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Bloom & Wild Logo

Marketing Associate

5663346

London, England

1 day ago

30000 - 40000 GBP

Bloom & Wild

London, United Kingdom

Aron Gelbard

Unknown / Non-Applicable

Company - Private

2013


Job Description

Bloom & Wild is re-inventing the $60B global flower industry. Over a billion flower exchanges take place every year and industry satisfaction levels are low. Driven by our vision of creating the destination for making life a little more thoughtful and beautiful, we do things differently. From inventing letterbox flowers to founding The Thoughtful Marketing Movement. And we’ve seen impressive traction to date - we are Europe’s largest direct to consumer flower company.

In January 2021 we announced our £75 million Series D funding round, led by General Catalyst (backers of Airbnb and Deliveroo), alongside other top tier investors including Index Ventures (investors in Wise and Glossier). We are home to a family of 3 strong brands, Bloom & Wild, bloomon and Bergamotte, having acquired bloomon in April 2021 and Bergamotte in July 2021. Together, we are active in 8 countries.

We really care about creating a diverse and inclusive team and we welcome people from all backgrounds, with different perspectives, ideas and experiences to work with us. In our team, everyone has the freedom to give their opinion, grow in their career and be part of a genuinely caring and inclusive team.

Digital Marketing at Bloom & Wild
The digital marketing team is responsible for driving sustainable growth in all of the markets we operate in through the execution of innovative, creative and measurable campaigns. You’ll work on campaigns targeting both new and existing customers, working across both our acquisition and retention teams to drive growth across multiple markets, brands and categories. The wider team works collaboratively with many areas of the business including brand, international, data and product - surfacing crucial insights and data to improve the performance of our campaigns.

The role and ways of working
Reporting to our Acquisition Lead and working closely with the wider team, you’ll play a crucial role in driving growth and efficiency across our digital channels. Being really comfortable with data you’ll help identify weak spots and be on the front foot to find improvements using analytics and reporting. You will have exposure to lots of areas in the marketing function with a particular focus on driving the performance and execution of Affiliate marketing in the UK & Ireland. You’ll work closely with our local and global marketing teams to ensure the channel scales efficiently and effectively. This is a great opportunity for someone who has experience in managing lifestyle affiliate programmes and is excited to develop the channel to maximise its potential.

Responsibilities:

    • Manage the UK affiliate account, working closely with the team at Partnerize to establish new opportunities and an ongoing affiliate strategy.
    • Plan affiliate activity based on our brand campaigns and marketing calendar.
    • Analyse affiliate activity, ensuring campaigns are delivering the best results across the team KPIs and suggesting ideas to improve performance when needed.
    • Collaborate with acquisition and retention teams to ensure planned activity is aligned.
    • Share UK insights and best practices with international teams to support DE, NL, BE affiliate strategy.
    • Create and maintain relationships with key affiliate contacts and establish best ways of working.
    • Manage budgets and monthly order forecasting for both new and existing customers.
    • Explore new types of affiliates & keep up to date with industry trends. Share regular industry updates & knowledge with the wider team.
    • General account admin including validating commissions, transaction queries, approving in-bound applications and briefing banners and other creative assets.

You:

    • 1-2 years experience in Affiliate Marketing
    • Experience managing affiliates either directly or via networks
    • Excellent communication and interpersonal skills, you’ll be comfortable creating professional relationships both internally and externally
    • Strong analytical skills, you love working with data to surface insights
    • You like staying organised and multi-tasking, you have excellent attention to detail
    • Often taking the initiative to improve things and add value to the wider business
    • Innovative, you love seeking out new ideas and can surface them in a commercially-oriented way
    • You have an interest in affiliate marketing and enjoy keeping up to date with the latest trends in the industry
    • Experience/understanding of other digital marketing channels is an advantage (SEO, Paid Search, Paid Social)
Working Environment
Bloom & Wild Group teams are distributed across office locations in Amsterdam and London, and multiple warehouse locations. Our team can choose to work from our offices as much or as little as they’d like. We don’t expect people to come in as a norm but if it makes sense to do so (team on-sites, monthly meetings etc), then we’d encourage it.

We’re working hard to create a culture of inclusion for our teams, whether they’re working from the office or home. And so whether you need to be at home for focus time or for a school pickup, or you want to spend time with your co-workers, we’ll do our best to make your experience a good one!

Our perks and benefits:
  • 25 days holiday, with an additional day off for your birthday, plus bank holidays, totalling 34 days, per year. There is also the option to buy an extra 5 days holiday each year
  • Flexible working schedule (core hours from 10-4pm)
  • We offer flexible bank holidays so you can trade a bank holiday day off and in its place take off another day that fits better with your beliefs, values and celebration calendar
  • Choose your laptop and any extra equipment you need to do your best work
  • Health cash plan through Simplyhealth
  • Personal development budget
  • Enhanced Family Friendly policy
  • Financial wellbeing support through Bippit
  • Workplace nursery - a salary sacrifice based childcare scheme
  • Cycle to work scheme
  • Pension contribution
  • Discounts on our blooms!
  • Lunch & learns
  • Bloom & Go Wild trips

Our lovely, light and spacious office is conveniently located close to Vauxhall and Oval stations in London. We have an informal, inclusive and scale-up culture, and those who choose to come into the office, also benefit from:
  • A kitchen stocked with snacks + a beer, wine and soft drinks fridge
  • Early finishes on Thursdays & Fridays to spend more time with each other
  • We love to get together to celebrate! Events include Summer & Christmas parties, post peak celebrations and team lunches

In addition, we’re supporting each other and maintaining our culture remotely through:
  • Weekly online yoga class
  • Celebration of birthdays, anniversaries, and special occasions
  • Weekly Stand Up and Monthly Meetings to celebrate our successes and value nominations
  • Wellbeing support through our online platform, Open Up, which offers online therapy sessions

Our Hiring Process
The majority of our interview process will take place remotely via video. This will involve an initial chat with Shannon, our Senior Talent Associate, followed by conversations with numerous members of the digital team.

Your application experience is important to us and we’re keen to adapt to make every interaction even better. We welcome feedback on our recruitment process and would love to hear from you directly on how we can improve. If you have any suggestions please feel free to let us know.


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