Job Introduction
The BBC Children’s and Education department deliver the best cross-platform and on-demand service for all UK children, providing a trusted environment that is enriching, enabling and relevant to under 16s. We are the leading children's broadcaster in the UK, reaching millions of children 0-12 each week with some of the biggest and best-loved global brands; from pre-school animations like Hey Duggee and JoJo and Gran Gran to stand-out dramas like The Next Step and Dodger. Our education offer for children, teachers and carers is core to delivering on our mission to transforming lives through education through services like BBC Bitesize and BBC Teach. We’re proud of the award-winning content we make across all platforms and we’re now in an exciting time of growth and transformation. We’re looking for an exceptional strategic social expert to help drive the future success of BBC Children’s and Education.
The YouTube team are part of Digital Media, Platforms and Planning within Children’s and Education, and they are responsible for the management and optimization of our YouTube activity across core BBC brand hub channels, most notably CBeebies, CBBC and Newsround. Our YouTube activity serves to build awareness and promote our priority brands and franchises to bring an audience back to the BBC digital portfolio and BBC iPlayer.
The YouTube team create and develop bespoke YouTube formats around our priority brands and franchises, working closely with teams internally in the BBC and externally. Our YouTube activity needs to be of the highest creative standard, authentic to the platform and carry clear BBC attribution, while remaining compelling and engaging for audiences.
Main Responsibilities
The Head of YouTube, BBC Children’s and Education will set the standard for our YouTube activity and will develop a strategy that uses the platform to grow reach and awareness of BBC brands with younger audiences and bring more users to BBC iPlayer and our priority digital products. The Head of YouTube will work collaboratively with independent production companies to support the growth of their brand/franchise YouTube verticals, to increase value back to the BBC through impactful attribution and commercial revenue where appropriate.
The role will ensure our content is authentic, creatively excellent, and trust-worthy to drive reach and engagement with our audience. The Head of YouTube will be the expert in the platform and support colleagues across BBC Children’s and Education, and wider BBC, in understanding audience behaviours, trends and competitor strategies to realise the potential of the platform to reach our goals.
Are you the right candidate?
We’re looking for an ambitious, data-driven strategic thinker with exceptional communication and negotiation skills who can drive the YouTube strategy for BBC Children’s and Education.
You’ll have professional experience building and growing successful YouTube channels and you’ll be expert in understanding the platform and culture and know how to unlock this potential to grow brands and engage audiences. You know what makes a brilliant YouTube format and the tips and tricks that ensures content is discoverable and engaging in a noisy space. You’ll know how to clearly articulate creative feedback and how to build ideas and storytelling to make them authentic YouTube content our audience will love. You need to be an effective leader who can drive the creative standard of our YouTube output and be adept at quick and considered editorial decision making.
You’ll have fantastic stakeholder management and relationship building skills so you’re able to work with a wide range of senior stakeholders from across the BBC and externally. You’ll be exceptional at negotiation and conflict resolution, with demonstrable experience with creative problem solving.
This is not an entry level role, we're looking for candidates with professional experience within the area, please review the criteria for the role before applying.
About the BBC
The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC for different reasons and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.
We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours in the document attached below.
Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.
We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.
We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.
To find out more about Diversity and Inclusion at the BBC, please click here
Package Description
Band: E
Contract type: 1 x Continuing
Location: MediaCityUK, Salford / Open to hybrid working
We’re happy to discuss flexible working. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.
- Excellent career progression – the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
- Unrivalled training and development opportunities – our in-house Academy hosts a wide range of internal and external courses and certification.
- Benefits- We offer a competitive salary package, a flexible 35-hour working week for work-life balance and 26 days (1 of which is a corporation day) with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.
#LI-MA1