CIC is looking for a dynamic and results-driven Field Marketing Manager to join our team. As the Field Marketing Manager for our Massachusetts Innovation Campus, you will be responsible for developing and executing locally-focused, high-impact marketing initiatives aimed at building awareness and driving leads for our Boston and Cambridge locations. Reporting to the Senior Director of Global Marketing and working closely with the Massachusetts General Manager, this newly-created position will play a pivotal role in driving revenue in Massachusetts.
YOUR DAY-TO-DAY WORK
The Field Marketing Manager will be the crucial link connecting global marketing strategy with local business priorities. This role will partner with local Sales, Events, and Operations teams to plan and implement local marketing programs that elevate the brand and engage our target audiences. They will also be the voice of the local market to the Global Marketing team, helping inform prioritization of key global initiatives and the development of scalable resources.
Responsibilities include:
- Develop and maintain a field marketing plan and strategy, specifically tailored to our Massachusetts Innovation Campuses with a focus on achieving quarterly pipeline goals.
- Implement marketing plan; engage and coordinate internal resources, contractors, and 3rd party vendors as needed to ensure seamless execution and exceptional results. Plan may include a wide range of initiatives, such as webinars, live events, sponsorships, and other grassroots efforts.
- Measure and evaluate effectiveness of marketing efforts, contribute to broader marketing and Massachusetts monthly reports.
- Serve as the brand custodian, ensuring local communications, including newsletters, social media content, website, collateral and on-site signage, are up-to-date and on brand and that the local teams have tools and resources needed to streamline efforts.
- Operate as an extension of the local team, jumping in to provide informational tours, participate in high-profile business development meetings, and support the GM with community outreach and presence.
- Support local and global PR and content efforts, including sourcing client stories, data and other local market info to inform pitches and media opportunities.
ABOUT YOU
Our ideal candidate is a resourceful, proactive thinker who thrives on finding innovative solutions to make a significant impact with limited resources.
You are:
- Effective at building relationships and motivating others, while also a team player; comfortable rolling up your sleeves to do whatever it takes to get the job done.
- Process-oriented, able to establish a clear plan, identify resource needs and manage a project through to completion.
- A compelling communicator, a strong writer, and an engaging presenter.
- Experienced working collaboratively and comfortable working within a flat organization, engaging with team members of all levels across the organization.
YOU HAVE
- A Bachelor’s degree in business, marketing, communications, or related field preferred; or equivalent years of related work experience.
- 5+ years relevant work experience in field marketing or business development; event experience is a plus.
- Demonstrated experience developing, strategizing and executing a field marketing plan, including budget allocation and ROI measurement.
- Proficiency in Hubspot, Microsoft Office, Google docs, and Canva.
- Operations experience, managing resources and establishing processes to enhance efficiency.
- Prior experience sourcing and managing vendors, including contract negotiation.
- Excellent oral and written communication skills, including experience copywriting for email, landing pages, and social media campaigns.
- Experience developing and executing account-based marketing programs a plus.
OUR OFFER
- Starting compensation is commensurate with experience.
- 100% company-paid premium healthcare and dental benefits.
- 100% company-paid long- and short-term disability, and life insurance.
- 401k (must be 21+).
- 3 weeks of vacation accrued annually (more with seniority), plus thirteen paid holidays.
ATTRACTIONS OF THE JOB
In addition to helping our clients achieve great things, we work to ensure that our employees are healthy and supported.
Some of the benefits of being here include:
- Fun people in a dynamic space. We pride ourselves on finding driven and bright collaborators who are eager to lend their own unique skills to the team, as well as to our inspiring clientele. The number one reason CICers say they like working here is because of their colleagues!
- Personal growth. This is a great opportunity to learn and develop skills within the epicenter of the innovation community at a growing company.
- Regular massages, access to a nursing room, secure bicycle parking, a maker space, a gym, shower rooms with towels, and discounted services and memberships on resources to make your life happier/healthier such as gym memberships, tech and design support, hotel stays, and other fantastic options.
- Central location. CIC Cambridge is a stone’s throw from the Kendall Square MBTA Red Line stop. CIC Boston is centrally located in downtown Boston and is within walking distance to the Blue, Green, Orange, and Red line.
ABOUT CIC
CIC is a global leader in building and operating innovation communities. Founded in 1999 in Cambridge, MA, CIC is one of the first companies to offer flexible office space and coworking options, providing a platform for the world’s most impactful entrepreneurs to innovate better and faster.
We have locations in Boston, Cambridge, Philadelphia, Providence, Rotterdam, St. Louis, Warsaw, and Tokyo and are growing into other cities within the US and abroad. CIC has supported over 6,000 startups, growth companies, and branches of larger organizations, representing for-profit, mission-driven, and non-profit sectors across a wide array of industries.
CIC co-founded a number of mission-aligned organizations including Venture Café, CIC’s primary non-profit programming partner, and CIC Health, offering COVID-19 testing services to companies and the public.
We invite you to explore all our openings and learn more about our teams here.
CIC is committed to building teams that reflect the fabric of the cities we support. We welcome all candidates regardless of race, color, ancestry, gender identity or expression, religion, national origin, sexual orientation, age, citizenship, marital status, disability, Veteran status, or any other legally protected status. Any other human expressions and experiences not mentioned here are equally welcome. If you require an accommodation please let us know. We are proud to be an equal opportunity employer.