Job Description
Job Pack
Role: Communications Manager
Tenure: Part-time, permanent
Hours: 3 days per week (22.5 hours)
Normal hours of work will be from 9.30am to 6.00pm, during which one hour should be taken for lunch. Flexible working patterns also available.
Salary: £35,000 per annum (pro rata)
Responsible to: Artistic Director/CEO
Notice period: Two months
Pension scheme: A contributory work-based pension in line with the government legislation regarding auto-enrolment.
Job Location: Lighthouse, 28 Kensington Street, Brighton, BN1 4AJ
How to Apply
Interested candidates should send their submission by completing the online application form. - https://form.jotform.com/230853775205357 (COPY AND PASTE LINK INTO BROWSER)
After completing the application form you will receive a link to the diversity monitoring form.
Summary
Lighthouse is looking for an enthusiastic and experienced Communications Manager to join our team and help us communicate our mission and build awareness of Lighthouse's work.
We are looking for someone to develop and implement the organisation's Communications and Audience Engagement strategy working closely with a Communications Assistant who you would directly manage.
About Lighthouse as an Organisation
Lighthouse is a charity that supports artists who use digital technology in their work, and helps people find routes into the creative and cultural industries. From our central Brighton venue we deliver education and talent development programmes, commission artists to make and present new work, and present exhibitions, talks and artist residencies. Our acclaimed talent development initiatives include:
- Lighthouse Young Creatives - helping young people to kickstart creative careers in the creative sectors.
- ASA - professional development for women working in sound and music in Brazil.
- Guiding Lights - matching leading names in the film industry to mentor emerging filmmakers, some of whom have gone on to achieve BAFTA and Oscar-winning success.
As well as housing our own exhibitions and events, we have a range of spaces available to hire for events such as meetings, talks, screenings and receptions. We also host office suites for creative companies and currently have seven creative sector companies based in the building.
Job Description - What you’ll be doing
The Communications Manager has responsibilities in several key areas including Content Strategy and Brand, Press and Media Relations, Audience Development, Data Analysis and Management and administration.
Content Strategy & Brand Lead
- Working closely with the CEO and Executive Team to communicate Lighthouse’s artistic mission and goals
- Devising a dynamic and engaging integrated marketing strategy for promoting the organisation’s programme of activities
- Working with the CEO and Lighthouse team, and freelancers/external agencies as required, to produce high-quality shareable content that engages audiences through compelling storytelling, topical discussion and debate, and thought leadership.
- Leading and managing the strategic development of all creative content and copywriting across Lighthouse’s channels and platforms, including:
- Lighthouse website
- Email marketing
- Social media channels
- Press and PR
- Print (where appropriate)
● Working closely with the Programme and Operations teams to develop messaging and produce content that is effective in communicating specific projects and in reaching relevant communities.
- Working with the CEO and freelance designers to develop our visual identity and produce visuals and design assets for use across the organisation’s different activities.
- Devising and implementing branding and design guidelines to give a consistent and accessible look and feel, style and tone across all content, communications and marketing.
- Identifying and evaluating advertising and promotional opportunities, and negotiate deals with suppliers.
● Appointing and managing freelance designers and other subcontractors, as required.
Press & Media Relations
- Establishing good local, national and international connections to identify new opportunities and increase Lighthouse’s contacts for online, print, radio and TV.
● Appointing and managing freelance PR support to develop press releases and other promotional material for the press and media coverage for Lighthouse’s activities.
● Coordinating effective plans for distributing content, delivering press events and other PR initiatives.
Audience Development
● Developing compelling ways to tell our story and generate dialogue across all digital channels, overseeing and monitoring public interactions to evaluate engagement and build on successes.
● Analysing social media and other data sources to create and effectively disseminate engaging content for our audience.
● Working with Lighthouse’s team, relevant partners and audience agencies/consultants to engage new audiences, through targeted campaigns that are able to reach young people and diverse communities.
● Overseeing the collection of audience qualitative and quantitative feedback, creating and implementing robust monitoring and evaluation tools and methodologies that observe the requirements of funders and stakeholders, and encourage maximum audience engagement and feedback.
- Managing all aspects of comms reporting in line with our ACE NPO requirements, including:
- regular entry and analysis of audience data to the Audience Finder platform
- ensuring data-sharing agreements are in place with all ACE-funded partners
● Ensuring all communications activity aligns with current data protection guidelines.
Data Analysis & Development
● Working with Business Development & Partnerships, research and develop initiatives to promote Lighthouse’s status as a charity and encourage digital giving through our website and online platforms.
● Working with the Executive Team to develop, deliver and evaluate campaigns to generate income through venue hire and other commercial assets.
Management & Administration
● Managing the Marketing team, providing support with planning workflow, navigating conflicting priorities and deadlines, and identifying appropriate training and professional development opportunities.
● Managing the communications and marketing budget, and provide regular financial progress reports to the Finance Manager.
● Setting up and improving systems for planning and managing Lighthouse marketing and press campaigns with the support of freelancers (where appropriate).
● Providing reports for the Board of Trustees every two months with updates and statistics on communications and engagement activities.
General
● Working closely and flexibly with the Lighthouse team to deliver the aims of the Business Plan.
● Working in the Lighthouse office to provide a friendly, informative and professional point of contact for incoming enquiries.
● Ensuring high standards of customer service in all interactions with the public, and represent the organisation externally as required.
● Working in accordance with all Lighthouse’s policies and procedures.
● Performing any other duties as reasonably required by the Executive Team.
Person Specification - What we are looking for
Essential
● At least 3 years experience of successfully creating and delivering high quality marketing campaigns using current digital marketing techniques and capitalising on emerging developments in this field.
● Excellent interpersonal skills and the ability to establish and maintain positive working relationships.
● Exemplary verbal and written communication skills to enable effective delivery of our COmmunications Strategy.
● Line management experience.
● A high level of digital literacy, with strong ICT skills including experience of using software such as Microsoft Word, Excel, Googledocs and Adobe Creative Suite.
● Proficient in numeracy and prior experience of managing budgets.
● Excellent organisational and administration skills, and the ability to juggle and manage multiple priorities and sometimes conflicting deadlines.
● A strong eye for detail and the ability to work accurately under pressure.
● Ability to set targets to achieve desired outcomes on time and within budget, and experience of using robust tools and methods to monitor and measure progress and outcomes.
● Experience of working in the arts or cultural sectors or a strong and demonstrable interest in contemporary arts and digital culture.
● Availability to travel and to work flexible hours for programme events and partnership meetings, when required.
● Ability to work independently and as part of a team.
● Confidence to represent the company at external and public events.
Desirable
● Experience of working for a not-for-profit organisation.
● Experience of working within small teams or organisations.
● Prior experience of heading marketing teams comprising a variety of disciplines and skill sets.
● Reporting to a Board of Trustees.
Support & Development
Lighthouse offers a supportive team environment where everyone’s voice is valued. We all work together to create high quality artistic programmes, events and a great visitor experience. You will be supported by the team in your role and will receive training and opportunities to build your skills and knowledge. This includes:
● Full induction training on how to complete daily duties for your role.
● A Personal Development Plan.
Place of Work
We welcome remote working. Our offices are based at 28 Kensington Street, Brighton. The role will require occasional in office meetings. However, the successful candidate would be able to choose their primary place of work (remote or office based).
How to Apply
Interested candidates should send their submission by completing the online application form. - https://form.jotform.com/230853775205357 (COPY AND PASTE LINK INTO BROWSER)
After completing the application form you will receive a link to the diversity monitoring form.
Key Dates
Role advertised: 31 Mar 2023
Closing date: 24 Apr 2023
Shortlisted candidates contacted for interview: 28 Apr 2023
Interview date: 3/4 May 2023
Before you apply
Equal Opportunities
Lighthouse is an equal opportunity employer and welcomes applications from all members of the community, especially those that are currently under-represented within cultural organisations (including people from Black, Asian and ethnically diverse backgrounds and people who identify as coming from marginalised communities).
Our team is predominately white, cisgender and non-disabled. We believe that what we do will have a greater impact when our charity reflects the city in which we work and we fully welcome applications from those who will bring a different voice to the team.
As part of our commitment to being a Disability Confident employer, all Disabled applicants who meet the minimum criteria for this vacancy will be offered an interview under our guaranteed interview scheme.
If you have any access needs that would support you to engage with this application process in a more enabling way, please get in touch with Emma Wickham, Head of Operations: info@lighthouse.org.uk
We are a UK Living Wage employer.
Enquiries
Enquiries should be addressed by email to Alli Beddoes, Artistic Director/CEO - alli@lighthouse.org.uk
Job Types: Part-time, Permanent
Part-time hours: 22.5 per week
Salary: £35,000.00 per year
Benefits:
- Cycle to work scheme
- Work from home
Schedule:
Work Location: Hybrid remote in Brighton
Application deadline: 24/04/2023
Apply
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