Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.
NIKE, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.
Based in London, be part of the London marketing team. This team focuses on bringing the Nike brand to life on the ground in one of our key cities, through:
- Fueling the love for sport and crafting the playing field of the future,
- Engaging members 365 with focus on daily activity and incredible experiences
- Advancing the Direct to Consumer & Partner Marketplace and deepening the membership relationship
- Humanizing Nike through relationships on the ground with key communities, protagonists, and partners that move the world forward through sport*
Who are we looking for
We are looking for an expert and talented brand marketeer with a passion for sports, a curiosity for our young consumer, and an ability to uncover stories that will encourage the next generation to move. A marketeer experienced in digital marketing and keen to reinvent the future of sport* and serve our members personally at scale. A talented individual who embodies the values that our company holds dear. The candidate should have a strong interest for women’s and men’s football, across performance, culture and lifestyle!
What will you work on
As a London Football Marketing Manager, the role will be a part of the London Brand Management function, reporting directly to the London Sports Performance Marketing Director. Core duties include:
- Working in partnership with our biggest football assets (athletes, clubs and federations) to set marketing strategy rooted in consumer insight and future possibilities.
- Build and implement seasonal marketing plans working with x-functional team
- Develop storytelling which powers our membership marketing engine, driving consumers to become members, creating higher engagement with members and rewarding our most engaged members digitally and IRL with the magic that only Nike can bring to life.
- Work closely with our Global and EMEA football teams to deliver key moments in the football calendar with our portfolio of assets in London and through our local channels.
Who will you work with
Work fluidly across the full London marketing team, as well as key partners like Sports Marketing, Comms and Team Sports. And work closely with the EMEA Football Marketing team across mens, women's, kids, as well as Football Brand management teams across the EMEA region.
The shape of the day-to-day work will vary significantly, and therefore your style and influence will have to adapt accordingly. You therefore are collaborative, intuitive, and improve the efficiency of individual as well as collective thinking. You are open to the opinions and expertise of those you engage with in order to apply coherent strategy and thinking that leads to new opportunities.
What you bring to Nike:
A successful candidate will be encouraged to clearly demonstrate and articulate experience of the below crucial requirements in order to be considered. Candidates that meet these criteria will then be assessed based on the proficiencies also outlined below.
Crucial requirements:
- A minimum of 4 years’ experience in brand marketing, with a strong focus on cross-functional marketing
- A consistent record of building consumer insight-led marketing plans which enhance asset partnerships in new and exciting ways
- Prior experience in digital marketing and working with a connected digital ecosystem and membership proposition
- Shown experience owning and leading external relationships with individuals and organizations
- Prior marketing experience in London and a proven understanding of the consumer, the city and Nike’s position within it
- Prior experience working in the world of football
Leadership Behavior Competencies:
- Instils trust by gaining the confidence and trust of others quickly through honesty, integrity and authenticity. Models reliability and ensures that the team meets its commitments.
- Fosters effective teamwork by building cohesive relationships that apply their diverse skills and perspectives to achieve common goals.
- Rewards team efforts and accomplishments.
- Holds himself/herself and others accountable to meet commitments. Accepts responsibility for successes and failures of own work.
- Values Differences and thrives in an environment in which differences are openly shared, embraced and incorporated into team activities.
- Communicates clear vision and strategy that motivates others to action. Builds energy and optimism
- Cultivates innovation by creating new and better ways for us to work, and seeking new areas of marketing to test & learn
- Thinks Strategically about future possibilities and translates them into breakthrough strategies. Thinks beyond the day to day, taking a core curiosity about our consumer & athlete
Core Functional Competencies:
- Modern Consumerist - Ensure our consumers are at the forefront of everything we do in the city
- Brand Management - Timely and effective delivery of Marketing Plans through extensive cross-functional collaboration
- Digital Mindset - Work closely with the team to execute the brand plan to drive member KPI’s, brand and business growth
- Direct Marketing knowledge/experience is preferred.
NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.