Location Requirements: This role is Remote and based in the Eastern Time Zone.
Your role on the team:
Reporting to the Manager, Marketing Operations, the Senior Marketing Data Analyst role is key to providing data-driven, actionable insights and analysis for critical decisions to optimize how we engage with our prospects and customers, and how we execute marketing campaigns. We have a passion for continuous improvement – and this role plays a key role in enabling our team to develop, execute and optimize a go-to-market strategy that is repeatable, sustainable, and scalable. The Senior Marketing Data Analyst role will ensure marketing information is monitored, properly presented, and explained through reporting and analysis for effective decision-making at all levels of management, up to, and including, Frontline’s Executive Leadership team. You will monitor the integrity of our Marketing analytics to ensure data accuracy while leading the creation of automated processes for the collection of insightful and actionable data.
You can expect to:
- Deliver the dashboards, reporting, and analytics to the Marketing team, providing the actionable insight required to crush our goals
- Gather our marketing leaders’ (and their teams’) needs, collaboratively determine and deliver on priorities
- Expand analytics capabilities to include multi-touch attribution and campaign ROI reporting
- Oversee the development of interactive visuals and dashboards in the CRM and marketing analytics tools
- Collaborate with the teams across the Marketing department to identify opportunities to drive achievement of the key marketing goals (top of funnel, business development, brand and reputation, and organizational excellence)
- Report on traditional and modern marketing KPIs and campaign performance, including email metrics (delivery, open, click-through rates), leads, conversion rates, website traffic and social media engagement, event registrations, among others
- Support our Account Based Sales & Marketing program with scorecards and other reporting, providing our teams with actionable insights
- Incorporate, where appropriate, predictive models and/or machine learning tools to drive marketing campaign success
- Conduct research and analyze benchmarking data
- Ensure prospect/customer data integrity in our Customer Relationship Management System, Salesforce
- Oversee data hygiene processes and manage data vendor relationships
- Work with data & analytics teams across departments to support company-wide initiatives
What you bring to the role:
- Intellectual curiosity and a desire to grow in areas of expertise as dictated by the evolving needs and goals of the company
- A positive demeanor that will motivate the rest of the team; able to build excitement around and stay inspired by the future despite where we are at in the present moment
- An attitude of servant leadership with the team and other colleagues
- A proactive orientation to communication and problem-solving; not easily discouraged by momentary setbacks or challenges
- Must perform quality work within deadlines without direct supervision
- Highly motivated, results-oriented self-starter
- Able to thrive in a team-oriented, collaborative environment
- A high degree of personal integrity
- Ability to uphold, safeguard and support the organization’s values and philosophy, particularly relating to corporate ethics, integrity, and priorities
- Excellent communication and interpersonal skills
- Passion for, interest in, and knowledge of the K-12 Education market
This role requires:
- Bachelor’s degree (B.A. or B.S.) in Marketing, Analytics, Data Science, or Business preferred, or an equivalent combination of education and related experience
- 3-6+ years of work experience in marketing analytics roles at B2B SaaS companies
- Hands-on experience working with marketing tools and systems (CRM, MAP, ABM, and BI tools including data lake and/or data warehouse) including familiarity with Salesforce, PowerBI, Marketo, 6Sense, Integrate or equivalent systems
- Solid understanding of marketing principles, standard metrics (MQL’s, SAL’s, SQL’s, etc.), and lead-generation tactics
- Understanding and experience with multi-touch attribution and campaign-level reporting to provide insights regarding how to optimize and accelerate the marketing stages of the buyer's journey
- Ability to investigate business questions and bring actionable insights to enable improvements in our Marketing Strategy (e.g., ROI methodology, A/B testing, goal setting, predictive modeling, etc.)
- Experience extracting data insights utilizing programming languages such as SQL, R, or Python
- Ability to manage multiple workloads and meet deadlines in a fast-paced environment
- Being detail-oriented is a MUST
- Technical proficiencies in MS Office applications
Who we are:
Frontline Education is a pioneer of school administration software purpose-built for K-12 districts. We provide innovative, connected solutions for student and special programs, business operations, and human capital management with powerful data and analytics to empower educators and administrators. We earn the trust of K-12 leaders across the U.S. by serving as a consistently high-performing, forthright partner of school districts through every dimension of the company.
We're a group of unique and talented individuals that love what we do. We've been lucky enough to land jobs with a rapidly growing tech company that supports an appreciative and friendly customer base. We work hard to make our customers happy, but we like to have a good time in the process. We are a company that strives to think in terms of “we” instead of “me.” We believe in the philosophy of servant leadership and that it’s all about putting others first. We also value the balance between family and work.
Frontline embraces diversity, equity, and inclusivity. We are intentionally building a workplace that respects, supports, and values the identities of all our employees. We believe this to be foundational in developing a strong community in our company. Frontline Education is an equal opportunity employer and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
The perks of being a Frontliner:
Frontline offers a competitive compensation package including a base salary, rewarding bonus structure, 401k match, and unlimited PTO! Our company growth has created a promising environment for career advancement and rewarding challenges. We offer a tuition reimbursement program for eligible college credit coursework available to employees depending on their status and length of employment.