environment where the person must be adaptable and pragmatic
Support B2B global activities
- Managing global projects aimed to enhance the relationship with our partner agents as well as keep them updated and knowledgeable of our products and USP
- Work with the B2B teams Sales and Marketing in activities to improve services towards our partners
- Develop initiatives that supports the B2B sales of the region
- Inputting regional requirements into global marketing plans
Person Description:
Experience
Bachelor’s degree- Experience of marketing in the MENA region (desirable)
- Proficiency in Arabic, together with fluency in English (written and spoken)
- Knowledge of website analytics tools, HTML, website management (CMSs), and email/CRM (desirable)
- Knowledge of PPC and digital performance media (desirable)
- Interest in travelling abroad and foreign languages
Attributes
Tenacious and results driven- Proactive
- High sense of accountability
- Strong listening skills and openness to being challenged
- Quick learner
- Very well organized
- Ability to manage projects
- Strong data analysis skills
- Excellent written and verbal communication skills
- Creative thinker who can contribute ideas
- High level of self-motivation
What we can offer you
A role offering variety and exposure to the full marketing mix
A supportive, fun environment in which to grow and develop- A team of high-performing channel and communications specialists to work with and learn from
- Career development and training
- Enrichment opportunities including lunchtime language classes and onsite fundraising events
- Stunning, architect-designed offices with break-out areas, kitchens, showers and an onsite bar
- International, multilingual colleagues with more than 30 languages amongst them
- Benefits including pension, ride2work scheme and discounts at leading retailers
- Hybrid work, 3 days in the office and 2 days working from home
Application Method
Please apply with your CV and a cover letter outlining why you'd be a good fit for the role. Closing date: 31st March 2023.
At Kaplan International, we are committed to working in a diverse organisation and strive to provide equality of opportunity for all. We encourage and welcome applications from individuals, regardless of age, disability, sex, sexual orientation, gender reassignment or identity, pregnancy and maternity, race, religion or belief and marriage and civil partnership. If you would like to be considered for an interview under the Guaranteed Interview Scheme, please complete this form
As part of our commitment to safeguarding, depending on the nature of the role, successful candidates may be subject to an enhanced Disclosure and Barring Service check.
Applicants must be able to provide proof of eligibility to work in the UK.
Applicants working outside the UK may be required to produce a police check from the relevant country.
About Kaplan International Languages.
Every year, Kaplan International Languages (KIL) helps students from various countries to develop and improve their English language skills. With a network of schools spanning 6 countries, KIL has the largest presence of any international language school in the English-speaking world. Our schools are in vibrant, sought-after and convenient locations, providing our students with the right environment to achieve their goals. We offer a wide selection of courses from General English and exam courses through to 8-month intensive programs.
As part of Kaplan Inc., KIL is proud to share in the Kaplan tradition of academic excellence, standing alongside other established education institutions like Kaplan Financial, Kaplan International Pathways, Kaplan Test Prep and Kaplan Professional. Kaplan Inc., which is owned by Graham Holdings, is one of the world’s largest providers of education and training. It has an 80-year history of expanding access to academic opportunity and global revenues of more than US$2 billion. We are proud to have recently welcomed ESL Education and Alpadia Language Schools into the Kaplan International Group.