Site Name: UK - London - Brentford
Posted Date: Apr 5 2023
UK Senior Brand Manager - ViiV Healthcare
Location: GSK House – Brentford, UK
Flexible Working – 2-3 days a week in the office
Temporary/Fixed Term Contract
We’re moving towards a more sustainable future with our new headquarters. With better public transport links and proximity to world-class science and technology institutions, we’re excited for our move to the vicinity of Earnshaw Street, London WC1A (“the New HQ”) by end H1 2024.
Job Purpose
The Senior Brand Manager will be responsible for leading the commercial strategy of a key innovation brand in the ViiV portfolio. The individual must have the ability to thrive in a fast-paced and complex environment and will lead a cross functional team to define, optimise, and execute the strategic and operational plans. These plans will be aligned to the agreed global strategy and tailored to the UK’s local needs. They will need to be commercially astute to understand the market dynamics and drivers and adapt the plan over time to ensure competitiveness and success.
Your responsibilities
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Responsible for delivery of the brands’ strategy and tactics including a robust and impactful cross functional plan, which communicates an effective value proposition, challenges the status quo, and resonates with relevant HIV stakeholders. Specifically, this will include:
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Embedding and optimisation of new campaign with x-functional team and development of supporting tactics
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Collaborating with broader marketing and sales team to build advocacy for the brand including congress presence and P2P events
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Partnering with in-field teams to ensure they have competitive materials and provide feedback to Global/ Europe partners on impact and optimisation opportunities.
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Responsible for understanding the market dynamics, drivers, and barriers. Collaborate with individuals across the business, including Market Access, Commercial, Policy, Medical and In-Field teams to refine the approach as needed to ensure competitiveness. Be prepared to think outside the box and make bold decisions as part of this to influence performance trajectory.
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Regularly review plan progress and develop and implement systems and processes that drive excellence in execution through tiered accountability, KPIs, visual metrics, regular performance reviews and effective escalation and resolution of issues.
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Represent the UK at the Above Country networks, to shape strategic and tactical plans and ensure the needs and challenges of the UK business are understood. Build strong relationships as part of this, including managing the interplay as needed between the Global and European requirements
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Where necessary, be prepared to work beyond core role to deliver best results for the organisation
Why You?
Basic Qualifications
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University Degree in Business, Science or similar fields OR equivalent experience.
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Proven experience in successfully leading complex cross functional projects and teams with strong project management skills and the ability to handle multiple tasks.
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Results-orientated with a sense of urgency and customer focus, resilient when overcoming obstacles.
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Strong partner relationship and collaboration skills - ability to influence and drive results in ambiguous and challenging situations.
Preferred Qualifications
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Experience with novel products
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Understanding of relevant clinical stakeholders, funding processes and the local healthcare system (including access and routes to market) for HIV or prevention products.
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HIV or Vaccines experience
Why ViiV?
ViiV Healthcare is a global specialist HIV company combining the HIV expertise of GSK, Pfizer, and Shionogi. We have a broad portfolio of antiretroviral medicines, an industry-leading pipeline, and several first-of-their-kind programmes to improve access to medicines and support novel on-the-ground community initiatives.
ViiV Healthcare’s global HQ is based in the offices of GSK, its largest shareholder, in Brentford, London. It has established a presence in 16 countries and works closely with GSK to distribute HIV medicines elsewhere in the world. We are uniquely positioned to be at the forefront of advancing HIV treatment and care because we are the only pharmaceutical company that is 100% focused on HIV.
Through our focus on patient-centred innovation we have developed a strong portfolio of medicines that are advancing treatment and care for people living with HIV around the world. Our broad product portfolio includes a range of therapeutic options throughout the treatment spectrum. The primary focus is on the growth portfolio namely dolutegravir and cabotegravir based regimens as well as a small number of newly acquired assets.
At ViiV Healthcare, we will not rest until we leave no person living with HIV behind. Until the 38 million people living with HIV is down to zero, we will continue searching for new ways to limit the impact of HIV.
We are the only pharmaceutical company solely focused on combating, preventing, and ultimately eradicating HIV and AIDS. At ViiV Healthcare, we do things differently. Born out of a partnership between GSK and Pfizer in 2009, with Shionogi joining in 2012, we are determined to help end the HIV epidemic. We are guided by our mission to leave no person living with HIV behind and it is this mission that unites our employees located across the globe. We combine expertise in research, manufacturing, policy and more to push the boundaries of what people think is possible in HIV treatment and care. As a result of our connection with GSK, we are able to draw on their proud history and resources. This means that you would receive all the employee benefits offered by GSK.
Living our mission of leaving no person living with HIV behind means keeping inclusion and diversity at the heart of everything we do - from our breakthrough innovation, to our diverse portfolio of medicines as well as the work we do to partner with HIV communities. Having a diverse team and a truly inclusive culture where we’re all able to be ourselves and feel like we belong will make us an even stronger team, better able to perform as a business and deliver on our mission to leave no person living with HIV behind.
We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on Ukdiversity.recruitment@gsk.com or 0808 234 4391. Please note should your enquiry not relate to adjustments, we will not be able to support you through these channels
As you apply, we will ask you to share some personal information which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Important notice to Employment businesses/ Agencies
ViiV Healthcare does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact ViiV Healthcare's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to ViiV Healthcare. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and ViiV Healthcare. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of ViiV Healthcare. ViiV Healthcare shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.