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Digital Brand Manager

Location: GSK House

Flexible working: 2-3 days a week in office

We’re moving towards a more sustainable future with our new headquarters. With better public transport links and proximity to world-class science and technology institutions, we’re excited for our move to the vicinity of Earnshaw Street, London WC1A (“the New HQ”).by end H1 2024.

Are you looking for a Digital Brand Manager role that allows you to enhance marketing strategy and shape creative solutions?

As a Digital Brand Manager, you will lead an integrated set of digital, multi-channel marketing functions to rapidly and efficiently respond to business needs. You will design, develop and implement communication programs to advertise the organisations products using media (TV, radio, print, direct mail, the Internet), events, and sales promotions including evaluating pricing strategies and structures.

Your Responsibilities:

This role will provide YOU the opportunity to lead key activities to progress YOUR career.

• Monitor the external digital landscape in the pharmaceutical industry evaluating new trends and crafting a long-term vision for the company
• Provide inputs to stakeholders on Multi-Channel (MC) initiatives including comparing/contrasting company MC vision with competitors and mobilizing stakeholders to take necessary actions, trainings and plans
• Identify MC opportunities for each brand giving inputs to MC Area Management and generating best practices for Local Operating Company (LOC).
• Evaluate the macro and micro environment and develop interpretations and vision for MC as part of marketing mix
• Coach brand managers and generate best practice MC programs focusing on the global MC priorities
• Develop ways of working, Standard Operating Procedures (SOPs) and capability trainings for Multi-Channel Marketing (MCM)
• Leverage MC analytics and performance measurement by monitoring monthly MC performance figures
• Define lead and lag Key Performance Indicators (KPIs) and set MC targets for tracking performance vs target
• Routinely communicate MC performance outcomes with marketers and support them based on outcomes
• Align with the global team members on performance KPIs and analyze Return on Investment (ROI) calculation

Why you?

We are looking for professionals with these required skills and characteristics to achieve our goals:

• Bachelor’s degree
• Experience in business intelligence or insights
• Experience in digital marketing
• Project management experience in a commercial setting
• Deep understanding of multi-channel marketing strategies
• Ability to influence without authority
• Strong verbal and written communication skills
• Agile and distributed decision-making – using evidence and applying judgement to balance pace, rigour and risk
• Managing individual and team performance.
• Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.
• Implementing change initiatives and leading change.
• Sustaining energy and well-being, building resilience in teams.
• Continuously looking for opportunities to learn, build skills and share learning both internally and externally.
• Developing people and building a talent pipeline.
• Translating strategy into action - a compelling narrative, motivating others, setting objectives and delegation.
• Building strong relationships and collaboration, managing trusted stakeholder relationships internally and externally.
• Budgeting and forecasting, commercial and financial acumen.

Why GSK?

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive.

Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world in the next 10 years. Our R&D focus is to deliver a new generation of vaccines and medicines using the science of the immune system, human genetics and advanced technologies to get ahead of infectious diseases, HIV, cancer and other immune-mediated and respiratory diseases. We do all this with a commitment to operate responsibly for all our stakeholders by prioritising Innovation, Performance and Trust.

Our bold ambitions for patients are reflected in new commitments to growth and a significant step-change in delivery over the next five years. This means more GSK vaccines and medicines, including innovative new products, will reach more people who need them than ever before.

We have long believed that building trust is key to stronger performance, helping to create value for shareholders, impact for patients and society and a reason outstanding people choose to work for and with us. That’s why being a responsible business is an integral part of our strategy. Taking action on environmental, social and governance issues is a key driver in our strategy.

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world in the next 10 years.

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy. We’re committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce.

As an Equal Opportunity Employer, we are open to all talent. In the US, we also adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class*(*US only).

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on Ukdiversity.recruitment@gsk.com or 0808 234 4391. Please note should your enquiry not relate to adjustments, we will not be able to support you through these channels

As you apply, we will ask you to share some personal information which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

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