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UNLEASH.ai is the go-to place on HR and breakthrough technologies that shape the future of work. UNLEASH is the essential source of news, analysis and market trends that inspire and empower organizational leaders worldwide. Headquartered in London, UK, with operations across Europe and the United States.

Our Portfolio of Conferences & Exhibitions includes:

UNLEASH WORLD (PARIS) – The Most Influential HR Event in the World showcases the next wave of breakthrough technologies and the global innovators shaping the future of work.

UNLEASH AMERICA (LAS VEGAS) - The International Festival of HR is where the world's HR Leaders come to do business and discover inspirational stories and know-how that change the way organizations think about HR and innovation.

Ultimately, we provide a platform to share ideas that work, network, and do business.

OUR MISSION

Be the world’s #1 destination and marketplace for human resources, recruitment and learning leaders globally.

• Line management responsibilities for 4.
• Leads attracting and growing audience to our events.
• Identifies the target audience prospects and secures reach into prospects that are aware
• Strong Digital experience in events marketing, tech savvy, excellent analysis skills.
• Hands-on ownership of group marketing management; overseeing elements of design, development, testing, and performance.
• Managing the communication of the strategy, positioning, value propositions and key messages across the brands.
• Gains customers insights and develops customer journeys to increase engagement and conversion to monetized audience and clients.
• Managing an agile team to deliver across Onboarding, Enablement, Growth and Engagement.
• Champion Digital Transformation.
• Excellent Project Management skills, able to manage multiple marketing and digital projects and programmes across the Martech stack that improve customer experience and drive commercial value.
• Ongoing marketing schedule covering UNLEASH Live Events using all channels across all products.
• Managing email marketing calendar to optimize deliverability and response rates.
• Use all marketing tools and budgets available to achieve delegate revenue, volume and profile targets.
• Ensure that a marketing plan is in place before launch, is regularly reviewed and updated on a regular basis which will deliver the required KPIs, best practice audience demographics, and industry best practices.
• Partners with Data Manager to analyse and use data to measure and improve performance of Audience Marketing.
• Creates a best practice marketing environment, driving efficiency and effectiveness within Audience Marketing, promoting the use of Marketing Excellence tools, contemporary digital marketing methods and innovation.
• Develop mitigating marketing activities to preserve KPIs.
• Manage the marketing executive/s ensuring that they have the correct training and equipment to support you effectively in delivering marketing activities.
• Work closely with the marketing director to review existing work processes in the business with a view to streamlining, identifying additional marketing tools and supporting services (e.g. online training, developing data studio dashboards, relationships with external marketing service agencies e.g. digital marketing, PPC, telemarketing).
• The person in this role will be expected to work closely with colleagues across the business to ensure live events provided by UNLEASH are deliverable, optimized and successful.

EXPERIENCE

• Proven knowledge of tech industry and events.
• Team management experience and excellent coaching skills.
• Planning, developing and executing go-to-market strategic marketing plans and accurate forecasting.
• Data analytical skills; review data and information, draw conclusions and actionable takeaways.
• Campaign Management: forming and executing a strategy that raises awareness, generates interest and desire and solicits action. Leveraging multiple techniques and channels in order to achieve objectives.
• Marketing Automation/Nurture flows, use of marketing technology/software platforms to streamline marketing efforts and make them more effective, ie profiling, personalization, nurturing

KEY ACCOUNTABILITIES

• Deliver KPIS for all UNLEASH Live Events
• Ensure that a marketing schedule is set up and maintained for each event, including volume, revenue, profile and CPA targets.
• Managing all external agencies involved in delivering marketing activities.

What we offer in return:

• ️ Private Medical Insurance with Vitality

️‍️ Gym Membership Discounts

Mental Healthcare: An Employee Assistance Programme to support you on those days when you are feeling blue

Unlimited Holidays

Up to 3 volunteer days annually to help give back to society whilst working on issues you feel passionate about

Cycle to Work Scheme

“WeWork” Space - modern and friendly co-working environment in London with a fun and ambitious team for those days when you may want to work from an office

• ️ Work from anywhere in the UK flexibly

Access to the greatest Influencers and Pioneers in the World

Paid Sick Leave

️ Life Assurance Scheme (x4 Salary).

Compassionate Leave — up to 10 days' time off if you lose a loved one

6 Months Enhanced Maternity Pay

Employee Referral Scheme

• Long Service Award

A great opportunity to gain relevant experience and inspiring challenges in an international environment

️‍️ Hiring Process

• Initial screening (30 minutes)
• Capabilities/Competency Based Interview (45 minutes)
• Task Based Interview Assessment (1 Hour)

Research shows that some people are less likely to apply for a role unless they are 100% qualified. Your experience, skills and passion will set you apart so tell us about your achievements, irrespective of whether they are personal or work-related, tell us about your journey, and about what you learnt. So, if this role excites you, don't let our role description hold you back, get applying!

Diversity, Equity, Inclusion and Belonging

At Unleash, we're committed to cultivating an environment that promotes diversity, equity, inclusion and belonging. We are a global community, and we believe our unique qualities should be celebrated as they are critical to our innovation. It's essential to us that you bring your authentic self to work every single day, no matter your age, ethnicity, religion, citizenship, gender identity, sexual orientation, disability status, caring responsibilities, neurodiversity, or otherwise. Inclusion isn't just an initiative at Unleash.