At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.
The Global Brand, Marketing and Communications (BMC) function has an important role to play in helping to achieve EY’s ambition to create long-term value as the world’s most trusted, distinctive professional services organization. We work hand in hand with the business to take services and solutions to market; bring our purpose - building a better working world - to life for our people, clients and communities; engage our people and build a high performing culture; and to build the commercial value and emotional resonance of the EY brand.
Through the collective power of BMC, and the other teams and specialists we work with, we aim to build a better working world by driving commercial value through distinctive marketing and communications that deliver measurable market impact.
The opportunity
The EY CxO Insights & Relationships team is looking to recruit an Assistant Director/Manager to drive and support multiple go-to-market initiatives, primarily helping EY teams deliver innovative and distinctive client experiences.
The Assistant Director will lead the activation of EY wavespace internally and externally – a distinctive experience that brings business, design and technology together to help clients accelerate their business transformation. They will also be responsible for other Technology focussed initiatives, including working with the business to design client experiences in the metaverse. In addition, they will play a prominent role in the activation of EY’s flagship relationship-building experiences program, Innovation Realized and drive additional CxO Insights & Relationships initiatives as required.
The Assistant Director will develop and deliver BMC plans to help the business achieve its ambitious objectives. They will provide BMC support to pilot new innovations for our clients. They will advise and guide stakeholders, helping them build client-centric value propositions and clear, compelling messaging. This role includes a strong focus on educating our client-serving professionals about the distinctive experiences they can use to engage their clients, strengthen their relationships, win new business and deliver exceptional client service. Ensuring our distinctive EY experiences are branded in an engaging and consistent way across the globe is also critical. The selected candidate will work seamlessly with internal teams from the business, including regional BMC teams and external agencies and facilitate the sharing of best practice across the networks.
The ideal candidate will be a strong communicator who can convey complex ideas in a clear and compelling way. They will have excellent project management skills and will be able to demonstrate a strong ability to work across geographies. They will have the ability to identify synergies, connect the dots and pursue opportunities to support the activation of flagship EY campaigns. They will be a proactive, confident and self-motivated individual with strong relationship-building skills and an ability to think creatively. The successful applicant will be a team player with a flexible approach who will be part of an agile global team.
Your key responsibilities
Define, advise and guide stakeholders on the positioning, branding and activation of innovative client experiences.-
Develop and maintain the global messaging and positioning of key programs and go-to-market initiatives. Lead on the evolution of innovative experience offerings and the design of new ones, as required, in accordance with business needs.
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Lead on the development and maintenance of market-facing global assets and toolkits that enable regional teams to activate global go-to-market initiatives in their market.
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Manage and maintain relevant content on global EY platforms (ey.com, SharePoint, branding zone etc.)
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Engage and enable area and regional teams to activate marketing initiatives to promote our distinctive experiences and cascade BMC updates.
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Lead on the coordination of global internal engagement, in collaboration with the Communications & Engagement team, and manage program related communities such as the EY wavespace BMC network.
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Collaborate and consult on activity through monthly BMC connect calls, leadership calls and other relevant networks and working groups.
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Align to BD and account activation by infusing core messaging into activity and identify sales assets needed to activate go-to-market initiatives into priority accounts.
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Ensure EY’s quality assurance and risk management processes are met and delivered.
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Manage external supplier relationships for the creation of brand assets.
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Manage team members in our Global Delivery Services function to draw on their expertise and ensure cost effective delivery of our campaigns and initiatives.
Skills and attributes for success
A strong team player, with excellent project management skills, a flexible working style who is comfortable working collaboratively, virtually and independently-
Excellent written and verbal communication and networking skills – able to talk about hard-to-imagine ideas in a clear and tangible way
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The ability to continuously evolve strategy to keep pace with client and business needs
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Design-thinking capabilities, able to define strategy and develop implementation plans for building programs ground-up
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Capacity to build trust and credibility quickly to effectively manage and influence senior leaders as well as a broad range of internal and client facing professionals
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Self-motivated and proactive with the ability to take ownership in a high pace, agile environment with a focus on driving up measurable results
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Global mindset with the ability to balance local requirements and sensitivities
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Confident working under pressure and able to meet tight deadlines, managing multiple stakeholders and priorities effectively
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Ability to synthesize complex information into simple, high impact messages and strategy that lead to better client outcomes
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Solutions orientated with excellent attention to detail
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Desire for continuous learning opportunities, both formal and informal
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Keen interest in new technologies and innovations
To qualify for the role you must have
Minimum 7 years’ experience in brand, communications and marketing-
Experience in designing and delivering internal and external campaigns and experiences
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Experience of developing BMC and campaign strategy
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Excellent project management and stakeholder management skills
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Experience of working with third parties to deliver programs
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Demonstrable experience of using a variety of communications channels for the promotion of campaigns
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Advanced knowledge and understanding of market developments
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High level of comfort, versatility and adaptability operating in shifting environments and delivering against multiple business objectives
Ideally, you’ll also have
Experience working virtually in a global or international environment-
Experienced in B2B marketing, ideally in professional service firms and/or marketing and communications-oriented consulting background
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Experience in corporate communications within professional/business services organizations
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A professional qualification or accreditation
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An interest in new technologies and innovation
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Familiarity with the C-suite and board audience
What we look for
We’re looking for an experienced, proactive individual who is constantly curious and embraces change and innovation in order to ensure that we continue to deliver world-class BMC initiatives in an ever-changing environment.
What we offer
As part of this role, you'll work in a highly integrated, global team with the opportunity and tools to grow, develop and drive your career forward. Here, you can combine global opportunity with flexible working. The EY benefits package goes above and beyond too, focusing on your physical, emotional, financial and social well-being. Your recruiter can talk to you about the benefits available in your country. Here’s a snapshot of what we offer:
Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.-
Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
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Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
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Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.
Please apply to this role only through the ‘Apply’ link (not through the local office). Your application will then be routed to the appropriate recruiting team.
The exceptional EY experience. It’s yours to build.
EY | Building a better working world
EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.
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