Position Snapshot
Business Area: Nestlé UK&I – Coffee
Shopper Activation Manager
Location: Gatwick (Hybrid working – approx. 2 flexible days a week in the office)
Attractive Salary + potential bonus + 12 flexible days in addition to holiday entitlement + other fantastic benefits
Although this is a full-time permanent opportunity, please speak to us about what flexibility means to you as we are always open to discussing individual’s flexible working needs, don’t let this stop you from applying.
Position Summary
Our Nestlé Coffee team are recruiting for a Shopper Activation Manager to join the team, reporting into the Shopper Marketing Lead. This is an exciting and pivotal role in the team that will see you develop and manage our shopper strategies ensuring flawless execution of our plans to deliver on our category, customer and brand goals, in partnership with one of the Major Multiples. We are looking for an experienced commercial individual, ideally with previous shopper experience who has the ability to turn insight into action that drives growth across our brands, both instore and online.
A day in the life of a Shopper Activation Manager…
You will be responsible for developing and deploying tailored shopper strategies at a customer level by understanding shopper behaviour and motivations to create a rewarding brand experience that trigger purchases. You will also:
- Create insight led annual shopper strategy and execute the customer activation calendar based on shopper insights, detailing shopper and category activations by channel, customer and brand
- Develop detailed understanding of retailer’s shoppers and use this experience to proactively identify opportunities to align with customer events and strategies and to deliver better shopper experiences
- Gain alignment and share the activity calendar with wider teams internally and engage, inspire and build value added relationships with retailers– sell the benefits of the investment and the role it plays to convert and drive share gains over time
- Manage all bespoke shopper marketing activity in chosen retailers leading the end to end briefing process, shopper message development and ensure it fits with brand category objectives
- Co-ordinate and consult with brand teams as segment champion for shopper team and lead shopper inputs into the brand planning process
- Lead the creation of customer facing sales tools and trade communication for all channel/field sales teams to deliver an inspiration customer sell of annual and individual activities
- Set shopper metric KPI by event and lead post evaluation of activation, identifying impact against shopper objective and using key learnings to adapt and optimise plans
- Lead the identification of future innovation with retailer media agencies bringing best practices and test and learn opportunities across key customers; to include digital activations (on & offsite)
- Proactively manage external relationships with agencies and retailers to maximise the partnership
What will make you successful?
To be successful you’ll already have some fantastic commercial experience under your belt, ideally with proven experience of delivering in a shopper role previously. If you have FMCG experience this would also be desirable. You will be passionate, tenacious; results focused and enjoy working in a highly energetic and exciting environment. Acting as an ambassador for our Nestlé Coffee brands, you will have commercial capability and have experience of influencing across all levels internally and externally, ideally within a matrix structure. It’s a given that you will know the importance of being able to flex your style whilst working in an environment that can be, at times, ambiguous.
You will also:
- Have a real analytical approach with a great data analysis and insight generation mindset.
- Be adaptable, demonstrating agility to use your initiative to solve challenges rapidly and often in a creative way.
- Understand the importance of working in a customer centric way.
- Be courageous, we’re not afraid to think differently and embrace new ideas. We want you to disrupt what we do in the right way to drive great results and change.
- Love of learning, understanding 'why?' and ability to share this both externally and internally in a compelling way.
Why Nestlé?
Across the Nestlé Commercial Teams, we are creating an environment where we all feel we belong, we are the best we can be, and we win together. We want people to feel they can be themselves, dare greatly and believe their best is yet to come.
We will actively encourage you to gain different experience in a wide range of roles across Sales, Shopper, Category. We want our people to have the breadth and depth of experience and as a result an unrivalled Sales career which could lead to a wealth of different opportunities.
Supported by our industry leading eBusiness and Sales Academies which develops you in all aspects of eCommerce, customer and category management, you truly can achieve your full potential whatever that might mean for you.
We will provide support and coaching to help you develop yourself in your career and as an individual, as well as offering great benefits that you’d expect from a business the size of Nestlé – in the shape of a competitive salary and benefits package, bonus scheme, flexible working scheme, 25 days holiday plus bank holidays plus up to an additional 12 days flex leave, bank holiday exchange, competitive pension scheme and much more.
What you need to know
What can we offer in return? Great benefits you’d expect from a business the size of Nestlé – in the shape of a competitive salary and benefits package, bonus scheme, flexible working scheme, 25 days holiday plus bank holidays plus flex leave, pension scheme and a real focus on personal development and growth.
Job advert posting date 06/04/2023
Job advert closing date 21/04/2023
We will be considering candidates as they apply and we will occasionally close job advertisements early in the event we receive sufficient applicants, so please don’t delay in submitting your application.
At Nestlé, our values are rooted in respect. When we embrace diversity and give everyone the chance to be the best they can be, we can think in new, creative ways that grow and enhance our business. People of all gender identities, ethnically diverse individuals, people with disabilities, and members of the LGBT+ community are strongly encouraged to apply. If there is anything we can do to accommodate you to participate fully in the application process, please let us know. We take pride in championing inclusion and diversity, our people make up a number of Colleague Networks who represent different experiences and communities who hold us accountable in creating a sense of belonging for all, and our values create the conditions for us to respect the unique contribution you bring. Find out more about our Colleague Networks here: Diversity, equity and inclusion | Nestlé (nestle.co.uk)
We are committed to equal opportunity for all and we may collect relevant data for monitoring purposes during our candidate registration process. Be yourself, everyone else is taken!