Brand Ambassadors
Your Manager: Brand Engagement & Advocacy Manager
Team: Marketing
Location: Homebased
Be part of something big
We are Pernod Ricard, a leading company in the global wines and spirits industry with over 19,000 employees globally. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries, including: Absolut vodka, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater, Malfy and Monkey 47 gins, Malibu liqueur, Mumm and Perrier-Jouët champagnes as well Jacob’s Creek, Brancott Estate and Campo Viejo wines.
Here in the UK
In the UK, Pernod Ricard is made up of 3 businesses:
Pernod Ricard UK, which markets, sells and distributes our products in the UK
Chivas Brothers, the largest brand company in the Group, responsible for the production and management of our award-winning Scotch whisky portfolio
Pernod Ricard Global Travel Retail, the global and EMEA home of the group’s duty free, air travel and cruises business.
Your new team
This position sits in our Pernod Ricard UK (PRUK) business. Our diverse population of 300+ passionate employees have been creating conviviality since 2001, bringing our premium brands and unforgettable experiences to the UK. As the world’s 2nd largest spirits market, the UK is a key location for our company.
At PRUK, we have a culture that blends performance and conviviality: we are recognised as an open and diverse business with a firm commitment to our employees’ wellness, inclusion and safety and to making a positive impact on our industry and environment.
Working with the rest of the brand engagement and advocacy team to build and develop a fully integrated team that delivers strategic direction in building brands towards our consumers through advocacy, brand in hand experiential programs, trade advocacy and digital amplification. As Brand Ambassadors you are the ‘face’ of our brands
Your unique contribution
You will have four main areas of responsibility:
Advocacy: Identify commercial opportunities (gain new listings) within the UK trade for your specific brand. Develop and implement a plan to help grow advocacy, distribution, and visibility for your brand across the UK consumer facing. Conduct tutored consumer tastings to industry leading standards achieving marketing and commercial objectives. Host your brand consumer and trade events leaving participants feeling highly engaged with your brand. As well as your brand guests whilst in the UK. Work with Brand Homes to activate and leverage with consumer and trade experiences. Develop strong and mutually productive customer relationships delivering tailored and bespoke plans. Provide source of education to the marketing function in terms of up-to-date learnings on the best practice. Operate with the knowledge constraints in the marketplace these include Responsible drinking codes of conduct on promotion, sponsorship, and sampling. Awareness of any legislative measures proposed or taken by the government affecting the licensed trade e.g. relaxation of licensing laws.
Activations: Amplify all consumer activation, events PR through PRUK social platforms as agreed with Advocacy & Education Manager. Be the ‘face’ of your brand in dealing with trade press /PR activities. Ensure each project we work on is integrated with all the elements of the marketing mix and channels. Design and deliver compelling consumer focused events with customers, optimising the impact of activation resource. Organising events, executing sponsorships, and creating best in class visibility. Manage agencies to ensure projects are optimised
Amplification: Direct & indirect digital amplification. Deliver and amplify updates on PRUK social media platforms as agreed with Brand Advocacy and Engagement Manager. Push new technology to be implemented where appropriate through our activity - always ahead of the game
Reporting: Apply rigorous planning by approving all steps in implementing solutions through regular reviews against briefs. Monitor and feedback competitor activity. Deliver monthly report of all Ambassador activity within trade. Deliver and amplify updates on PRUK social media platforms as agreed with Brand Advocacy and Engagement Manager. Identify, capture, and communicate key learnings to inform future activation planning. Ensure ROI is delivered for each activity we deliver, set clear objectives at the start of the project
Who you’ll be working with
Internally, you’ll work with PRUK and Brand Company Marketing teams, the Portfolio Ambassadors, Commercial, Experiential, Customer Marketing and Digital teams, Field Sales BDE’s & CAE’s (Prestige, ABC) and RBM’s as well as the Customer Marketing team.
Externally, your contacts will be your trade / consumer press and other key influencers, Event agencies and Trade and consumer influences
Your blend of talent
This position could be right for you if you:
Have a passion for our brands
Experience with trade and consumer advocacy, distribution, and rate of sale by utilising training tools, events, activations, drinks, and PR.
Experience in the design and delivery of exciting and captivating activation events with specific customers that drive brand in hand experiences.
Our mix of benefits
For your health, we offer private medical insurance, critical illness cover and an optional healthcare cash plan and dental insurance.
Our lifestyle benefits options include 28 days’ annual holiday, your employee pension, share incentive plan, family care, season ticket loans, free mortgage advice, payroll giving and more!
You can access lots of gifts & discounts, including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers.
We have regular events in our very own office bar, employee-run networks, a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.
Conviviality: the Pernod Ricard Way
We have our own way of doing things. We call it conviviality! It’s our way of being, and something unique you feel and experience when working for Pernod Ricard.
We’re committed to conviviality, and with this, you’ll be Proud to Belong to our Pernod Ricard family. You’ll be Empowered to Perform, supported to succeed, and acknowledged for the value you bring.
We combine all this with our Commitment to Care: we are unlocking the magic of human connection to transform our industry and make a positive impact on the world though our strong focus on sustainability and responsibility.
We’re committed to diversity and inclusion
People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as ‘Créateurs de Convivialité’.
We promote diversity and inclusion throughout our business and supply chain. In our teams, we proactively foster a diverse work force and an inclusive culture – an environment where we can truly be ourselves.
We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish.
Similarly, if you would like to discuss opportunities for flexible working or require accommodations or support to complete our application process, please let us know.
Responsible drinking
As ‘Créateurs de convivialité’, we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing.
In our culture, we want to create diverse teams in which our differences contribute to our success. Therefore, all are welcome at Pernod Ricard, regardless of your religious beliefs or personal choices on the consumption of alcohol.
In our business, we work together with industry members, civil society, governments, local authorities and UN bodies to promote responsible drinking.
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