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About the role

As the Digital Marketing Specialist within Optimised, you will be a part of the Marketing team. Responsible for day-to-day deliverables of digital marketing; you will collaborate with both the Marketing and People teams to ensure digital content delivers on agreed objectives. This role requires skills with social media, communications, editing, data tracking and analysis.

What it is like to work with us

We strongly believe that our success depends on its culture and recognise that it’s our people who are our greatest asset. We ensure our employees have the opportunity to work in a unique environment that is fun and down-to-earth, while having the support to perform to the best of their ability. We make sure we celebrate our milestones and regularly collaborate. On top of any localised events, we ensure our entire company can come together; to celebrate at our annual conference and after party.

Employment Type:

Full time, permanent

Location:

Bristol

Compensation:

£24-30K per annum

What you'll actually do

• Drive engagement both internally and externally, via social media and our internal communications channel; working closely with internal stakeholders to develop content, for the purpose of talent acquisition, internal success stories and other focused material.
• Identify content opportunities for our website, social media channels, press releases, company intranet and e-marketing campaigns. This includes project updates, significant wins and other content that promotes our service offering by working with our Sales/Strategic Business Units.
• Further content development, including market research, copywriting, proof reading, sourcing imagery, design and managing approvals.
• Keep a record of marketing activity, upcoming plans, and social media calendar.
• Analyse performance of existing campaigns and make recommendations for improvements.
• Support the development of new marketing materials such as graphics, infographics, presentations, and brochures. This includes creation of images, videos, photography, and advertising banners.
• Support the organisation of events including conferences, networking events, corporate days and team building days.
• Champion the brand and ensure that all marketing materials are in line with Optimised brand guidelines.
• Contribute to continuous improvement, collaboration, and innovation; exploring ways to improve brand awareness and implement new marketing activities.
• Act as key point of contact and manage content contributions to support central marketing campaigns and bid activity.
• Ensure you act as a role model, work collaboratively, act professionally and enhance positive morale and well-being at internal/external events.

What you'll need

• A minimum of 3 years’ experience within a marketing role/s
• A passion for digital marketing as well as strong copywriting skills
• Good working knowledge of PPC and SEO
• Experience with email marketing and campaigns, Photoshop and video editing software is highly desirable, as are Marketing focused qualifications
• Excellent attention to detail and time management skills, with the ability to work to tight deadlines
• Eligibility to work in the UK
  

About you

• An effective communicator with a flair for social media content creation
• Proactive attitude that brings drive, energy and passion to the role
• Flexible, positive and committed team member, who works to high standards
• Promotes a culture of inclusivity
• Self-motivated and able to operate with a high degree of autonomy or part of a team
• Passionate about social or environmental issues with a mission-driven mindset

About us

Optimised deliver quantifiable business outcomes to commercial businesses through a comprehensive suite of energy, renewables and sustainability services and technologies while driving a net zero carbon agenda.

With a combined team of highly trained analysts, engineers, technologists and professionals, the Group operates from six office locations including Ashby, Blackpool, Bristol, Dumfries, Gloucester, and Sittingbourne providing national coverage. As a team, we’re easy going and take great pride in our work. From sales and marketing to engineering, we’re all striving to support sustainability.

Optimised is a certified B Corp, which means it has met rigorous standards of social and environmental performance, accountability, and transparency and we strive to run a professional, inclusive and transparent environment with like-minded people.

What we offer you

• Company Laptop
• EV Car Scheme or Car Allowance
• Annual Railcard
• Private Medical Insurance
• Life Insurance & Employee Assistance Helpline and Online GP Service
• Personal Pension Scheme (Up to 5% Matched)
• A dedicated annual professional development allowance
• 25 days annual leave increasing to 28 with length of service (+ bank holidays)
• Option to buy / sell up to 3 days annual leave
• Enhanced Family Leave
• 1 day to volunteer for a charity of your choice
• Bereavement Leave
• Hybrid Working
• Free annual Flu Jab & Eye Test
• Up to one professional membership fee per year
• Recommend a Friend Scheme