Job Description
Marketing & Admissions Co-ordinator
Full Time
From End of April 2023
Recruitment Pack
Welcome from the Principal
Thank you for your interest in joining our small college, ideally located in one of the nicest parts of West London in the heart of Ealing. With demand for places at the College growing, and expansion in progress, we are looking to appoint an experienced and highly capable
Marketing & Admissions Co-ordinator to join our team.
The College offers a friendly and personalised learning environment with small class sizes, where students have a strong support system in place, both through the teachers as well as their peers. The learning extends beyond the classrooms, with a selection of clubs and societies available to enrich and enhance the College experience.
Ealing Independent College is a wonderful place to learn and grow, supported by passionate and dedicated staff who ensure each and every student reaches his or her potential and leave with grades and university destinations that they could only have dreamed of.
With an average class size of eight, it gives our staff the chance to fully understand each individual student - to get to know how they best make progress - and to make a bespoke learning programme for them, geared towards ensuring that they perform to the very best of their abilities.
Founded over 25 years ago as a tutorial college specialising in entry into Medicine and
Dentistry, we have consciously kept and maintained a focused study environment to allow our students the right atmosphere and support to reach their true potential. The College provision has expanded in order to deliver 16 courses at A Level and 12 courses at GCSE. The College is a close community, enabling regular and detailed communication between staff, students and parents regarding the process. Where issues arise, these are quickly addressed, and intervention is brought in to ensure students fulfil their potential.
It is because of this focused approach, combined with our dedicated staff and effective performance tracking that we are consistently ranked amongst the top London schools and colleges in the Government League Tables. Most notably, the College is amongst the top schools in the country in helping students improve their grades.
In the last seven years, the College has been placed in the top 15% of schools for improving value to student grades, and in two of those years, we have been in the top 5%. It is this level of consistency which ensures that Ealing stands out from our competitors, and gives everyone connected with the College a great deal of pride.
We look forward to receiving your application form, and meeting you in due course.
Allan Cairns
Principal
Job Description
We are seeking to appoint an experienced and highly capable Marketing and Admissions
Coordinator. The successful candidate is responsible for leading the development of the agreed marketing and admissions strategy to support the growth targets and objectives for the
College. S/he will develop and implement timely, tactical marketing campaigns that generate admissions enquiries, and maintain an efficient admissions process to achieve the College’s enrolment targets. The successful candidate’s key objectives will be to drive recruitment, retention and promote word of mouth and parent satisfaction in the College.
This is an exciting time in the College’s development, and we hope that our new Marketing and Admissions Coordinator will bring energy and initiative and that s/he will play a key role in helping to achieve the College’s enrolment and development objectives. The position calls for a high level of relevant experience, a thorough understanding of the world of independent education and for a combination of outstanding administrative, managerial, communication, marketing, IT and people skills.
We are looking for a flexible and goal driven “all-rounder” with an entrepreneurial spirit, a strong work ethic and a drive to build strong parent and pupil satisfaction and awareness in the local community for Ealing Independent College. You will be self-motivated, creative and have a sincere interest in other people. With a strong focus on goals and detail-orientation, this role provides you with a great deal of responsibility and autonomy. If you enjoy working hard and are motivated by seeing the results of your efforts, this position will both challenge and inspire you.
In this role you will report directly to the Head, with close links to the Bellevue central marketing team. As an integral member of the wider Bellevue marketing team, you will benefit from group wide best practice, training, support, guidance and opportunities to network and share ideas.
This is a full-time position.
Marketing and Communication
● Work with the Head and leadership team to design an annual marketing strategy based on market research and performance review
● Submit an annual marketing plan and budget allocation aligned to the College’s strategic development plan and enrolment targets to Bellevue for review
● Develop and implement on a term by term marketing action plan for the College to support pupil recruitment and retention
● Conduct regular competitor research and analysis to benchmark the College against local competitors
● Ensure a strong value proposition and brand differentiation is in place, and a clear communication mix and PR strategy
● Manage the College brand guidelines, assets and TOV, ensuring they are used appropriately by all members of the College community
● Responsible for the marketing spend, ensuring activities are planned within agreed budgets
● Ensure group wide research and insights processes are in place for the College through annual surveys and focus groups, to identify issues and support parent, pupil and staff satisfaction
● Manage and maintain the College’s online presence, such as website, social media, listings, with support from Bellevue marketing as necessary
● Develop and manage content for the College’s communication channels, such as newsletters, website and social media
● Promote and build good relationships with outside institutions or groups such as nurseries, relocation agencies, and local businesses
● Plan, promote and execute College events such as open days, induction events, College tours and parent events
● Manage College photography and videography, ensuring that the College’s image bank is up to date and effectively communicates the College’s value proposition
● Draft, collate and edit copy for marketing materials including prospectus, parent handbooks, flyers and adverts
● Liaise with printers, designers and suppliers for marketing collateral and digital requirements
Admissions and Data Management
● Provide a welcoming and efficient point of contact between parents and the College concerning all aspects of the admissions process
● Maintain an effective admissions customer journey and process, and ensure that appropriate and timely action is taken to maximise enquiry generation and conversion at every stage of the process
● Prepare the Head in advance of each parent visit/meeting, and provide regular weekly updates on activities – enquiry levels, visits, etc.
● Conduct tours of the College with visiting prospective families
● Handle all incoming enquiries from prospective parents (by phone, website form, walk in and e-mail) in a timely manner, scheduling College visits and meetings with the
Head
● Conduct follow-up calls to parents who did not choose the College, to build awareness of where the College loses pupils to, and areas for improvement
● Maintain the College’s iSams database and ensure accurate data input for all stages of the process, reflecting the current status of joiners, leavers, change of address etc, and ensuring that the UPN number has been obtained from the previous College
● Ensure that pupil data with respect to pupil admissions, enrolment, achievement, progression is up to date, accurate, fit for purpose and recorded according to appropriate policies and procedures
● Ensure weekly and monthly KPI reporting and monitoring is in place at the College, and participate in monthly discussions with the Principal and Bellevue Group Marketing so that the data is being used effectively to guide marketing and admissions actions
● Contribute to formal returns on pupil numbers and pupil data, as required, by external agencies such as ISA
● Deliver and develop pro-active support, ensuring effective communication and information provision for all families; from pre-arrival through to completion of studies
● Contribute to the work of the College in accordance with work flows relating to the academic year
● Ensure that the main pupil files are created and maintained, held in the College office, and that the records are retained in the archives according to regulations
● Undertake any duties as required by the Head or Governance
Qualifications
● Degree-level or equivalent and/or relevant experience.
Experience and Skills
● Previous experience working in a marketing, PR or communications role and/or working in an educational setting
● Excellent communication skills with fluency in English
● Ability to liaise effectively with a wide range of families and outside agencies as well as internal staff at all levels
● Excellent interpersonal and team working skills
● Ability to initiate work and to work unsupervised
● Excellent administrative and organisational skills including the ability to prioritise own workload
● IT literate
● Working knowledge of using online content management systems
Attributes
● Commitment to the provision of a quality service to pupils and a high level of customer care
● A sensitive and responsive approach to pupil and parent needs
● Organised and able to keep on top of many details and prioritise effectively
● Creative with excellent writing, editing and proof-reading skills
● Extremely sales-minded, energetic and positive
● Good cultural awareness
● Pro-active, forward thinking and possess and exercise sound judgement
Remuneration
● Starting salary of £30,000.
Application Process
Ealing Independent College invites applications from suitably experienced applicants for the post of Marketing and Admissions Co-ordinator. With demand for places at the College growing, and expansion in progress, we are looking to appoint an experienced and highly capable
Marketing and Admissions Co-ordinator to join our team.
If you would like to join our outstanding team and apply for this role, please email Catherine Alexander at catherine.alexander@ealingindependentcollege.com for an application form and attach a letter in support of your application to show your suitability for the post as outlined in the job description and person specification, making it clear why you want to work at Ealing Independent College.
The application process is detailed below:
Applications close on the 17th April 2023 at 12 noon.
Visits are welcome to the College. Please contact Catherine Alexander (Office Manager) to arrange email catherine.alexander@ealingindependentcollege.com.
Shortlisting will take place on the afternoon of the 18th April 2023.
Candidates will be notified from 20th April 2023, with interviews taking place the following week.
The College is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. The successful candidate will be subject to a number of safer recruitment checks including an enhanced DBS check and
Barred List as part of Keeping Children Safe in Education.
Job Type: Full-time
Pay: From £30,000.00 per year
Schedule:
Work Location: In person
Application deadline: 17/04/2023
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