The Sr. Global Corporate Social Media Manager role will drive organic social media, content and audience development in support of Merz Aesthetic Global Communications, helping to build awareness and increase reputation, driving business growth and attracting talent to Merz Aesthetics.
As a member of the Global Social Media team, this person will lead corporate social strategy for LinkedIn and executives, as well as our Employee Advocacy program. This person will partner closely with the global and regional communications and HR teams to launch an employee social media advocacy program, as well as the Sr. Global Corporate Social Media Manager to extend our narrative and value proposition on LinkedIn. In addition, they will work with our regional communications and global communication teams to create a robust executive social media program.
This role reports to the Director of Global Social Media in Global Corporate Communications and will work closely with our other Senior Social Strategist, as well as the Global Communications team, to drive a best-in-class social media program.
Essential Duties and Responsibilities
Strategy:
- Develop and execute social strategies that ladder back to organizational strategic imperatives and overall purpose
- Lead planning and development for various social media initiatives throughout the year and manage effective execution that meets or exceeds outlined goals and KPIs
- Build a social media employee advocacy program based on best-in-class strategies and remain at the forefront of emerging trends, solutions and best practices for advocacy and global social media
- Optimize our global footprint for the business and executives on LinkedIn, including strategy, architecture, publishing processes and reporting
- Stay informed of trends and best practices to drive industry leadership in the social media and advocacy space
- Consult with partners to develop executive social best practices and strategy
- Advocate for new ideas through proven thought leadership and expertise
- Establish KPIs and effective measurement and reporting for all initiatives
Execution:
- Launch strategy and content to optimize LinkedIn presence and storytelling approach as well as a process for socializing among the internal team and key stakeholders
- Define and attract key audiences and use insights to collaborate on relevant content development
- Update and create new structural elements, training programs, guidelines, policies and ways of working related to advocacy and social media
Governance:
- Collaborate cross-functionally within the organization to ensure necessary governance is in place to minimize risk and maximize engagement across social channels and advocacy program
- Manage ongoing updates of tools and policies to best suit the organization, its social media leads and online communities
- Oversee implementation of policies, tools, and best practices throughout the global organization
- Work closely with legal and regulatory as well as other internal stakeholders to ensure accuracy and mitigate risk with all content and procedures
Research, Analytics and Reporting:
- Analyze data and share relevant reports within the communications team and throughout the organization to educate stakeholders on social media efforts and helpful insights into key audiences
- Ensure all initiatives have clearly defined key performance indicators (KPIs) that align to organization goals and are sufficiently tracked to meet KPIs
Collaboration:
- Collaborate with regional communications colleagues to ensure they have support and resources to maximize social media and advocacy throughout their regions
- Partner with key internal stakeholders at all levels of the organization to develop strategies and maximize opportunities
Providing Strategic Advice/Counsel:
- Advise stakeholders on the best social media solutions to achieve their goals as well as the organization’s goals
- Build strong relationships internally and a reputation as a thought leader throughout the organization that provides a forum for information sharing and alignment on key initiatives
Team Planning:
- Contribute to the annual strategic corporate communications planning process as well as ongoing strategic planning and prioritization activities
- Play an active role in identifying and implementing processes, tools and strategies that contribute to a high-functioning team
Agency Management:
- Oversee and partner with agencies to deliver strategies and execute quality work within budget
Job Related Qualifications/Skills
Professional Experience
Required:
- At least 4-6 years of social media management experience
- Capable of managing multiple projects at once with high attention to detail
- Comfortable in a dynamic, fast-paced environment
Preferred:
- Experience managing executive social media strategy and content
Knowledge, Skills and Abilities
Preferred:
- Deadline driven and capable of maintaining high quality under tight deadlines
- Strong organization/prioritization skills
- Excellent verbal, written and interpersonal communication skills
- Executive presence and ability to deliver presentations in small and large groups at all organizational levels
- Experience working with Executive Communications
Education
Required: