Midlands Arts Centre (MAC), is an exciting, ambitious arts centre with a busy programme of theatre, music, dance, independent cinema, exhibitions, creative courses and special events. Well-loved and well used, MAC attracts a diverse mix of visitors and audiences and is a national leader in developing work with children, young people, and families. It’s a relaxed friendly place, with a vibrant café and lively bar.
We’re looking for a Marketing Officer brimming with energy and ideas to keep MAC moving forward. The ideal candidate will have proven experience in delivering successful marketing campaigns across the full range of channels, along with a good understanding of the sector. You’ll be a data geek with great gut instinct and a can-do attitude. With a focus on our multi-artform performances and cinema programmes, you’ll devise and execute creative campaigns that drive attendance and make sure we’re hitting our audience development targets.
MAC believes passionately in access to the arts for all, and being situated in a young, diverse and digital city we have a responsibility to reflect that. In return we can offer you unrivalled experience within the arts sector, a friendly team who work closely with arts producers and access to some incredible high-quality art.
Principal Purpose of Post
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To initiate and deliver comprehensive offline and online marketing campaigns in line with company strategy to promote MAC’s busy programme of activities, with a focus on performances (including theatre, dance, music, comedy and family events) and wide-ranging cinema programme.
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To promote MAC’s programme to a diverse range of audiences, in line with strategic audience development objectives while actively seeking new potential customers/visitors.
Key Responsibilities
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To write and implement approved marketing strategies, including print and digital advertising, direct mail and email campaigns.
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To place and fulfil advertising including traditional (press, radio, outdoor) and digital formats (e.g. social media, web).
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To update and maintain MAC’s website and social media accounts with clear, accurate, creative information, in liaison with MAC’s Head of Marketing and the wider team.
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To work closely with MAC’s Performances and Cinema Producers and related marketing contacts such as those from external touring companies or film festivals to support effective promotion of each programme.
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To work closely alongside the existing Marketing Officer to support shared marketing activities across the department as required, including promotion of other artform strands or strategic projects and signage production.
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To analyse and interpret data relating to performances and cinema to monitor sales, grow audiences and inform future strategy.
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To write copy to a high standard for print and digital promotional materials.
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To undertake small-scale design work in line with MAC’s brand guidelines, such as creating adverts, resizing/editing images, producing banners and other promotional material.
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To further MAC’s audience development objectives through the targeted, tailored promotion to key identified groups as guided by MAC’s Head of Marketing
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To maintain promotional materials within the building.
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To liaise with external supplies e.g. printers, mailing houses, advertisers to ensure best prices and with partner organisations to extend marketing reach and foster collaboration
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To assist in the smooth running of the department, adhering to agreed administrative and financial systems and budgets.
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To contribute to the overall effectiveness of MAC, working within agreed procedures, budgets and policies.
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To participate in training and development activities as required and to assist with the training and development of colleagues as appropriate.
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Undertake any other duties which may be required from this post.
Equal Opportunities & Diversity
All staff are expected to further, promote, and ensure the implementation of, the equal opportunities policies of MAC.
Note
This job description outlines the principal responsibilities and duties of the post holder. It is not meant to be, nor is it, an exhaustive list of specific responsibilities and duties. The post holder will be expected to undertake any other duties which could reasonably be expected as being within the remit of the post and which arise out of changes in legislation, regulations, orders, rules and working practices, methods and procedures and reviews, as directed from time to time.
This is a full-time hour’s post. Weekend and evening work may be required.
Person Specification
A person specification describes the areas of knowledge, skills and experience a person should possess in order to take up the post.
Essential
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An understanding and commitment to MAC’s key objectives.
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A minimum of 18 months’ experience in a similar role or organisation.
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Educated to A Level standard or equivalent, with GCSE (or equivalent) Maths and English.
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Motivated and ambitious, with a passion for the arts and a commitment to a career in arts marketing.
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A positive, constructive, collaborative approach to working flexibly and under pressure individually and as part of a busy team.
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The ability to write and implement informed, targeted and strategic marketing campaigns.
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Excellent copywriting skills, with a high degree of accuracy and proven ability to adapt content for specific audiences.
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Experience of website content management systems (CMS).
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An analytical approach to data and research to inform strategy.
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Knowledge of basic design and related principles, preferably using Adobe Creative Suite (In-Design, Photoshop and Acrobat).
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Proven ability to schedule, prioritise and complete work within competing deadlines.
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Proven experience of managing relationships with external suppliers and partners.
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A creative and innovative mind-set and approach to problem solving.
Desirable
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A knowledge of marketing systems such as box office software (training will be provided on MAC’s CRM system, Spektrix).
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Qualification in Marketing and/or Arts Marketing training.
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Knowledge of the operation and scope of a multidisciplinary Arts Centre.
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Experience in delivering targeted audience development initiatives.
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Proven attention to detail and strong organisational and administrative skills, including an ability to establish and maintain office files and systems.
How to Apply
To apply for this post please follow the link below and follow the application process, ensuring you answer all questions.
Please not that all applications are anonymised during the shortlisting stage. Any attached CVs will not be used at the shortlisting stage, so please ensure you complete the application fully and include all of your experiences, qualifications and any skills you have that would help us when considering you for this placement..
Deadline
All applications must be received no later than Midday on Thursday 4th May 2023.
Late applications will not be considered.
Short-listing
Shortlisted candidates will be informed at the latest by Thursday 11th May 2023.
Interviews
Shortlisted candidates will be invited to interview on Thursday 18th May 2023.