Pfizer is driving a transformation of its marketing organization, that will see the best marketers of science support the most trusted brand in the industry. As part of this transformation, Pfizer has brought on board its first-ever Global CMO, Drew Panayiotou, who is standing up a best-in-class Leadership Team made up of subject matter experts and visionary practitioners.
The Integrated Media Strategy & Planning Lead is responsible for defining global product media strategy and partnering with products / market teams to build robust and fully integrated media plans aligned with the overall strategy across paid, owned, and earned media. They will be an expert in leveraging media analytics to inform decision-making from Media Performance & Measurement and Applied Intelligence & Insights groups.
RESPONSIBILITIES
- Define global product media strategy and manage media mix and budget across platforms for different products.
- Partner with products / key market commercial teams to build robust and fully integrated media plans aligned with the overall strategy (across paid, owned and earned media) that is integrated across all relevant media platforms.
- Develop understanding of products and TA landscape, and leverage near-real-time insights on consumer behaviors across the different media platforms to rapidly adapt strategy and plans, in conjunction with Applied Intelligence & Insights and respective channel partners.
- Monitor plan and platform performance to continually optimize media strategy and planning.
- Lead recurring strategic marketing model mix review sessions with BUs/ products to make decisions on the optimal media mix and monitor budget allocation across different media platforms.
- Collaborate closely with stakeholders within the CMO organization and other organizations within Pfizer, including:
- Partner with products / key market teams to build robust and fully integrated media plans.
- Work with Applied Intelligence & Insights (Performance Analytics and Campaign Optimization) and Media Performance, Measurement, MediaTech to incorporate insights from the MROI model into media mix decision-making.
- Collaborate with Applied Intelligence & Insights (Business Insights & Reporting) to collect insights on consumer behaviors and rapidly adapt media strategy (Strategy & Planning) and approach (Global Platform Expertise).
- Lead a global team of 40 people (based primarily in US) and manage annual budget.
CANDIDATE PROFILE
SPECIALIST EXPERTISE
- Global media strategy and data-led marketing experience in B2B and B2C capacity.
- Experience in generating demand through brand and full-funnel performance marketing campaigns.
- Understanding of data-driven media planning and buying approaches globally.
- Experience with key topics in media and vendor landscape such as customer journey personalization and messaging; paid, earned, and owned media planning; media activation and reporting.
- Experience in media strategy, planning and buying driven by deep audience understanding rooted in data.
- Experience with both traditional and social platforms strategy and management – Facebook Business Manager, Google Ads, Twitter Ads, etc.
- Creative, innovative problem solver who leads with insights derived from data.
- Experience with leading agencies, ISV technology companies, or consulting partners in advertising and marketing tech.
FUNCTIONAL EXPERTISE
- Exceptional interpersonal skills and mastery of working and influencing at all levels in a matrix environment.
- Excellent communication skills; can articulate complex concepts to a diverse audience.
- Role model for the PFE Values (Courage, Excellence, Equity, and Joy).
- Executive presence and demonstrated ability to effectively influence and drive alignment and momentum across senior leaders and colleagues at all levels of the organization.
- Self-motivated with demonstrated ability to execute with speed and high quality.
- Strong writing, presentation, and influencing skills.
- Track record of strong networking and working collaboratively across functions and geographies.
- Superior organizational and leadership skills; ability to influence, manage and drive action of the efforts of team members in on-time and accurate execution of deliverables.
- Results-driven with a laser focus on building a customer-centric organization that achieves marketing excellence and delivers measurable financial results.
- Ability to manage and coach direct reports and agile teams.
- Demonstrate ability to thrive under pressure, to take accountability and to meet deadlines.
- Experience with media analytics for performance management and strategic adjustments, including familiarity with relevant media metrics including Marketing Mix Modeling.
PREFERRED QUALIFICATIONS
- Bachelor’s degree in Marketing or equivalent related field, or/and an MBA.
- Pharmaceutical marketing experience preferred and knowledge of the healthcare environment.
- Experience working on a global scale.
Last Day to Apply: July 20,2023
Selected Colleague can site any Pfizer US site.
The annual base salary for this position ranges from $254,400.00 to $424,100.00. In addition, this position offers an annual bonus with a target of 30.0% of the base salary and eligibility to participate in our share based long term incentive program. Benefits offered include a retirement savings plan, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans. Pfizer compensation structures and benefit packages are aligned locally, the US Salary range provided does not apply to the Tampa, FL or any EXUS locations.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.
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