At Apple Leisure Group we care for people so they can be their best. We deliver distinctive experiences for our guests, while providing a world of understanding and care. We strive to be the first choice in vacation travel, enriching lives and uniting the world.
Grow your career as a Channel Manager-Customer Marketing within ALG Vacations, one of our 14 industry-leading brands. In this role you will work to turn vacation dreams into life-long memories by becoming a part of the ALG Vacations team, home to the following six consumer vacation brands: Apple Vacations, BeachBound Vacations, CheapCaribbean, Funjet Vacations, Southwest Vacations, and United Vacations. As a Channel Manager, Customer Marketing you will be responsible for managing the consumer Email and SMS marketing channels for several of our key brands, helping us engage with consumers in dynamic, personalized campaigns and journeys as well as developing strategies to drive revenue, while analyzing campaign performance data.
A successful Channel Manager-Customer Marketing will:
- Planning, defining, and implementing email campaigns based on best practices, performance data, and internal business objectives, partnering with Content, Creative, and Brand teams as well as other Performance Marketing Channels.
- Managing setup, audience segmentation, testing, Q/A, deploying, tracking, and optimizing the email marketing channel.
- Overseeing the development and execution in the CRM/ESP for triggered, promotional, and engagement lifecycle email and SMS campaigns.
- Developing strategies and a roadmap to drive revenue through email marketing; diving deep into performance data to support optimization and growth efforts.
- Creating more personalized customer journeys utilizing email, SMS, and CDP to connect with our current, past, and potential customers where they are in the buyer's cycle and nurturing them through the cycle faster and reducing fall out, ultimately increasing conversion.
- Focusing on trends and competitive analysis in email and SMS marketing to send cutting edge, optimized, user experience focused communications that will break through the clutter and are goal oriented.
- Monitoring and manage email deliverability and ensure legal compliance.
- Compiling reporting from ESP, Google Analytics, and Microsoft PowerBI and analyzing data for performance trends and providing regular reporting and strategic recommendations for data-driven decisions.
- Developing strategy for campaign testing such as A/B, Multi-variant, and other dynamic testing, analyze test results, and incorporate into future strategies.
- Working with ESP partners and data providers to gain deep understanding of new and existing services and brainstorm new approaches and strategies to increase customer engagement and revenue.
- Working in a collaborative team environment to consistently exceeding expectations.
- Serving as a liaison on behalf of the email marketing team and foster strong relationships with analytics, IT, brands, and vendors to ensure seamless partnerships throughout email campaign development and execution.
A successful Channel Manager-Customer Marketing will have:
- Bachelor’s Degree in Advertising, Marketing or Analytics related field
- 2-5 years of B2C Email/CRM marketing experience in a cutting-edge, fast-paced environment/
- 2-5 years of experience with enterprise-level Email Service Providers (ESPs) required, such as Responsys, Marketo, Salesforce Marketing Cloud, etc.
- Familiarity with business management tools such as Teams, Trello, Google Analytics, Microsoft Suite including PowerPoint.
- Experience or willingness to learn Microsoft PowerBI, SQL, AI tools.
- Ability to travel 5-10% of time.
- Highly analytical with an understanding of data driven marketing with the ability to derive meaning from data and turn insights into actions.
- Knowledge of best practices for database and email marketing – email distribution, dynamic content, testing methodologies, deliverability, performance metrics, CAN-SPAM laws, and list segmentation.
- Creative, self-motivated and ready to take initiative.
- Strong interpersonal skills and the ability to work independently in a team environment.
- Strong writing, spelling, grammar and attention to detail is vital.
- Strong time management and follow up skills.
- Strong written and oral communication skills.
- Strong organizational, clerical and project management skills.
- Ability to communicate effectively and present ideas to business leaders.
- Attention to detail and commitment to accuracy.
- Ability to comply with strict deadlines and handle multiple tasks at once.
- Flexibility and willingness to conform to changing job responsibilities.
- Ability to work collaboratively with colleagues and staff to create a results-driven, team-orientated environment.
- Competency in leveraging customer insight to creatively introduce forward thinking and dynamic approaches to marketing.
- Ability to work effectively with multiple leaders across various vacation brands.
- Ability to communicate effectively with stakeholders across the organization.
- Ability to adopt new technology platforms.
- Ability to create and present strategies, ideas, and results to peers and leadership.
As North America’s only vertically integrated travel, hospitality and leisure management group, Apple Leisure Group is an industry innovator that combines the expertise of 14 leading brands. Our unique niche allows us the special opportunity to oversee every aspect of the travel experience, from the moment a guest books a trip to the time they return home. ALG consistently delivers exceptional value to travelers and strong performance to resort owners and partners by strategically leveraging the power of its portfolio of brands across five segments, comprising:
- Vacations: The largest seller of vacation packages and charter flights in the U.S. for travel to Mexico and the Caribbean, moving approximately 3.2 million passengers annually through well-established vacation brands
- Resort Brand Management: Management of 5-star and 4-star luxury resorts
- Destination Management Services: Best-in-class destination management services provided by Hyatt Inclusive Collection and Worldstar®
- Loyalty Program: Exclusive loyalty program Unlimited Vacation Club®
- Technology Solutions: Innovative technology solutions provider Trisept Solutions®, connecting over 88,000 travel agents with leading travel suppliers.
To learn more about the Apple Leisure Group advantage, visit appleleisuregroup.com.
About VACATIONS
The # 1 vacation brand in the world for packages to Mexico and Dominican Republic, offers the convenience of one-stop shopping. Apple Vacations® clients have access to flight, hotel, and transfers – they can also choose an all-inclusive resort where meals, drinks, and more are included - all for one affordable price.
Our Values
At ALG, we call our employees Colleagues, because we are more than just employees. We care for people so they can be at their best, we provide a world of understanding and care, and we deliver distinctive experiences for our guests. Our Values, by which we operate:
Empathy • Integrity • Respect • Inclusion • Experimentation • Well Being
ALG’s Commitment to Diversity & Inclusion
Living our purpose of caring for people so they can be their best means that we are committed to a workplace culture grounded in diversity and inclusion where Colleagues feel welcome and encouraged to fully participate in the organization. With the value of INCLUSION, we respect all the ways our Colleagues are individually unique and foster creativity and engagement in respectful environments.
Benefits at a Glance
We offer competitive salaries and a comprehensive benefit package to our U.S. based employees:
- Medical, Dental and Vision Insurance
- Basic Life Insurance
- Short & Long Term Disability
- Paid Parental Leave
- Corporate Wellness Program
- Travel Discounts & Deals
- Paid Time Off & Holidays
- 401(k) Plan with Company Match
We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free and tobacco-free workplace and perform pre-employment background checks.