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Flexible and remote working is an option. Must be able to attend Milton Keynes as required.

Change your career, change lives

The Open University is the UK’s largest university, a world leader in flexible part-time education combining a mission to widen access to higher education with research excellence, transforming lives through education.

The role

The Marketing Executive is responsible for the supporting in the development, execution, and continuous refinement of UK and International multi-channel CRM strategies. You’ll be supporting in the execution of powerful and motivating communication programmes, all with a focus on customer need and marketing effectiveness against a backdrop of achieving key KPI’s and cost-efficiency at a time when we are implementing a new Marketing Automation platform.

This role demands cross-functional collaboration, good communication skills, excellent project management skills, Marketing Automation Experience, creative skills, and a process-focused aptitude that will enable the CRM Team to effectively execute against multiple workstreams.

The CRM Team is an OU customer champion and supports the marketing and communications team in hitting the annual business targets by improving the health of the prospect pool (quality and quantity) and maximising the conversion of enquirers to prospects and prospects to registered students.

Skills and experience:

• An experienced, commercially focused marketing practitioner with a track record of supporting in the delivery of successful CRM communications at scale based on consumer and data insight.
• Who possess data / analytical skills coupled with project management and planning skills. As well as demonstrating knowledge of CRM marketing and marketing automation.
• Able to demonstrate communication skills within an interactive position, as a Marketing Executive with excellent communication skills that will ensure effective conveyance of information and execution of duties in a cross-functional setting.

More information can be provided via a link to the Job Description.

If you would like to discuss the application or recruitment process before making an application, please contact Alicja Hyla at Resourcing Hub on 01908 655544 or alicja.hyla@open.ac.uk quoting the reference 20885 Marketing Executive.

What you get in return

We have a strong commitment to providing training and development in and beyond your current role. This includes thorough induction into the organisation and regular reviews of your training and development needs.

We also offer a great range of benefits that support our employees and their families for the long term. Staff Benefits include an attractive pension proposition and 33 days holiday per annum pro rata, plus Bank Holidays and Christmas closure days.

How to apply

Unless otherwise stated in the advert, all applications are completed online via the OU Job’s page and following the instructions below and clicking the “APPLY NOW” link below. Applications submitted via 3rd party websites will not be considered.

Access details for disabled applicants are available from the Resourcing Hub, telephone: 01908 655544, quoting the vacancy reference above.

To apply for this role please submit the following:

• CV
• Personal statement, up to 1,000 words, you should set out in your statement why you’re interested in this role and provide examples of where your skills and experience meet the required competencies for this role as detailed in the job and person specification.

The above documents will need to be submitted as one attachment during the application process, please include the personal statement followed by the CV in this document.

To ensure your file is uploaded to our system correctly, please make sure your document is saved with the following file name as appropriate to the vacancy you are applying for: 20885, surname, first initial.

You will need to have your documents ready ahead of submitting the electronic application.

Closing date: 22nd May 2023 at 12:00 noon

Interview date: 1st June 2023 onwards (online)

You will receive updates regarding your application from resourcing-applications@open.ac.uk. Please ensure this email address is added to your list of trusted senders. Please also keep an eye on your junk folder to ensure you do not miss any important updates regarding this role.

You can view your application communications on the Candidate portal.

Please note: If you have not heard from us within 2 weeks of the application closing date, please assume that on this occasion you have not been selected for interview, however we thank you for your interest in The Open University and encourage you to apply for future positions.

Find out more about us and our mission by watching this short video (you will be taken to YouTube by clicking this link).

The Open University is committed to equality, diversity and inclusion which is reflected in our mission to be open to people, places, methods and ideas. We aim to foster a diverse and inclusive environment so that all in our OU community can reach their potential. We recognise that different people bring different perspectives, ideas, knowledge, and culture, and that this difference brings great strength. We strive to recruit, retain and develop the careers of a diverse pool of students and staff, and particularly encourage applications from all underrepresented groups. We also aspire to make The Open University a supportive workplace for all through our policies, services and staff networks.

We offer a range of inclusive employment policies which include family and carer friendly flexible working arrangements and have many supportive staff networks and wellbeing services. We also endorse the principles of Athena SWAN, with commitment from all levels of the organisation in promoting gender equity. Our Staff Benefits page under Employment provides further links and information.