As a Global Brand Manager, you will play a key role in the creation and planning of seasonal brand plans and driving cross-functional team success in support of our regional partners. Reporting directly to the Global Sr Brand Manager overseeing Spring / Summer, this role will support in the delivery of brand plans that grow the business while creating deeper, lasting relationships with our audience. This role will work closely with cross-functional teams including Product, Marketing, Sales, and Retail to ensure the delivery of a consistent and compelling brand experience across all touchpoints. You will be instrumental in driving brand awareness and consideration, building brand equity, and delivering against key business objectives.
Join The North Face Family
The North Face was built on a love for the outdoors and the desire to enable all types of exploration, for all people, from their backyards to the Himalayas. Over the last 50 years we've lived by our “true north,” the belief that exploration has the power to change us, to challenge us and to help us see the world from new perspectives.
To help ignite a global movement of outdoor exploration, love for the natural world and an unwavering commitment to protect it, we welcome and encourage new participants to the outdoors. We extend our reach through support of non-profit organizations, establishing programs that connect participants with close-to-home recreation opportunities, and creating a connection with young leaders, inspiring them to explore and conserve. As we enter our sixth decade, we pledge to:
- Empower exploration and the thrill of the unknown for as many people as possible.
- Protect the places where we live, play, and operate.
- Evolve the way we make our products by improving our environmental performance and social responsibility in the supply chain.
Global Brand Manager, Spring/Summer
How You Will Make a Difference
What you will do:
- Partner with Sr. Brand Manager to develop global brand defining seasonal strategy.
- Lead key seasonal marketing projects from concept (brand architecture, visual identity development and naming) to regional hand-off.
- Partner with Sr Brand Manager to concept, write, and deliver briefs aligned to overall business and brand strategies and goals.
- Support the creative process of seasonal stories from brief through to regional hand-off.
- Collaborate with regional channels, global marketing functions and creative teams to develop best-in-class consumer journeys that align with the original brand brief.
- Support in the development of the integrated seasonal marketing plan including coordinating activities between multiple consumer touchpoints such as media, digital, social, in-store and event marketing.
- Collaborate with creative teams to develop compelling brand campaigns and assets, including advertising, digital and social media, events, and customer communications.
- Monitor and report on key campaign KPIs, providing regular updates to senior leadership on the effectiveness of initiatives and campaigns.
- Own digital tools input and ongoing management.
- Adopt, enrich, and oversee the execution of global brand defining strategy within regions.
- Manage the engagement with the consumer to ensure targeted programs are driving Act as the brand guardian, ensuring that all brand touchpoints are consistent with the brand guidelines and that the brand is presented in a compelling and effective way across all channels.
- Build and maintain strong relationships with key stakeholders, including cross-functional teams, agency partners, and external partners.
What success looks like:
- Consumer connection: We lead with consumers. Passion for outdoor activities and a keen understanding of our outdoors consumer.
- Digital First Mindset.
- Brand Planning: Strong strategic thinking, with the ability to develop and execute a comprehensive brand strategy. Strong analytical and problem-solving skills, with the ability to analyze data and market trends to inform brand strategy. Strong project management skills, with the ability to manage multiple projects and priorities simultaneously.
- Creativity and Inspiration: Passion for creativity, innovation, and problem-solving. Leads from a place of curiosity.
- Communication: Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and external partners.
- Marketing Mix modeling
- Product knowledge
- Knowledge of digital marketing tools and strategies, and experience working with creative agencies and vendors
- Understanding of retail and wholesale marketplaces.
- Drive for operational results including budgets, timelines and efficiencies.
Free to Be, Inclusion & Diversity
As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
Skills for Success
- Bachelor's degree in Marketing, Business, or a related field.
- Years of Related Professional Experience: 6+ years of experience in Marketing, retail, the outdoor industry or related field with a demonstrated track record of developing and executing successful campaigns meeting brand and business objectives.
- Experience in outdoor, sport or lifestyle brands preferred.
- Experience in a regional or global function.
Educational position requirements: A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.
VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Persevere.
What’s In It for You
We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.
Our Parent Company, VF Corporation
VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com.
We just have one question. Are you in?
Pay Range:
$82,080.00 USD - $123,120.00 USD annually
Incentive Potential:
This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.
Benefits at VF Corporation:
You can review a general overview of each benefit program offered, including this year's medical plan rates on
www.MyVFbenefits.com
and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.
Please note, our pay ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.
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