The Social Media Community Manager is primarily responsible for working with the Manager of Digital Strategy to develop and implement strategic content for East Carolina University’s core social media channels — including Facebook, Twitter, Instagram, LinkedIn and TikTok — that have a combined audience of 350K followers.
This position is a key part of the team that defines and evolves ECU’s online presence, working to increase visibility with target audiences while leveraging digital strategies to enhance student recruitment, alumni relations and brand identity. The community manager also:
- Uses news stories, photographs, videos, graphics and other tools to advance the university’s mission priorities — including student success, public service and regional transformation — in a creative, engaging manner.
- Collaborates with university partners to promote institutional and college/departmental initiatives, athletic events, campaigns and awards when they align with overall university priorities.
- Maintains a lively social media takeover program, guiding students, faculty and staff on best practices for event coverage on Instagram.
- Utilizes ECU’s social media management platform to optimize content and support ECU’s social and digital strategy, growing core account following and regularly engaging with followers.
- Directly supports the efforts of the Chancellor’s Division, ECU News Services and University Marketing, providing social media strategy through advising and written plans.
- Manages ECU’s online reputation, monitoring and reporting/responding to mentions when necessary through real-time alerts.
- Monitors social media trends to identify and pursue opportunities to explore emerging social media platforms and technology.
- Defines and nurtures university voice and personality for each platform to most effectively connect with followers.
- Works with the ECU News Services Manager of Digital Strategy to design and maintain connect.ecu.edu and socialmedia.ecu.edu, including brand standards, best practices, registration guidelines, etc.; assists in maintaining the account directory and assists with new account creation.
- Plans and implements a social media ambassadors program as well as works closely with news services interns on social content from a student perspective.
- Oversees ECU’s Campus Compass weekly event Instagram Story program while regulating submissions and weekly newsletter.
- General community outreach and recruiting to network for social media content.
- Works with ECU’s video team to conceptualize new ideas, trends and audios for social media videos.
- Serves on campus committees as a social media advisor as needed.
- Performs miscellaneous job-related duties as assigned.
Some weekend and evening work is required.
Minimum Education/Experience
Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
License or Certification required by statute or regulation
None
Preferred Experience, Skills, Training/Education
Membership in a professional communications organization is looked upon favorably. Any volunteer work or previous employment relating to public relations and/or social media, writing, editing, graphic design, and desktop publishing is also of benefit.
Prior experience (employment or internships) as a social media manager, public relations coordinator, communications specialist, editor, writer, web site designer, journalist, copywriter, or event planner.
Extensive knowledge of social media technology, writing skills, graphics production and AP Style. Familiar with Adobe Creative Suite.
Experience with Mailchimp, Meltwater, Monday.com, Adobe Suite, Canva, photo/video editing, and Giphy.
License or Certification required by the Department
None
Special Instructions to Applicant
- Please ensure your full range of knowledge, skills, abilities, experience and education are listed on your application. Do not write ‘see resume’ on your application when completing the job duties section.
- If you answer the questions at the end of the application, please ensure your application reflects the knowledge, skills, abilities and experiences to support your answers (see job duties section of previous employment).
- Failure to answer the questions at the end of the application will not preclude your application from being considered but may result in your application not receiving full consideration of your knowledge, skills, and abilities.
- Applicants must be currently authorized to work in the United States on a full-time basis.
Job Close Date - Positions will be posted until 11:59 p.m. EST on this date; If no closing date is indicated, the position will be posted until filled and may close at any time after the recruitment has been completed.
07/31/2023
Quick Link for Direct Access to Posting
https://ecu.peopleadmin.com/postings/63824
Alternate option
If no applicants apply who meet the required competency level and training & experience requirements, then management may consider other applicants. Salary would be determined based on competencies, equity, budget, and market considerations.
AA/EOE
East Carolina University is an equal opportunity and affirmative action employer and seeks to create an environment that fosters the recruitment and retention of a more diverse student body, faculty, staff and administration. We encourage qualified applicants from women, minorities, veterans, individuals with a disability, and historically underrepresented groups. All qualified applicants will receive consideration for employment without regard to their race/ethnicity, color, genetic information, national origin, religion, sex, sexual orientation, gender identity, age, disability, political affiliation, or veteran status.
Individuals requesting accommodation under the Americans with Disabilities Act Amendments Act (ADAAA) should contact the Department of Human Resources at (252) 737-1018 (Voice/TTY) or ADA-Coordinator@ecu.edu.
Eligibility for Employment
Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. ECU participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States. If highest degree earned is from an institution outside of the U.S. and its territories, final candidates are required to have their degree validated as equivalent to the degree conferred by a regionally accredited college or university in the U.S.
Office of Human Resources Contact Information
If you experience any problems accessing the system or have questions about the application process, please contact the Office of Human Resources at (252) 328-9847 or toll free at 1-866-489-1740 or send an email to employment@ecu.edu. Our office is available to provide assistance Monday-Friday from 8:00-5:00 EST.