We’re looking to recruit a Web Marketing Assistant to join the Content and Marketing team.
Our business
We are Kaplan International Pathways. We proudly recruit and provide international students with a vital foundation in English language, study skills and academic subjects, which enables them to progress onto bachelors and masters degrees at a wide range of well-regarded and well-ranked universities. We work with education agents, sponsoring bodies and school counsellors from all over the world to welcome students from more than 100 countries into our vibrant, cosmopolitan student bodies in locations from Liverpool, Bristol and London to New York, Boston and Phoenix – and many more. In addition to student recruitment, we also offer student accommodation all over the UK.
When it comes to our websites, they play a crucial role in student recruitment and on-boarding, making us focus on simplifying complex product offerings and ensuring that the journeys and the solutions we find today enable business growth in the future.
Besides our obvious B2C customers (students and parents) we also work with a range of B2B customers such as education agents worldwide, sponsoring bodies (governments or companies), and school counsellors.
The role
In a typical day, you can expect a good balance of meetings with IT, Design and Content teams and hands-on execution of changes needed on our application forms and web pages. You will analyse, advise, implement and improve Kaplan Pathways’ and Kaplan Living websites alongside the rest of the Web team. This role requires a strongly creative, analytical, and hands-on approach as you will be directly involved with various teams (within Content and Marketing, Digital Product and various stakeholders).
The Web Marketing Assistant will work in a team of experienced web experts and report to the Web SEO Manager.
Key responsibilities:
- Being a WordPress super-user, understanding the full abilities of WP from an editorial and administrative perspective, and helping others to improve the efficiency of publication and content management processes
- Being a Formstack and Form Assembly super-user, understanding the full abilities, responding to change requests, troubleshooting, and helping other stakeholders to create forms
- Communicating with internal stakeholders to troubleshoot web related issues and requests.
- Assisting the Web SEO Strategist with creating and maintaining analytics reports using tools such as Google Analytics (GA4), Hotjar, Siteimprove, Ahrefs, etc
- Rolling out new features and products to the company websites
- Assisting implementation of the Web and SEO strategy alongside the rest of the Web team
- Owning the website administration, ensuring that all information is always up to date and accurate by working closely with content team members and product marketing
- Developing strong working relationships with internal stakeholders, namely the digital product team
- Developing, alongside the rest of the Web team strong briefs to share with the digital product team to ensure the highest quality and high-speed turnover of new projects
- Having a good working understanding of GDPR, it's impact on website management, suggest improvements and assist with implementation of related efforts
About you
To be considered for the role, you will need to have a passion for marketing and be eager to learn and grow in the field. This is an excellent opportunity for someone looking to gain experience in the marketing field and make a positive impact on our organisation.
You will be good at asking the right questions to take a full, detailed brief and someone who can build rapport and trust easily. You’ll be logical and methodical in your approach to work and quick to grasp new systems, teams and ways of working.
Working to deadlines is something you’ll be used to doing. You will be charged with ensuring that deadlines are achieved, and that work completed meets Kaplan’s high degree of quality and accuracy. To get the best out of our content management system, you’ll either already know the system or be someone who can really demonstrate the determination needed to master technology tools and use them to maximum benefit. Lastly, to thrive in our team and company, you will be someone who will want to learn about the wider business.
Desirable skills:
Basic understanding of SEO principles- Basic understanding of web analytics
- Basic understanding of HTML
- Previous experience with WordPress or a similar CMS
- Previous experience with creating, updating and maintaining forms
Benefits
28 days annual leave*
Big discounts on Kaplan courses for you and your family
24/7 confidential helpline providing counselling and other support services
Company pension contributions
Maternity, Adoption, Shared Parental and Paternity/Partner pay which is well above statutory levels
Medicash Health Cash Plan
Please note that the annual leave entitlement will be calculated on a pro rata basis if the role is part time.
Our working environment
Sitting in the heart of the Content and Marketing team, and working side-by-side with the Web Team, you will work within a warm, welcoming and highly ambitious team.
You will be based in our beautiful HQ in London Bridge, London, staff are expected to go to the office twice a week (mainly Tuesdays/Wednesdays). Our colleagues are from more than 50 countries, speak dozens of languages and enjoy working in a multinational, multicultural business environment. We are active fund-raisers for Plan International, our partner charity and highly engaged in our staff wellbeing and inclusion with support and discussion groups such as inclusivity iTn recruitment, career development and progression as well as LGBTQIA+ Network.
Curious? Go on! Submit that application and let's have a chat.
Please apply with a CV and covering letter detailing how you meet the requirements of the role by 13th July 2023.
At Kaplan International, we are committed to working in a diverse organisation and strive to provide equality of opportunity for all. We encourage and welcome applications from individuals, regardless of age, disability, sex, sexual orientation, gender reassignment or identity, pregnancy and maternity, race, religion or belief and marriage and civil partnership. If as a disabled applicant (as defined under the Equality Act 2010) you would like to request that your application is considered our Guaranteed Interview Scheme (GIS) please let us know using this form
As part of our commitment to safeguarding, successful candidates will be subject to an enhanced Disclosure and Barring Service check.
Applicants must be able to provide proof of eligibility to work in the UK.
For international students who have the rights to stay in the UK following graduation, we welcome application under the Graduate Route visa.
About Kaplan International Pathways
Kaplan International Pathways, a division of Kaplan Inc., offers international students a wide range of flexible study options - from University preparation programmes in the UK, Australia, USA and Japan through to full degree programmes in Singapore, Hong Kong and Australia. Through our academic partnerships with leading universities, our expertise in student recruitment, our exceptional teaching and a real focus on customer service and pastoral care, each year we are proud to welcome thousands of students from more than 100 countries through the doors of our colleges.
In the UK, we operate 9 campus-based colleges in partnership with Bournemouth University, University of Glasgow, University of Liverpool, Nottingham Trent University, University of Nottingham, University of Brighton, University of Essex, University of York and University of West of England, Bristol and an off-campus college in London offering pathways to 7 leading well-ranked UK universities.