Site Name: GSK - Weybridge – Headquarters
Posted Date: Mar 28 2023
Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people.
By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.
With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.
This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.
Haleon GB&I is looking for an individual with a forward thinking, innovative mindset to drive forward the Oral Health Portfolio and lead the Oral Health marketing team. Everyday health with humanity is not just a phrase but an embodiment of what this individual should stand for.
You will be tasked with leading a very skilled, multi-faceted team aligned with market leading resources to deliver on your objectives.
About the role
The GBI Oral Care Marketing Lead leads the Oral Care team and is responsible for the portfolio of brands, including Sensodyne (biggest brand within GBI) and Corsodyl (second biggest brand within GBI). Responsible for local brand strategy and execution to deliver sustainable growth across the portfolio, ensuring brand growth across prioritised and strategically important brands as defined and aligned with the Northern Europe Oral Care Category Lead.
This position will be pivotal in ensuring the Oral Care strategy is aligned with the Business Unit (BU) Oral Care Category lead and to ensure optimal execution and a feedback loop on competitor and local performance. The Oral Care Marketing lead needs to inspire performance across a team of 10, ensuring Haleon’s culture is role modelled and adopted across the organization supporting in-year performance to over deliver. You will support ideation of BU Oral Care innovation pipeline utilizing local insight and understanding and execute the innovation pipeline to deliver on innovation targets and ratio. You will drive the capability and development of the GBI Oral Care Marketing team, but also the wider GBI Marketing organization and drive capability across the BU via sharing of best practices.
This role will provide YOU the opportunity to lead key activities to progress YOUR career.
Key Responsibilities:
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To deliver sales, share, profit, GM% and brand equity at least in line with plan
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To develop together with the BU the strategy of the brand, identify growth audiences and develop plans to drive penetration with the growth audiences. This should include thinking on how the plans grow category and brand using expert, shopper, consumer and across multiple trade channels
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To develop and implement holistic and connected media/activation plans in GB&I, ensuring a deep understanding of audience and what behavior change is required..
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To own the GBI Core Commercial Cycle and the performance of the brands and drive above plan plans across all brands.
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Working with the cross functional team & agency network, implement/adapt and if necessary, create assets and execute brilliantly
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To manage and deploy A&P spend with maximum accuracy and efficiency
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To be aware of category, brand and competitive landscape and performance and to lead response if required.
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Ensure in-year course correction if required on the brand.
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Ensure local insights are mined and used to develop and ideate the innovation pipeline with the BU and Global teams, while fulfilling GBI needs.
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Systematically reviews multiple data sources to track category, brand and competitor performances, proactively recommending course correction activities if required.
Preferred Qualifications:
We are looking for professionals with these required skills to achieve our goals:
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University Degree with significant (8+ years) marketing and commercial experience essential. Digital and Data driven experience a must.
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Proven sustained performance delivering brand growth and health.
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Focused and pragmatic approach to problem solving, and drive to action in the face of adversity.
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Prior experience of strong influencing and collaboration skills, problem solving and conflict management skills.
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Experience of playing a key role in a high performing team environment, building strong relationships, high learning and performance agility.
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Experience in driving responsiveness and course correction of strategy or plans based on competitive dynamics as well as P&L requirements to deliver targets.
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Excellent stakeholder management which leverages cross-functional stakeholders and senior engagement.
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Experience in leading teams driving a capability and development mindset, while supporting BU talent pipeline development and succession for key roles.
Application Details:
Please take a copy of the Job Description, as this will not be available post closure of the advert.
When applying for this role, please submit a cover letter with your CV to describe how you meet the competencies for this role, as outlined in the job requirements above. The information provided in your cover letter and CV will be used to assess your application.
Diversity, Equity and Inclusion
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.
We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.
We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.