Job Description
Job title: Communications Executive
Location: Hybrid role – Sheffield Head Office/Home based
Opportunity: Full Time, Permanent
Salary: £25,000 - £28,000
Closing date: 28th July 2023
About the role
We’re looking for a savvy wordsmith who is able to seek out stories that engage our internal and external audiences to help achieve our company objectives.
As part of the Marketing Team, the Communications Executive will need to be a confident communicator who can engage our people and our social media community. We need someone who prides themselves on building excellent stakeholder relationships, has a creative flare for creating content and a positive can-do attitude.
Day-to-day you’ll be coming up with content ideas for our social channels and interacting with our social media community. You’ll also be crafting colleague comms that keep our people engaged and up to date on the latest Westfield news whilst working alongside key stakeholders and departments to foster an open, honest and collaborative workplace culture.
Main Duties and Responsibilities
Support the Communications & Community Manager to develop and execute the internal communications plan, bringing our business strategy and values to life and keeping our people engaged and informed.
- Source and collect interesting stories from across the business and bridge the gap between external activities and our internal audience.
- Manage the schedule of internal communications, attending and contributing to regular meetings with key stakeholders across the business and balancing quality and quantity.
- Monitor and respond to enquiries and briefs within the Internal Communications inbox in a timely manner, using a variety of formats and delivery methods to respond to briefs.
- Own and deliver our bi-weekly internal company newsletter, capturing relevant and timely updates from across the business to keep colleagues engaged and up to date on key activities.
- Support the delivery of internal events and take an active role in maintaining and improving the company intranet.
- Regularly monitor and report on activities and outcomes against KPIs, incorporating learnings into our plan and delivery methods.
Support the Communications & Community Manager to develop and execute the social media strategy, managing the day-to-day running of our social channels.
- Create, source and schedule engaging and relevant content across LinkedIn, Facebook, Twitter, YouTube and Employee Advocacy in line with objectives.
- Utilise our social media monitoring and scheduling tools to keep on top of comments and messages, responding to our community in a timely way and in line with our brand guidelines and tone of voice.
- Proactively listen, identifying opportunities for content creation and social engagement from the market, news agenda, our customers/partnerships and story owners across the business.
- Train colleagues as necessary to upskill as social contributors.
- Regularly analyse and report on account performance, iterating our approach to improve performance.
- Monitor and report on competitors’ social media activity and strategy, sharing learnings with the wider team and adapting plans in response.
- Manage Employee Advocacy, the social tool we use to engage and support the Sales Team.
Other duties and responsibilities
- Provide cover as necessary in the absence of the Communications & Community Manager.
- Be aware of and follow all company procedures and guidelines. Ensure all documented policies and procedures within area of responsibility are maintained in accordance with company requirements.
- Any other duties as reasonably requested.
Skills and Values
We’re looking for people to join our team who have the right level of experience and skills and can also demonstrate behaviours in line with our Values, known as The Westfield Way.
Education and Qualifications
Desired:
Experience
Required:
- Experience of managing and creating content for brand social media channels.
- Some experience interpreting data and research into bitesize, short form social content.
- Some experience translating comms briefs into clear communications for colleagues.
- Some experience of working within brand guidelines.
- Insight driven with some experience of using data to develop and adapt approach.
Desired:
- Working knowledge of social media tools, e.g. Sprout Social, Employee Advocacy.
- Some experience of using and editing internal intranet platforms.
- Some experience of working with agencies and suppliers.
- Some experience of managing budgets.
Skills
Required:
- Strong writing skills, with the ability to write clear and accurate copy in a range of different styles.
- Ability to spot a story, angle or talking point and build thoughtful content around it.
- Some analytical and data driven skills, with the ability to analyse, evaluate and present information and data clearly.
- Ability to work unsupervised and use own initiative.
- Ability and desire to seek out and test new ways of working, the courage to challenge the norm and the drive to continually improve.
- Proofreading and editing.
- Organised, proactive and focused on delivering to a high standard.
- Strong verbal, written and presentational communication skills in conveying concepts to a range of stakeholders.
Desired:
- Basic design skills, e.g. Canva.
- Basic video editing skills, e.g. Premiere Rush.
- Strong IT skills, awareness of new techniques, technologies and methods.
- Awareness of or interest in the health and wellbeing industry and/ or HR sectors.
The Westfield Way
We are passionate about inspiring and empowering our colleagues to be the best we can be. We believe that our people are our strongest asset and by recruiting people that understand and live by our values; The Westfield Way, we aim to continue to provide an excellent experience for our colleagues and customers. Our commitment to creating a workplace where our colleagues feel connected, heard, developed, recognised and supported has been demonstrated by our achievement of the prestigious Investors in People Gold accreditation!
Our co-created Values reflect the ‘way we do things around here’. The Communications Executive will be expected to demonstrate these values in all aspects of their role.
To find out more about what makes up each of our Values, please see our website.
Benefits
Westfield Health offers many benefits to our colleagues as part of your employment package. We believe that by treating our colleagues well, they will enjoy working with us -and happy colleagues makes happy customers; it’s a win-win!
Stay fit and well by accessing your personal Health Cash Plan and Private Medical Insurance policies. Be rest assured that you are well looked after and have cover for all your essential healthcare needs.
Take advantage of our all-inclusive internal wellbeing experience. We offer all colleagues free access to our Active Space which includes onsite gym facilities, daily classes and development from our wellbeing coach. Take time within the working day to utilise our Wellbeing Room, Yoga and Pilates classes to unwind and relax.
Our annual bonus scheme reflects the hard work we all contribute towards. We offer flexible working arrangements to balance your home and work life and, important to know for the future, we offer incremental annual leave and service awards to our colleagues after 5 years’ service.
To see more of our benefits, please go to our website.
Are you interested?
Part of the selection process will be a Competency Based Interview. Candidates will be asked for specific examples detailing how they have demonstrated the Skills and Values required for this role.
If you feel that you have the necessary skills and values to carry out this role, please apply by submitting your CV and provide information relevant to the selection criteria stated. This should include examples of how your skills, qualifications and experience meet the requirements of the role along with any other relevant supporting information.
Job Types: Full-time, Permanent
Salary: £25,000.00-£28,000.00 per year
Benefits:
- Casual dress
- Company events
- Company pension
- Employee discount
- Health & wellbeing programme
- Life insurance
- Private medical insurance
- Sick pay
- Store discount
- Work from home
Schedule:
Work Location: Hybrid remote in Sheffield
Application deadline: 28/07/2023
Apply
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