Job Description
JOB DESCRIPTION
This position will help develop and implement digital marketing strategies, social media & video content, web-based content, and other materials for a wide variety of projects as determined. This position requires a candidate who is a self-starter with high energy, and who can work in a fast-paced environment to meet objectives.
The ideal candidate must be creative, have great organizational skills, and attention to detail to manage marketing and social media strategic plans. This position requires close interaction and collaboration with all departments of the hotel, including food & beverage and operations, to ensure all websites, social media accounts, marketing assets, email campaigns, and other communication accurately reflect the brand.
Candidate must be skilled in computer software for creative and design projects, (Adobe Suite/Photoshop or alike), as well as Microsoft Office (Word, Excel, Outlook). Knowledge of Google Analytics and other analytic tracking tools is a plus. Candidates should have the ability to balance departmental needs through communication and organization to meet stated deadlines and complete projects promptly.
What You'll Be Doing:
· As a part of the sales and marketing team you will report to and work with the Hotel Manager and Director of Sales to collaborate and create marketing strategies for the hotel, bars and restaurants, and catering.
· You will partner with, and sometimes direct third party agencies engaged by the hotel whose purpose is to contribute to an overall effective e-commerce strategy and support revenue generation
· Manage content and updates of content, photos, links, and page metrics for hotel websites
· Manage a digital marketing strategy calendar to coordinate strategic initiatives for hotels and restaurants
· Manage a social media marketing strategy calendar to coordinate strategic initiatives for hotels and its food and beverage business units
· Manage the Hotels branded social networking presence, messaging and graphical needs blog, Facebook, Instagram, LinkedIn, YouTube, Google Listings, OpenTable, Trip Advisor etc.
· Respond to all hotel and restaurant social media accounts in a professional and timely manner
· Work with internal and external vendors to create, collaborate and deploy strategies
· Analyze and report on campaign metrics using Google Analytics account(s) and other analytics software
· Provide input on marketing campaigns and projects
· Assist with hotel event space, and food & beverage video/photography projects
· Design and creation of materials including sales collateral, brochures, menus, services, and events
· Manages printed materials in hotel for information areas
· Create print ads/media for placement in traditional and digital media outlets
· Supports various graphic design projects as needed
· Create and design monthly e-mail marketing campaigns and ad-hoc email projects for target marketing
· Provide monthly hotel blog topics to website management provider
· Manages signage – content design/creation, messaging
· Content design/creation, installation, messaging
· Creates various PowerPoint informational presentations for consumer/sales shows, events, internal meetings
· Involved in various video and photo shoots
· Working closely with Food and Beverage management to develop and assist with special events and activity planning.
· Execute strategies to promote restaurants and lounges in a coordinated manner.
· Will require moderate fluctuation of schedule to allow presence in operations during prime business hours to capture image content in outlets or at special events.
· Live Facebook and Instagram posting at special events when appropriate
· Additional administrate support and projects as needed and assigned by Director of Sales & Marketing
Required Skills & Experience
· Bachelor's degree preferred or in pursuit of a degree or equivalent work experience
· Minimum 2 years’ prior experience with digital marketing, marketing, and social media channel management in a professional setting, preferably in the Hotel or F&B industry
· Experience with social media (IG & FB) paid marketing campaigns
· Experience working with eCommerce platforms
· Experience using Adobe creative suite and the ability to design and create in Photoshop
· Administrative duties in a professional office setting
· Proficiency in Microsoft Office (Microsoft Word, PowerPoint, Publisher, and Excel)
· Deadline driven
· Strong organizational skills and the ability to execute multiple projects simultaneously
· Resourceful thinker – finds unique ways to present ideas and marketing messages
· Strong interpersonal office skills, including verbal and written communication
· Ability to learn and master new skills
· Prior hotel experience a plus
· Must be able to work well under pressure, multitask, and meet deadlines, while maintaining a positive attitude and providing exemplary customer service.
· Ability to understand guests’ service needs
· Basic Photography & Video Skills
· Basic copy writing skills proofreads all work before distribution
· Immaculate fact checking
· Experience using TikTok is a plus
· Responsibilities of this position include but are not limited to the above
Language skills:
· Strong written communication skills. Ability to read, comprehend and write enticing copy, follow the brand voice, communicate clearly and concisely, and convey the brand in all emails, instructions, correspondence, and memos.
· Ability to communicate verbally with Guests, management, and co-workers.
· Ability to effectively present information to associates, management, clients, and the public in one-on-one and group situations.
· Ability to communicate with professional E-mail etiquette is required
· Must be able to use English both verbal and written communication skills, including ability to effectively communicate with internal and external customers.
Compensation includes enrollment in our group health plan benefits, and paid time off benefits,
Job Type: Full-time
Pay: $28.00 per hour
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
- Weekends as needed
Experience:
- Social Media and Marketing: 2 years (Preferred)
Work Location: In person
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