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What’s Our Dish

Announced in May 2018, Peapod Digital Labs (PDL) is an Ahold Delhaize USA company that powers the eCommerce and digital strategies for the Great Local Brands of Ahold Delhaize USA. Accelerating growth in digital and personalization capabilities, PDL is an innovation lab focused on meeting the changing needs of customers, regardless of when, where, and how consumers choose to shop.

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The Head of Sales is responsible for driving revenue and partnership growth for omnichannel retail media programs. They are responsible for ensuring that we have clear line of sight to deliver on financial goals and achieving and managing our $500M in retail media revenue. The Head of Sales is focused on leading the sales team that is responsible for owning the pre and post-sales process for media and marketing partnerships. This includes managing an existing book of business and partnering with the account management team, bringing in net new business, growing brand/agency partnerships and internal cross-functional management. In addition, the Head of Sales is required to connect and conduct leadership level conversations and negotiations with our top joint business planning partners at the C level.

The Head of Sales role will lead the sales team that is positioned as a part of our growing retail media network team to coordinate sales and manage client relationships in the CPG categories across our Sponsored Product and Display Ad technology media platform.

Recipe for Success - What's “in store” for the role

• Responsible for overseeing approximately $300-$500 million in revenue and strive to exceed target quota
• Manage client relationships with top C-Level contacts with our top suppliers and agencies
• Utilize existing networks & intelligence tools to identify & contact prospective brand and agency contacts
• Offer smart client research, trends & ideas (i.e. valid business reasons) to drive interest & cultivate relationships
• Lead the team that is responsible for dissecting each brand organization to uncover different rivers of funding (shopper marketing, brand, ecommerce, national media agency) with the intent to simultaneously unlock and elevate each relationship
• Lead the team that is responsible for analyzing campaign performance statistics and recommend performance enhancements
• Collaborate with internal teams (head of account management and ad operations, strategy and marketing lead, and ad tech lead) to ensure a seamless experience for both the retailer & suppliers
• Communicate with local brand teams (Chief Merchants, Chief Marketers) regarding account outreach, pipeline, and process development that results in change management
• Track outreach & sales activity pipeline using CRM tool (ie, Hubspot, Salesforce)
• Manage client relationships in their CPG category Pod for large to enterprise CPG partners

The Essentials In Your Cart - The required ingredients

• 10+ years’ experience in advertising, media sales and/or business development
• 10+ years managing a team
• ecommerce media and/or sponsored search a plus
• BA/BS degree in marketing, business or related field
• MBA preferred

Extra Spices - What you should bring to the table

• Working knowledge of retail, eCommerce and digital monetization programs as well as AdTech Industry knowledge
• Strong leadership qualities – trust, loyalty, empathy, forward thinking, self-starter
• Strong organization skills – proving the ability to prioritize to ensure deadlines are met
• Ability to problem solve focused on being solution oriented
• Excellent interpersonal communication skills
• Solution oriented mindset
• Proven thought leader in strategic planning and operational efficiencies
• Experience in various CRM, Sales Intelligence and Ad Server platforms and/or the ability and willingness to learn quickly
• Proficient in Microsoft and Google suite products
• Proven history of exceeding sales goals and existing in-roads with media contacts at CPG companies and agencies
• Owns the room (even virtually) – present dynamically and instill confidence to challenge our clients in a kind, smart and creative way to ensure we are doing what is best for both businesses long-term
• Efficient time management skills – able to sustain timeline management and campaign deliverables
• Strong understanding of CPG environment either through direct sales experience or similar exposure
• Comfortable with DSP, DMP, PMP terminology & discussion
• Ability to work in a team environment
• Strong interpersonal skills to manage day by day client communication
• Strategic mindset to develop media recommendations and deliver on revenue goals
• Post COVID travel required to Brands/Agency offices (travel up to 10% of the time)

Join Us at Our Table

Peapod Digital Labs is a forward-thinking company with a strong legacy of innovation. We recognize who powers our progress – our people! Our vision is to become an organization where humanity is universally embraced; Diversity, Equity, Inclusion and Belonging are infused in our business; and our PDL employees are representative of the world and the communities that we serve.

We believe in total wellness, which encompasses a balance of physical, financial, and emotional wellness. No matter where you are on your personal wellness journey, PDL provides access to a variety of tools and resources to support total wellness. This includes medical, dental, and vision benefits, health savings accounts, flexible spending accounts, 401(k) with a strong company match, paid parental leave, adoption assistance, tuition reimbursement, generous and flexible paid time off and holiday policy, and an array of voluntary benefits including critical care, pet insurance, and additional life coverage.

We are an equal opportunity employer. We comply with all applicable federal, state and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status or any other characteristic protected by law.