Overview
Nomad have an exciting and unique opportunity within our global Marketing department for a Marketing Manager to join the Nomad team on a 12 month fixed-term contract to cover maternity leave (September 2023 start date)
The successful candidate will ensure the efficient and effective delivery of our Marketing strategy and day-to-day marketing activities. They will need to be highly organised, pro-active, self-motivated and a strategic thinker as they will be managing multiple projects with tight deadlines across diverse teams and departments.
We are looking for an exceptional communicator and someone who understands multi-channel communications, including digital marketing principles. They should have a commercial mindset and the ability to project manage marketing campaigns: from publications to email marketing, from digital advertising to creative content and from event planning to product marketing.
This role will contribute directly to the business goals and offer the right person the chance to develop their marketing skills, working in a small team - with a big impact.
About Nomad Digital
Nomad Digital is a world leading provider of passenger, fleet management and monitoring solutions to the transport industry. Founded in 2002, and headquartered in the UK, Nomad offers a broad solutions portfolio to both train operators and builders globally that facilitates a significantly enhanced passenger experience with seamless connectivity, real-time journey information and on-board entertainment.
Improved fleet availability and operational efficiencies can also be achieved with real-time monitoring solutions as well as AI and machine learning expertise providing key data insights for operations and maintenance.
When you join Nomad Digital, you will join a forward-thinking, fast-growing, fun environment with access to some of the very latest technology in its field. You will work with experts who innovate collaboratively, creating an environment of teamwork and trustworthiness.
Essential Duties and Responsibilities
Budget
- Manage Marketing budget effectively and in line with events and marketing department plans for the remainder of FY24.
- Develop and manage FY25 Marketing budget for submission with GHD & MD & in line with projected marketing activity including events.
People
Manage a Marketing Executive & ensure they support you and the business in delivering Marketing plans for the remainder of FY24 & FY25.
Events
- Manage & deliver the remainder of the FY24 events plan in line with Global and Regional strategies.
- Develop, manage & deliver FY25 events plan in line with Global and Regional strategies, including planning & executing.
- Monitor and draw conclusions from event ROI to help with future event planning & budget allocation.
Communications
- Oversee Communications plan including internal and external streams of activity for Nomad:
External: Social Media
- Manage social media strategy to support Marketing Executive in planning & delivering comms via external channels.
External: Media (Publications)
- Manage relationship with Media & Membership partners and monitor effectiveness of campaigns quarterly with each to adjust plans to suit our needs and audience.
- Collaborate with internal teams to continue to communicate good news from departments, projects & customer awards: PR, Case Studies.
Internal Comms
- Plan & manage internal events
- Ensure internal communication channels: Yammer, Sharepoint, Nomad Intranet & others are used effectively to share key updates across the business and are designed in a user-friendly way.
Product Marketing
- Manage Product Marketing activity through collaboration with the Head of Product Management & regular contact with the individual Product Managers. Understand Product objectives and ensure toolkit of Product Marketing collateral is updated and new created to support commercial teams in communicating the latest features of products & benefits to end user.
- Manage & deliver the remainder of the FY24 Product Marketing plan in line with Product strategy and latest features/developments of products in collaboration with the Product Team.
- Develop, manage & deliver FY25 Product Marketing plan in line with Product strategy and latest features/developments of products in collaboration with the Product Team.
Branding
- To act as a Brand ambassador for Nomad and guide all Nomad colleagues in representing and applying the Nomad brand correctly.
- Continue to develop relationships with parent company Alstom.
- Continue to develop employer branding strategy to support Marketing Executive in delivering initiatives through communications.
Digital Marketing
- Manage SEO strategy with agency.
- Research & manage website content.
Key Behavioural competencies
- Attention to detail
- Excellent verbal and written communication skills, including ability to effectively communicate with internal and external customers
- Ability to think proactively in a fast-paced environment
- Excellent presentation skills
- Ability to multitask effectively ensuring timelines are met
- Exceptional organisational skills
Benefits
- Health Care Cash Plan
- Life Cover & Critical Illness Cover
- Contributory Pension Scheme via Aviva
- 25 Days of Annual Leave with enhanced leave based on tenure
- Option to buy an extra 5 days of annual leave per year
- Employee Referral Scheme / Employee Recognition Schemes
- Company Sick Plan
- Hybrid Working Model - The role will consist of a mix of working from home and being in our Newcastle Head Office
Our Commitment:
Nomad Digital is committed to being an inclusive and diverse employer, as well as providing equal opportunities in employment and freedom from unlawful discrimination on the grounds of age, race, ethnic or national origin, sex, pregnancy and maternity, marital or civil partnership status, sexual orientation, gender reassignment, disability, religion or beliefs.
We encourage and welcome all job applicants, especially those from diverse backgrounds and ensure everyone is treated equally and without discrimination.
Where possible we are happy to consider flexible working arrangements or appropriate reasonable adjustments on request. To discuss further, please email HR@nomadrail.com.