Site Name: WEYBRIDGE BUILDING 5 THE HEIGHTS
Posted Date: Apr 6 2023
Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.
This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.
About the role
This Shopper Marketing Manager is responsible for creating insight driven Shopper Marketing Strategies across our categories and brands in the GB market. This role will lead the development of innovative shopper centric assets and toolkits that can be executed across our customer base to drive category and brand market share growth.
You will use relevant and breakthrough shopper insight to develop and implement high-impact, differentiated, multi-channel shopper plans aligned to category, brand and retailer strategies. It will be your responsibility to work with the CBIA team on driving further shopper research and insight to further optimise our current assets and how we connect and disrupt our shoppers. You will be the shopper voice whilst leading the strategy through the annual commercial planning process and ensure we have executable omnichannel plans and toolkits. You will work closely with global and BU teams where relevant to drive the GB shopper agenda and ensure tools are localised and fully optimised to drive business growth. It will also be expected that you will influence the global category team to deliver relevant shopper assets that accelerate growth in the GB market. You will lead the shopper objectives and provide a CEJ touchpoint strategy that can be easily be targeted and evaluated by the customer marketing team post activation. You will work closely with design and media agencies to develop bespoke toolkits that you will then deploy to the customer marketing team to execute. You will also lead the creation of above category shopper initiatives and projects linked to driving our business social impact via our Haleon health inclusivity and sustainability platforms.
Importantly, you will be responsible for leading the commercial budget management across your assigned portfolio and will drive shopper activation reviews to ensure we are maximising our ROI and driving business performance.
Key responsibilities
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Leading creative development of insight driven shopper marketing strategies that can be executed across the omnichannel landscape
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Developing creative campaigns and toolkits that help drive our Haleon social impact agenda, such as our annual NHS Charities Together partnership, Health inclusivity and sustainability platforms.
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Lead management of shopper marketing spend across brands, to deliver brand sales, share, profit and gm% at least to plan. Ensure ROI is maximised
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To take the global shopper toolkits and deploy to maximum effect within GB creating high impact brand presence in the relevant shopper touchpoints
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Working with insights/Shopper Science Lab, conduct shopper/category/retailer research on key shopper campaigns as required
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Create influential relationships with our key media and design agencies to ensure we are optimising asset creation that will disrupt, inspire and engage our shopper audience.
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Bring strong GB local insight into competitor activity plus retailer, category and shopper needs to the area shopper manager to ensure global and area toolkits are maximized in their effectiveness for the GB market
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Delivery of the annual commercial planning process to ensure the shopper voice is at the heart of the brand and customer plans.
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Set targets and objectives for brand activation campaigns. Evaluate shopper/retailer activation to ensure we are spending money efficiently/continually improving and delivering ROI to the business
Qualifications and skills
Essential
Experienced with creating and and partnering with external creative and media agencies
Strong Project Management and cross-functional working abilities
Sound Data analysis and commercial understanding
Preferred
Please save a copy of the job description, as this may be helpful to refer to once the advert closes.
Opportunities for growth
None of us should ever feel like we are standing still. Instead, we want Haleon to be a place where we feel like we are always progressing.
Improving everyday health takes dedication. Energy. Effort. So we look to reward your contribution with a benefits package that includes:
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A competitive base salary
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Contract of employment
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Annual bonuses that reflect Haleon’s performance
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Life insurance and pension plan
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Private medical package with additional preventive healthcare services for employees and their eligible
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Sports cards (Multisport)
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Health and wellbeing programmes that take care of you physically and mentally
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Pension plan membership and savings programmes
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Possibilities of development within the role and company’s structure
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Childcare support
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Recognition programmes that reward incredible contributions
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Long term incentives through share ownership ( global grades)
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Hybrid@Haleon our philosophy to hybrid work – performance with choice
Why Join Us?
The future of everyday health is changing. And we’re the people changing it. In front of us is an incredible opportunity to go beyond what any of us have done before. And make everyday health more achievable, more inclusive and more sustainable. For more and more people. So join us, as we build one of the world’s leading consumer healthcare companies. Join us to innovate our category-leading brands. To better understand people’s everyday health needs. To tackle the biggest barriers that stand in their way. To change individual and societal behavior. Join us to work with colleagues who share your restless energy. To explore your interests. To stretch yourself to do the best work of your career. And join us, as together we build a working experience that encourages us all to lead happier, healthier, more productive lives. The way we see it, every day is an opportunity for better. And we’re going all in to realize it.
Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.