Position Summary :
Working as a member of the Web Marketing team, the Sr. Web Conversion Optimization Analyst will be responsible and accountable for driving improvements to our consumer-focused digital experiences through conceptualizing and executing online testing & personalization strategies. This position will be accountable for creating highly personalized, engaging consumer experiences on Connections Academy’s websites and landing page properties, as well as leveraging performance and data to validate testing hypotheses and assumptions. Under the direction of the Conversion Optimization Lead, the Sr. Analyst will partner closely with the UX and Customer Analytics teams to champion a culture of continual optimization via testing across all marketing & student acquisition teams. The ideal candidate should have a passion for improving digital marketing channels through data & insights.
Primary Responsibilities :
- Identify testing opportunities and implement testing strategies to validate or disprove assumptions about how we believe customers may react to various site experiences.
- Optimize landing pages, website calls-to-action (CTAs), and lead-generating forms A/B test and continually measure site performance.
- Use data-driven insights to propose digital experience improvements and design future tests
- Partner with stakeholders across the organization to develop digital personalization use cases and strategies that improve lead conversion and marketing efficiencies.
- in collaboration with UX team, Implement and build experiences & campaigns and execute them in a timely manner
- Serve as the Subject Matter Expert on Site Testing and Personalization.
- Work closely with brand/creative & demand generation teams to test and improve content, creative, copy and audience targeting to ensure campaign optimization.
- Collaborate & partner with cross-functional testing team to define and operationalize workflows required to successfully test and analyze personalized campaigns and website tests.
- Develop and maintain reporting of key findings; interface with multiple levels of stakeholders as needed.
- “Tell a good story” – translate the empirical learnings into a compelling story geared toward action and impact
- Serve as a ‘power user’ of testing and personalization platform and web analytics tools.
- Perform additional duties as identified in coordination with team lead in relation to growth opportunities or business impact.
Requirements :
- BA/BS with significant coursework in Marketing, Computer Science, Business or Statistics
- 3+ years relevant experience with A/B and multivariate testing, web personalization, or web design/UX
- Demonstrated experience with digital testing and/or personalization platforms required; Google Marketing Platform (Optimize, Analytics, GTM) experience preferred
- Proven analytical skills and command of inbound marketing tactics
- Demonstrated experience in designing, executing, and analyzing A/B and multivariate tests, onsite targeting campaigns or onsite recommendations in an experiment-driven organizational culture
- Strong digital marketing background with a track-record of driving results and leveraging data to identify insights and analysis
- Some experience in HTML, JS and CSS preferred, particularly regarding building digital experiences for experiments
- A team player that works well with partners from other departments and can build consensus and influence within a matrixed organization
- Proven project management skills – effective collaborator and consensus builder with a focus on completing on time
- Ability to work autonomously, be a “self-starter”, solve problems and overcome obstacles
- Maintain a positive, enthusiastic, and energetic demeanor which helps foster an upbeat working environment
- Experience with web content management applications (WordPress, DNN Evoq) is a plus
Due to the nature of this position, the applicant will need the ability to work from home during off-hours as necessary.
Pearson Online & Blended Learning is focused on providing a flexible work environment for its employees, including the ability to work from home on a regular basis in most positions. We believe that flexibility in work/life balance is a critical part of our culture and employee satisfaction, and we are proud to provide to our employees the ability to work from anywhere, anytime. In exchange, we require that employees have the appropriate means to work remotely, including adherence to our work at home policies regarding home office setup, including but not limited to privacy of records, technology standards, equipment standards and expectations.
The following equipment will be provided to you by the company as a full-time employee:
Colorado, California, Washington State, New York State, and NYC-based and Remote Roles, AIP (Annual Incentive Plan) eligible:
Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the Colorado, California, Washington State, New York State and New York City laws, the pay range for this position is as follows:
The minimum full-time salary range is between $80,000 - $90,000.
This position is eligible to participate in an annual incentive program, and information on benefits offered is here.
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What to expect from Pearson
Did you know Pearson is one of the 10 most innovative education companies of 2022?
At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson.
We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.
Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.
To learn more about Pearson’s commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson.
If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing ppsmhr@pearson.com.
Note that the information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.
Job: MARKETING
Organization: Virtual Learning
Schedule: FULL\_TIME
Req ID: 12499
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