We are PASSIONATE. We are AMBITIOUS. We are COMMITTED. We are AYBL.
Ranked the number one fastest-growing private company in The Sunday Times 100 2022, AYBL has quickly become one of the most iconic women's activewear brands worldwide since launching in the UK in 2018. With a mission to unite women through their love for fitness, we are dedicated to providing high quality, affordable activewear which seamlessly combines comfort, confidence and style. From this, our ethos “AYBL to believe, AYBL to achieve” was born.
Built on ambition, we only strive to be the very best. This means we want people who are equally ambitious, know when to take risks and consider themselves the best in their field.
As a brand, we pride ourselves on diversity and inclusion. That means all opportunities are equal opportunities. We value skills, we value individuality and above all, we value passion. Therefore, we will not tolerate discrimination of any sort.
The opportunities right now are limitless. We are looking to hire genuine people who demonstrate authenticity and a unique way of thinking.
As we grow, you'll grow too.
Responsibilities and duties
- Manage the day-to-day handling of all social media channels such as Instagram, TikTok, Twitter, LinkedIn, Facebook, Pinterest, and YouTube, adapting content to suit different channels.
- Lead on day-to-day management of our social media channels alongside the Social Media Executives, increasing reach and engagement and working with the media team to manage any issues.
- Work with the Social Media executives to co-ordinate content across all social media channels including Instagram, Facebook, Twitter, Pinterest, YouTube, and other relevant platforms.
- Ensuring all content is on brand and delivered in the appropriate tone of voice with high levels of accuracy. This includes influencer management, moderating our social media channels and creating campaign concepts/ideas.
- Identify new opportunities for growth and development of platforms and channels (e.g. trend reports, monitoring cultural trends and being aware of upcoming social platforms)
- Know what is happening in the social media world on a daily basis.
- Analyse competitor activity and encourage the social team to share insights.
- Support the Senior Social Media Executive with implementing new social media strategies.
- Develop, implement and manage our social media strategy for each platform.
- Own the development of monthly social calendar, incorporating new themes and ideas into the existing strategy.
- Supporting the Brand Manager and brand team in project managing larger-scale projects outside of the day to day e.g. bigger integrated campaigns with other in-house teams e.g. Christmas, Birthday campaigns
- Working with the Senior Social Executive and Brand Manager to develop creative content strategies to reach and engage our target audience across multiple social channels
- Managing and overseeing key influencer marketing campaigns
- Being responsible of organic strategy, coordination and supporting Social Media Executives with posting
- Ensure that organic strategy campaigns meet the brands expectations in terms of engagement, reach, traffic etc.
- Execute, monitor, and optimize social media campaigns
- Work with internal teams to create and launch new assets across both organic and paid social (learn more about paid social)
- Measure the success of each social media platform (Weekly, Monthly & Campaign Social reports and monitor performance against social media KPI's)
- Working closely with the brand and design teams to brief the creative concepts to in-house creatives or outsource to create social media assets
- Manage our external relationships with photographers, videographers etc. ensuring they are fit for purpose, reviewed regularly and all projects/campaigns are executed in a timely manor
- Create engaging multimedia content across multiple platforms (brainstorming creative concepts and presenting ideas whilst being disruptive to engage our target audience)
- Maximise opportunities for audience interaction and engagement across several platforms
- Ensure consistency in tone of voice and personality across all social media platforms, and make recommendations on per-platform adaptations
- Lead presentations and briefings as and when required, delivering key business communication and daily objectives.
- Assist with E-Commerce requests (co-ordinating and attending shoots)
- Model the way by inspiring, motivating and encouraging teamwork
- Conduct productive daily or weekly meetings to ensure that all social media goals are met
- Effectively delegate projects to the social media executives while at the same time allowing others the creativity to succeed by making their own decisions
- Motivate, lead, and encourage the social team to achieve targets and deliver the best possible content to engage our target audience
- Manage, motivate, and lead junior staff such as social media executives to deliver best in practice content with flawless execution
- Have excellent communication skills in both written and verbal form
- Monitor the social team's adherence to company policies and procedures; follow up when needed.
- Be the 'go to' person for all things related to AYBL's social media.
Person Specification
- Interest in the fitness and social media industry
- Experience in a social media role (+3 years Preferred) and +1 years in a management role
- Have a deep understanding of the digital media landscape with a focus on social media platforms.
- Very aware of latest social media trends
-
Excellent time management
- Pro active
- Extremely well-organised individual with the skills required to manage multiple workstreams at once
Perks
Discretionary yearly bonus
25 days holiday + Bank Holidays + your birthday off
Flexible working
35 working hours per week with 1 hour lunch break
50% staff discount across AYBL Group
Social events
Pension scheme
Free on-site parking
Free gym membership
£100 gift card upon joining
Employee wellbeing support
Location
Our home is located in Redditch, South Birmingham, with easy access routes to the M5/M42, a 20-minute walk to the train station, as well as many bus routes. Not forgetting Arrow Valley Lake which is a stone's throw away and a beautiful spot to get those steps in or enjoy your lunch with a view.